The Internet Debacle - An Alternative View
Here’s a great article, written by Janis Ian of all people, on what a huge mistake record companies are making in their approach to MP3s.
"the music industry had exactly the same response to the advent of reel-to-reel home tape recorders, cassettes, DATs, minidiscs, VHS, BETA, music videos ("Why buy the record when you can tape it?"), MTV, and a host of other technological advances designed to make the consumer’s life easier and better."
"If you think about it, the music industry should be rejoicing at this new technological advance! Here’s a fool-proof way to deliver music to millions who might otherwise would never purchase a CD in a store. The cross-marketing opportunities are unbelievable. It’s instantaneous, costs are minimal, shipping non-existant… a staggering vehicle for higher earnings and lower costs. Instead, they’re running around like chickens with their heads cut off, bleeding on everyone and making no sense."
Thursday, July 4th, 2002 11:49pm
Illustrations
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