World of Ends
This is one the best articles about the fundamental nature of the internet that I’ve read.
What the Internet Is and How to Stop Mistaking It for Something Else by Doc Searls and David Weinberger.
"Some mistakes we learn from. For example: Thinking that selling toys for pets on the Web is a great way to get rich. We’re not going to do that again.
Other mistakes we insist on making over and over."