Jeremy Keith

Jeremy Keith

Making websites. Writing books. Hosting a podcast. Speaking at events. Living in Brighton. Working at Clearleft. Playing music. Taking photos. Answering email.

Journal 3159 sparkline Links 10624 sparkline Articles 87 sparkline Notes 7790 sparkline

Tuesday, June 3rd, 2025

Saturday, May 31st, 2025

Friday, May 30th, 2025

Stronger Design Principles Start with One Question: ‘Versus What?’

In order for principles to truly drive the work and serve as a good framework for the outcomes, they have to be debated, opinionated, and painful.

Yes! Design principles aren’t there to make you feel good; they should provoke arguments.

One of the tests that I’ve developed in thinking through writing down principles, design or otherwise, is to ask the question: “versus what?”.

Ensloppification – David Bushell – Web Dev (UK)

Frankly, I’d rather quit my career than live in the future they’re selling. It’s the sheer dystopian drabness of it. Mediocrity as a service.

I tried the tab-completion slot machines; not my cup of tea. I tried image generation and was overcome with literal depression. I don’t want a future as a “prompt artist”.

I’m mostly linking this for what it says, but oh boy, do I love the way it says it with this wonderful HTML web compenent.

Toolmen | A Working Library

Engaging with AI as a technology is to play the fool—it’s to observe the reflective surface of the thing without taking note of the way it sends roots deep down into the ground, breaking up bedrock, poisoning the soil, reaching far and wide to capture, uproot, strangle, and steal everything within its reach. It’s to stand aboveground and pontificate about the marvels of this bright new magic, to be dazzled by all its flickering, glittering glory, its smooth mirages and six-fingered messiahs, its apparent obsequiousness in response to all your commands, right up until the point when a sinkhole opens up and swallows you whole.

👏👏👏

Thursday, May 29th, 2025

Wednesday, May 28th, 2025

The Who Cares Era | dansinker.com

AI is, of course, at the center of this moment. It’s a mediocrity machine by default, attempting to bend everything it touches toward a mathematical average. Using extraordinary amounts of resources, it has the ability to create something good enough, a squint-and-it-looks-right simulacrum of normality. If you don’t care, it’s miraculous.

In the Who Cares Era, the most radical thing you can do is care.

In a moment where machines churn out mediocrity, make something yourself. Make it imperfect. Make it rough. Just make it.

When evaluating any technology I understand why it’s important to ask “how might this benefit me” but it’s more important to first ask “how might this harm others”.

Tuesday, May 27th, 2025

Uses

I don’t use large language models. My objection to using them is ethical. I know how the sausage is made.

I wanted to clarify that. I’m not rejecting large language models because they’re useless. They can absolutely be useful. I just don’t think the usefulness outweighs the ethical issues in how they’re trained.

Molly White came to the same conclusion:

The benefits, though extant, seem to pale in comparison to the costs.

Rich has similar thoughts:

What I do know is that I find LLMs useful on occasion, but every time I use one I die a little inside.

I genuinely look forward to being able to use a large language model with a clear conscience. Such a model would need to be trained ethically. When we get a free-range organic large language model I’ll be the first in line to use it. Until then, I’ll abstain. Remember:

You don’t get companies to change their behaviour by rewarding them for it. If you really want better behaviour from the purveyors of generative tools, you should be boycotting the current offerings.

Still, in anticipation of an ethical large language model someday becoming reality, I think it’s good for me to have an understanding of which tasks these tools are good at.

Prototyping seems like a good use case. My general attitude to prototyping is the exact opposite to my attitude to production code; use absolutely any tool you want and prioritise speed over quality.

When it comes to coding in general, I think Laurie is really onto something when he says:

Is what you’re doing taking a large amount of text and asking the LLM to convert it into a smaller amount of text? Then it’s probably going to be great at it. If you’re asking it to convert into a roughly equal amount of text it will be so-so. If you’re asking it to create more text than you gave it, forget about it.

In other words, despite what the hype says, these tools are far better at transforming than they are at generating.

Iris Meredith goes deeper into this distinction between transformative and compositional work:

Compositionality relies (among other things) on two core values or functions: choice and precision, both of which are antithetical to LLM functioning.

My own take on this is that transformative work is often the drudge work—take this data dump and convert it to some other format; take this mock-up and make a disposable prototype. I want my tools to help me with that.

But compositional work that relies on judgement, taste, and choice? Not only would I not use a large language model for that, it’s exactly the kind of work that I don’t want to automate away.

Transformative work is done with broad brushstrokes. Compositional work is done with a scalpel.

Large language models are big messy brushes, not scalpels.

Keeping up appearances | deadSimpleTech

Looking at LLM usage and promotion as a cultural phenomenon, it has all of the markings of a status game. The material gains from the LLM (which are usually quite marginal) really aren’t why people are doing it: they’re doing it because in many spaces, using ChatGPT and being very optimistic about AI being the “future” raises their social status. It’s important not only to be using it, but to be seen using it and be seen supporting it and telling people who don’t use it that they’re stupid luddites who’ll inevitably be left behind by technology.

Monday, May 26th, 2025

Saturday, May 24th, 2025

Friday, May 23rd, 2025

Tools

One persistent piece of slopaganda you’ll hear is this:

“It’s just a tool. What matters is how you use it.”

This isn’t a new tack. The same justification has been applied to many technologies.

Leaving aside Kranzberg’s first law, large language models are the very antithesis of a neutral technology. They’re imbued with bias and political decisions at every level.

There’s the obvious problem of where the training data comes from. It’s stolen. Everyone knows this, but some people would rather pretend they don’t know how the sausage is made.

But if you set aside how the tool is made, it’s still just a tool, right? A building is still a building even if it’s built on stolen land.

Except with large language models, the training data is just the first step. After that you need to traumatise an underpaid workforce to remove the most horrifying content. Then you build an opaque black box that end-users have no control over.

Take temperature, for example. That’s the degree of probability a large language model uses for choosing the next token. Dial the temperature too low and the tool will parrot its training data too closely, making it a plagiarism machine. Dial the temperature too high and the tool generates what we kindly call “hallucinations”.

Either way, you have no control over that dial. Someone else is making that decision for you.

A large language model is as neutral as an AK-47.

I understand why people want to feel in control of the tools they’re using. I know why people will use large language models for some tasks—brainstorming, rubber ducking—but strictly avoid them for any outputs intended for human consumption.

You could even convince yourself that a large language model is like a bicycle for the mind. In truth, a large language model is more like one of those hover chairs on the spaceship in WALL·E.

Large language models don’t amplify your creativity and agency. Large language models stunt your creativity and rob you of agency.

When someone applies a large language model it is an example of tool use. But the large language model isn’t the tool.

When someone breezily tells me how they’re using a large language model, I can feel myself channeling Luthen Rael.

“How nice for you” I say, the words seething with contempt.

Older »