Jeremy KeithMaking websites. Writing books. Hosting a podcast. Speaking at events. Living in Brighton. Working at Clearleft. Playing music. Taking photos. Answering email.
Journal 2775 Links 9104 Articles 78 Notes 5866
Tuesday, April 20th, 2021
Core web vitals from Google are the ingredients for an alphabet soup of exlusionary intialisms. But once you get past the unnecessary jargon, there’s a sensible approach underpinning the measurements.
From May—no, June—these measurements will be a ranking signal for Google search so performance will become more of an SEO issue. This is good news. This is what Google should’ve done years ago instead of pissing up the wall with their dreadful and damaging AMP project that blackmailed publishers into using a proprietary format in exchange for preferential search treatment. It was all done supposedly in the name of performance, but in reality all it did was antagonise users and publishers alike.
A new and unusual phenomenon: clients reluctant (even refusing) to fix performance issues unless they directly improve Vitals.
Once you put a measurement on something, there’s a danger of focusing too much on the measurement. Chris is worried that we’re going to see tips’n’tricks for gaming core web vitals:
This feels like the start of a weird new era of web performance where the metrics of web performance have shifted to user-centric measurements, but people are implementing tricky strategies to game those numbers with methods that, if anything, slightly harm user experience.
The map is not the territory. The numbers are a proxy for user experience, but it’s notoriously difficult to measure intangible ideas like pain and frustration. As Laurie says:
This is 100% the downside of automatic tools that give you a “score”. It’s like gameification. It’s about hitting that perfect score instead of the holistic experience.
And Ethan has written about the power imbalance that exists when Google holds all the cards, whether it’s AMP or core web vitals:
Google used its dominant position in the marketplace to force widespread adoption of a largely proprietary technology for creating websites. By switching to Core Web Vitals, those power dynamics haven’t materially changed.
We would do well to remember:
When you measure, include the measurer.
(If you prefer using initialisms, remember that CFP is Certified Financial Planner, CLS is Community Legal Services, and FID is Flame Ionization Detector. Together they form CWV, Catholic War Veterans.)
I hadn’t come across this before—run Lighthouse tests on your pages from six different locations around the world at once.
The State of the Web — the links
I wrote about preparing this talk and you can see the outline on Kinopio. I thought it turned out well, but I never actually know until people see it. So I’m very gratified and relieved that it went down very well indeed. Phew!
Eric and the gang at An Event Apart asked for a round-up of links related to this talk and I was more than happy to oblige. I’ve separated them into some of the same categories that the talk covers.
I know that these look like a completely disconnected grab-bag of concepts—you’d have to see the talk to get the connections. But even without context, these are some rabbit holes you can dive down…
- Earthrise by Emmanuel Vaughan-Lee on Vimeo, 2018.
- Earthrise by Amanda Gorman on YouTube, 2018.
- They Saw Earth From Space. Here’s How It Changed Them by Nadia Drake in National Geographic, 2018.
- Seeing the Whole Earth from Space Changed Everything by Ahmed Kabil for The Long Now Foundation, 2018.
- As We May Think by Vannevar Bush in The Atlantic Monthly, 1945.
- The Demo by Douglas Engelbart, 1968.
- Information Management: A Proposal by Tim Berners-Lee, 1989.
The World Wide Web
- proposed new tag: IMG by Marc Andreessen to www-talk, 1993.
- What is a Polyfill? by Remy Sharp, 2010.
- Stop solving problems you don’t yet have by Rachel Andrew, 2012.
- Re: More granularity for font-weight? by Håkon Wium Lie to www-style, 2015.
- Clean advertising on adactio.com, 2020.
- 2021 Predictions for UX and Front-End Experts (PDF) by Ire Aderinokun et al. for An Event Apart, 2021.
- Poppy Northcutt: The Woman Who Took Us to the Stars by Apriya Rai, 2020.
- Katherine Johnson Biography by Margot Lee Shetterly, 2020.
- Margaret Hamilton interview by Zoë Corbyn in The Guardian, 2019.
A curated list of awesome framework-agnostic standalone web components.
Monday, April 19th, 2021
“Get to the choppa!” + “Get your ass to Mars!” = a helicopter on Mars.
This is a great HTML boilerplate, with an explanation of every line.
I really like the idea of a shared convention for styling web components with custom properties—feels like BEM meets microformats.
Sunday, April 18th, 2021
New technologies don’t have power; for that they’d need a community, documentation, and a thriving ecosystem of ancillary technology. What they have is potential, which resonates with the potential within the startup and the early adopter; perhaps they can all, over time, grow together.
This means startups don’t adopt new technologies despite their immaturity, they adopt them because of that immaturity. This drives a constant churn of novelty and obsolescence, which amplifies the importance of a technologist’s skillset, which drives startups to adopt new technologies.
This flywheel has been spinning for a long time, and won’t stop simply because I’ve pointed out that we’re conflating novelty with technological advancement. Hopefully we can slow it down, though, because I believe it’s causing real harm.
Saturday, April 17th, 2021
Friday, April 16th, 2021
Off to see a luthier about a mandolin.
Thursday, April 15th, 2021
Wednesday, April 14th, 2021
The level of authority and professionalism in a design system helps sell it so teams use it. But increases the perception things are fixed. Done. And not open to change.
Tuesday, April 13th, 2021
The idea that your job should be the primary source of meaning in your life is an elaborately made trap, propped up across industries, designed to make you a loyal worker who uses the bulk of their intellectual and creative capacity to further their own career.
Monday, April 12th, 2021
Here’s the video of the talk I gave at the Web Stories conference back in February.
Going to Lewes. brb