Don’t do it. Don’t click that button just one more time. Don’t.
What would Google+, YouTube and Facebook have looked like in 1997?
Burying physical copies of dead websites in a Croatian cave.
Oh, what a lovely metaphor! What's your online home?
news @ nature.com - Web users judge sites in the blink of an eye - Potential readers can make snap decisions in just 50 milliseconds.
People enjoy being right, so continuing to use a website that gave a good first impression helps to 'prove' to themselves that they made a good initial decision.