Macromedia gets mean

Oh, dear. I know that it’s a dog-eat-dog world in the WYSIWYG HTML editor market, but Macromedia have just upped the ante.

I just received an email from them. The email started with some patronising questions:

"Are you having trouble getting started building websites? Are you wrestling with accessibility issues? Do you have e-learning needs?"

No, no and no would be the answers.

Then the email gets down to the nitty-gritty by announcing this offer:

"Dreamweaver is £139 + VAT — for a limited time! "

Sounds like good value (if you’re interested in that sort of thing). Where’s the catch? Here:

"To qualify, you must have a valid FrontPage, GoLive, or NetObjects serial number".

In other words, if you are using one of their competitors’ products, they’ll flog you a copy of Dreamweaver on the cheap.

What’s next? Adding a clause to the licence agreement stipulating that you agree to delete any software on your hard drive that doesn’t originate from the house of Macromedia?

Wednesday, January 30th, 2002 11:23pm

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