Jeremy Keith

The Clearleft newsletter goes out every two weeks on a Thursday. You can peruse the archive to see past editions.

I think it’s a really good newsletter, but then again, I’m the one who writes it. It just kind of worked out that way. In theory, anyone at Clearleft could write an edition of the newsletter.

To make that prospect less intimidating, I put together a document for my colleagues describing how I go about creating a new edition of the newsletter. Then I thought it might be interesting for other people outside of Clearleft to get a peek at how the sausage is made.

So here’s what I wrote…

Topics

The description of the newsletter is:

A round-up of handpicked hyperlinks from Clearleft, covering design, technology, and culture.

It usually has three links (maybe four, tops) on a single topic.

The topic can be anything that’s interesting, especially if it’s related to design or technology. Every now and then the topic can be something that incorporates an item that’s specifically Clearleft-related (a case study, an event, a job opening). In general it’s not very salesy at all so people will tolerate the occasional plug.

You can use the “iiiinteresting” Slack channel to find potential topics of interest. I’ve gotten in the habit of popping potential newsletter fodder in there, and then adding related links in a thread.

Tone

Imagine you’re telling a friend about something cool you’ve just discovered. You can sound excited. Don’t worry about this looking unprofessional—it’s better to come across as enthusiastic than too robotic. You can put real feelings on display: anger, disappointment, happiness.

That said, you can also just stick to the facts and describe each link in turn, letting the content speak for itself.

If you’re expressing a feeling or an opinion, use the personal pronoun “I”. Don’t use “we” unless you’re specifically referring to Clearleft.

But most of the time, you won’t be using any pronouns at all:

So-and-so has written an article in such-and-such magazine on this-particular-topic.

You might find it useful to have connecting phrases as you move from link to link:

Speaking of some-specific-thing, this-other-person has a different viewpoint.

or

On the subject of this-particular-topic, so-and-so wrote something about this a while back.

Structure

The format of the newsletter is:

1. An introductory sentence or short paragraph.
2. A sentence describing the first link, ending with the title of the item in bold.
3. A link to the item on its own separate line.
4. An excerpt from the link, usually a sentence or two, styled as a quote.
5. Repeat steps 2 to 4 another two times.


Take a look through the archive of previous newsletters to get a feel for it.

Subject line

Currently the newsletter is called dConstruct from Clearleft. The subject line of every edition is in the format:

dConstruct from Clearleft — Title of the edition

(Note that’s an em dash with a space on either side of it separating the name of the newsletter and the title of the edition)

I often try to come up with a pun-based title (often a punny portmanteau) but that’s not necessary. It should be nice and short though: just one or two words.

If you’re subscribed to the Clearleft podcast, then the latest episode is winging its way through the ether to your podcast software. The topic is one close to my heart: design engineering.

I wrote about this role back in February. I think my fervour comes across in that post and you can probably hear it in the podcast episode too.

As ever, I end up asking the question, “So what exactly is insert topic of the podcast episode here?”

I’ve got some smart folks answering that question. There’s an excerpt from Tobias Ahlin’s talk at this year’s UX Fest. And when I interviewed Adekunle Oduye for a previous episode on prototyping, we also discussed design engineering so I pulled out the relevant bits. But the bulk of the episode features the voice of Trys Mudford.

As you can gather from the many posts on Trys’s blog, he has a lot to say on the topic of design engineering. Luckily for me, he says it all with a clear, articulate delivery—the perfect podcast guest!

This episode finishes with a call to action (oh, the synergy!). If, after listening to 23 minutes of discussion on design engineering, you find yourself thinking “Hey, I think I might be a design engineer!”, then you should definitely head along to this job opening at Clearleft:

We’re currently looking for a design-friendly front-end developer with demonstrable skills in pattern-based prototyping and production.

Have a listen to episode two of season three of the Clearleft podcast and if you like what you hear, come and join us!

I was doing some accessibility work with a client a little while back. It was mostly giving their site the once-over, highlighting any issues that we could then discuss. It was an audit of sorts.

While I was doing this I started to realise that not all accessibility issues are created equal. I don’t just mean in their severity. I mean that some issues can—and should—be caught early on, while other issues can only be found later.

Take colour contrast. This is something that should be checked before a line of code is written. When designs are being sketched out and then refined in a graphical editor like Figma, that’s the time to check the ratio between background and foreground colours to make sure there’s enough contrast between them. You can catch this kind of thing later on, but by then it’s likely to come with a higher cost—you might have to literally go back to the drawing board. It’s better to find the issue when you’re at the drawing board the first time.

