The comments of crowds
The Future Of Web Apps summit took place in San Francisco this week. By all accounts, it was an excellent two days although it did spark an interesting hand-wringing debate about diversity which reminded me of the best ever episode of Father Ted: “I hear you’re a racist now, Father”.
One of the speakers was Mike Davidson. During his talk about Newsvine and online communities, my ears started burning. Why, I do believe he’s talking about me!
It all goes back to this post I made where I talked about how crap most comments are:
I’d like to propose a corollary of Sturgeon’s Law for blogs: Comments should be disabled 90% of the time.
Mike made the point that he finds it frustrating not being able to comment on my posts. Fair enough. He also speculated that the lack of a comment facility here might well lead to a decrease in traffic. I think he’s probably right.
But here’s the thing: I’m okay with that. I don’t think lots of traffic is a goal to strive for. There’s no doubt that comments are a simple and effective way of driving traffic to your site, but to what end? Instead of having lots of visitors, I’d much rather have a small amount of the right kind of visitors.
I’ve tried to explain this to people in the past (especially people just starting out in blogging) but I keep running into the same problem over and over: nobody believes a word I’m saying. But I swear it’s true! I’ve seen the way that useless comments can lower the tone on other sites and I don’t want it happening here.
It’s definitely a challenge for a wide-ranging site like Newsvine which seems to be handling the situation quite well. It’s certainly doing a lot better job than Digg. The rude, pointless, spiteful bickering that goes on over there makes me want to block any referrals from that domain. Mind you, it could simply be a matter of numbers. Digg users have clearly left their Dunbar number in the dust while Newsvine still feels cosy enough.
I’ve been trying to get at the root of my issues with comments on blogs. Ironically, I was able to crystalize my thoughts through participating in the comments on a blog post by Bryan Veloso. Oh, the irony!
I realised that comments on blogs are trying to fulfil two roles. On the one hand, they are a feedback mechanism — “Good post!”, “Me too!”, “You’re full of crap!”, et cetera. On the other hand, people claim that comments are a great way of fostering conversation.
Well, which is it? Feedback or conversation? Comments are a so-so way of dealing with both although better tools exist. Email is better for feedback. Mailing lists, forums, and instant messaging are better for conversations.
Now that I’ve had my satori about the dual nature of comments, I can better address what I want from them.
Here at Adactio, I don’t want to start conversations. I’m not looking to foster a community. I already run one large online community and I’d rather keep this site separate from all that. I am, however, interested in getting occasional feedback or hearing what other people have to say about some of the things I write about here. So, after much deliberation, here’s the moment that almost nobody has been waiting for:
I’m opening up comments here… but with a twist. To encourage feedback whilst discouraging conversation, I’m turning to the wisdom of crowds.
There are a number of factors that go into making a wise crowd:
Numbers. Generally, the bigger the crowd, the better. I have no idea how many people read this blog so I have no clue as to whether there will be enough people to make this work.
Diversity. A diverse range of backgrounds and opinions is vital. I suspect that my site is mostly read by geeks, but I know there are non-geek friends and family that also stop by. Everybody’s opinion is valuable.
Independence. This is the clincher. To really get wisdom from a crowd, it is vital that each person is acting independently. For a practical demonstration, just think about the “ask the audience” part of Who Wants to be a Millionaire? The results are strikingly good because each audience member has no idea what the others are choosing.
Comments on blogs fall down on that last point. Traditionally, comments are visible, thereby influencing future comments. That’s good if you’re trying to stoke a conversation, but lousy for getting some honest feedback.
So here’s what Im going to do:
I will occasionally open up some posts for comments. You will be presented with the usual form: name, email, url, etc. I would greatly appreciate getting your opinion. However, your comment will not be published immediately.
Comments will remain open for a set period of time; sometimes a week, sometimes a month. At the end of this time, all the comments will be published at once. At this point, it will no longer be possible to add a comment.
I still need to iron out a few technical details. It would be nice if there were a cron job set up so that you could be notified when your comment goes live. But mostly it’s a pretty straightforward set-up. It’s really only a minor variation on the traditional comment model but I’m intrigued to see what the results turn out to be.
Like I said, I won’t be doing this for every post. I intend to stick to my rule of thumb and keep comments closed 90% of the time.
Let’s get the ball rolling. What do you think of this idea? How vehemently do you disagree with my assessment of comments on blogs? Exactly how pretentious and arrogant do you think I am?
Comments are open.
Find photos that I took on September 16th, 2006.