Ben proposes an alternative to archive.org: changing the fundamental nature of DNS.
Regarding the boo-hooing of how hard companies have it maintaining unprofitable URLs, I think Ben hasn’t considered the possibility of a handover to a cooperative of users—something that might yet happen with MySpace (at least there’s a campaign to that effect; it will probably come to naught). As Ben rightly points on, domain names are leased, not bought, so the idea of handing them over to better caretakers isn’t that crazy.
A history lesson from Vint Cerf. I can’t help but picture him as The Architect in The Matrix Reloaded.
When Tim Berners-Lee invented and released the World Wide Web (WWW) design in late 1991, he found an open and receptive internet in operation onto which the WWW could be placed. The WWW design, like the design of the internet, was very open and encouraged a growing cadre of self-taught webmasters to develop content and applications.
If I were an American, I’d now be saying something like “ICANN have jumped the shark”. Instead, I’m British, so I’ll say “ICANN are fucking useless twats who need a firm kick in the bollocks”.