Then there’s the HTML. Most accessibility issues here can be caught before the site goes live. Usually they’re issues of ommission: form fields that don’t have an explicitly associated label element (using the for and id attributes); images that don’t have alt text; pages that don’t have sensible heading levels or landmark regions like main and nav. None of these are particularly onerous to fix and they come with the biggest bang for your buck. If you’ve got sensible forms, sensible headings, alt text on images, and a solid document structure, you’ve already covered the vast majority of accessibility issues with very little overhead. Some of these checks can also be automated: alt text for images; labels for inputs.

Then there’s interactive stuff. If you only use native HTML elements you’re probably in the clear, but chances are you’ve got some bespoke interactivity on your site: a carousel; a mega dropdown for navigation; a tabbed interface. HTML doesn’t give you any of those out of the box so you’d need to make your own using a combination of HTML, CSS, JavaScript and ARIA. There’s plenty of testing you can do before launching—I always ask myself “What would Heydon do?”—but these components really benefit from being tested by real screen reader users.

So if you commission an accessibility audit, you should hope to get feedback that’s mostly in that third category—interactive widgets.

If you get feedback on document structure and other semantic issues with the HTML, you should fix those issues, sure, but you should also see what you can do to stop those issues going live again in the future. Perhaps you can add some steps in the build process. Or maybe it’s more about making sure the devs are aware of these low-hanging fruit. Or perhaps there’s a framework or content management system that’s stopping you from improving your HTML. Then you need to execute a plan for ditching that software.

If you get feedback about colour contrast issues, just fixing the immediate problem isn’t going to address the underlying issue. There’s a process problem, or perhaps a communication issue. In that case, don’t look for a technical solution. A design system, for example, will not magically fix a workflow issue or route around the problem of designers and developers not talking to each other.

When you commission an accessibility audit, you want to make sure you’re getting the most out of it. Don’t squander it on issues that you can catch and fix yourself. Make sure that the bulk of the audit is being spent on the specific issues that are unique to your site.

When I wrote about the new accent-color property in CSS, I pondered how much control a web developer should have over styling form controls:

Who are we to make that decision? Shouldn’t the user’s choice take primacy over our choices?

But then again, where do we draw the line? We’re allowed over-ride link colours. We’re allowed over-ride font choices.

Ultimately, I came down on the side of granting authors more control:

If developers don’t get a standardised way to customise native form controls, they’ll just recreate their own over-engineered versions.

This question of “who gets to decide?” used to be much more prevelant in the early days of the web. One way to think about this is that there are three stakeholders involved in the presentation of a web page:

1. The author of the page. “Author” is spec-speak for designer or developer.
2. The user.
3. The browser, or user agent. A piece of software tries to balance the needs of both author and user. But, as the name implies, the user takes precedence.

These days we tend to think of web design a single-stakeholder undertaking. The author decides how something should be presented and then executes that decision using CSS.

But as Eric once said, every line of you CSS you write is a suggestion to the browser. That’s not how we think about CSS though. We think of CSS like a series of instructions rather than suggestions. Never mind respecting the user’s preferences; one of the first things we do is reset all the user agent’s styles.

In the early days of the web, more consideration was given to the idea of style suggestions rather than instructions. Heck, users could always over-ride any of your suggestions with their own user stylesheet. These days, users would need to install a browser extension to do the same thing.

The first proposal for CSS had a concept called “influence”:

h2.font.size = 20pt 40%

Here, the requested influence is reduced to 40%. If a style sheet later in the cascade also requests influence over h2.font.size, up to 60% can be granted. When the document is rendered, a weighted average of the two requests is calculated, and the final font size is determined.

I think the only remnant of “influence” left in CSS is accidental. It’s in the specificity of selectors …and the !important declaration.

I think it’s a shame that user stylesheets are no longer a thing. But I get why they were dropped from browsers. They date from a time when it was mostly nerds using the web, before “regular folks” came on board. I understand why it became a little-used feature, suitable for being dropped. But the principle of it still rankles slightly.

But in recent years there has been a slight return to the multi-stakeholder concept of styling websites. Thanks to prefers-reduced-motion and prefers-color-scheme, a responsible author can choose to bow to the wishes of the user.

I was reminded of this when I added a dark mode to my website:

Y’know, when I first heard about Apple adding dark mode to their OS—and also to CSS—I thought, “Oh, great, Apple are making shit up again!” But then I realised that, like user style sheets, this is one more reminder to designers and developers that they don’t get the last word—users do.