When I was in Japan last year, I noticed that most advertisements don’t mention URLs. Instead, they simply show what to search for. The practice seems to be gaining ground over here too. Advertising for the government’s Act on CO2 campaign didn’t include a URL—just an entreaty to search for the phrase.
The current television advertising for the latest Dyson vacuum cleaner finishes with the message to search for “dyson ball.” Sure enough, the number one search result goes straight to the Dyson website …for now. That might change if Google were to implement any kind of smart synonym swapping. There would be quite a difference in scale if the word “ball” were interchangeable with the word “sphere.”
Find photos that I took on May 4th, 2009.