Archive: May 4th, 2009

Pulse Laser: Here & There influences

Jack Schulze goes into detail on the genesis of the wonderful Here & There map/visualisation.

Accident-explanatory slings to make you smile

If you've ever broken/strained a limb, you'll know how tedious it gets answering the inevitable "what happened?" question time and time again.

Dyson ball

When I was in Japan last year, I noticed that most advertisements don’t mention URLs. Instead, they simply show what to search for. The practice seems to be gaining ground over here too. Advertising for the government’s Act on CO2 campaign didn’t include a URL—just an entreaty to search for the phrase.

The current television advertising for the latest Dyson vacuum cleaner finishes with the message to search for “dyson ball.” Sure enough, the number one search result goes straight to the Dyson website …for now. That might change if Google were to implement any kind of smart synonym swapping. There would be quite a difference in scale if the word “ball” were interchangeable with the word “.”