Archive: March 21st, 2003

Making branding more honest. My favourite is the rebranded Google.

A British commander addresses his troops and tells them:

“Iraq is steeped in history. It is the site of the Garden of Eden, of the Great Flood and the birthplace of Abraham. Tread lightly there. You will see things that no man could pay to see and you will have to go a long way to find a more decent, generous and upright people than the Iraqis. You will be embarrassed by their hospitality even though they have nothing. Don’t treat them as refugees for they are in their own country.”

Meanwhile an American commander has apparently found some link between Iraq and September 11th and tells his troops:

“This is going to be the biggest statement to the world that you are never going to [expletive] with America like that again.”

Another American commander made up for a lack of eloquence with brevity:

“Guys, you’re going to war.”

To which his troops responded with a roar of “Hooah!”.

Reporters said that during the British commander’s address, troops listened in silence.