Pitching Blogs
Oh, dear. The Public Relations Society of America (that’s marketers to you and I) just don’t get it.
Here are some extracts from an article about pitching to bloggers:
"So, now the question is how to land your clients in the right blog at the right time in order to reap the benefits of their highly receptive audience."
"In fact, many bloggers have no experience at being pitched by publicists."
"Many of them still consider their sites to be personal forums for their views and perspectives."
"It is possible that well-tailored pitches to journalist bloggers might not only generate hits on their blogs, but develop into placements in other media outlets as well."
"It is best to begin your campaign by contacting the most popular, targeted blogs."
Be careful what you wish for. You may find yourself field testing the old maxim that "there is no such thing as bad publicity".
Tuesday, August 20th, 2002 12:07pm
Illustrations
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