Archive: March 29th, 2002

Backwash Blowback

It looks like I owe Starbucks an apology.

I wrote here previously that Starbucks were attempting to sue Backwash.com for the mere practice of linking to them.

Well, it turns out that that’s not quite true. I received a response from Starbucks:

"We wanted to take this opportunity to respond to what appears to be an inaccurate portrayal of what has occurred.

There has been no lawsuit filed against "Backwash.com" by Starbucks Coffee Company. We merely sent a letter asking that "Backwash.com" respect our rights by ceasing any "framing" of the Starbucks web site."

So, it turns out that Backwash.com weren’t just linking to Starbucks, they were displaying the Starbucks site in a frameset from their site. That’s a no-no.

They were also lying when they claimed that Starbucks were in the process of sueing them.

I’m glad that this has been cleared up. I’m afraid Backwash.com has lost all credibility for me.