This is about designing forms that everyone can use and complete as quickly as possible. Because nobody actually wants to use your form. They just want the outcome of having used it.
Archive: August 3rd, 2019
I was chatting with Rachel at work the other day about conversational forms, and I mentioned that I kicked that whole thing off with the mad libs style form on Huffduffer. Here’s the research that Luke later did on whether this style of form could increase conversion.
Books in the public domain, lovingly designed and typeset, available in multiple formats for free. Great works of fiction from Austen, Conrad, Stevenson, Wells, Hardy, Doyle, and Dickens, along with classics of non-fiction like Darwin’s The Origin of Species and Shackleton’s South!