Episode II Teaser Trailer: Clone War
Excuse while I indulge in a moment of geekness.
The new Star Wars trailer is online. It looks pretty good in an un-Phantom Menace kind of way.
While the trailer is the most obvious new promotional piece for the film, a far more subtle marketing tool has also been launched:
Holonet News is a fake news site set in the Star Wars universe. Like similar promo sites for films like X-Men, it drops hints about the contents of the upcoming film.
What I really like, though, are the fake banner ads. These are spoofs of some of the more (in)famous Internet ads (X-10 spy camera, click the monkey, etc.).
The tables are turned - Star Wars is making fun of the Internet instead of the other way around.
Tuesday, March 12th, 2002 12:58am
Illustrations
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