Talking about microformats

My Adactio Austin mashup proved to be very useful during South by Southwest. It was very handy having instant access to the geographical location of the next party.

Austin being Austin, I didn’t have to worry much about getting online: the city is swimming/drenched/floating/saturated in WiFi. After attending Tantek’s birthday celebrations at La Sol Y La Luna restaurant, which is not located downtown, a bunch of us stood on the street and began hailing taxis to get back into the town centre. In an attempt to ascertain exactly where we needed to tell the cab driver to take us in order to reach the next party, I whipped out my iBook, hoping for a net connection. There were five networks. That’s my kind of town.

While I had anticipated that Adactio Austin would make the evenings run smoother, I had planned on it affecting my daytime activities. As it turned out, my little experiment landed me a place on a panel.

When Aaron and I were preparing our DOM Scripting presentation for this year’s conference, I made sure that we nabbed ourselves a slot on the first day. I wanted to get the work out of the way so that I could relax for the rest of the conference. It was a good plan but the use of in my mashup prompted Tantek to ask me to sit it on his Monday morning panel. That’s how I found myself sitting behind a microphone together with Tantek, Chris and Norm, talking about the practical implementations of hCard and hCalendar.

I have to say it was one of the most relaxing and enjoyable talks I’ve ever given. We began the morning in a cafe geeking out about microformats, then we were in the green room geeking out about microformats and finally we were on stage geeking out about microformats. The movement from one location to the other went so smoothly that I felt as relaxed on the panel as I did in the cafe. I’m really glad Tantek asked me to say a few words.

Mind you, I probably came across as a complete booze hound. Tantek talked about the philosophy behind microformats, Chris talked about the tails extension for Flock, Norm talked about microformats at Yahoo! Europe… and I talked about where to go to get free beer. At this stage, I had also been doing some practical research in the field so I suspect my voice was somewhat raspy.

It was really interesting to compare the change in the perception of microformats within the space of one year. At South by Southwest 2005, there were two standout presentations for me: Eric and Tantek independently gave talks about this new fangled idea called microformats. At the time, I hadn’t even heard of the concept, so it was a real eye-opener for me. This year, microformats were a recognised, exciting technology. One week after SXSW, Bill Gates announced that “We need microformats”. That’s a lot of recognition.

From my experiences with my own humble experiments, I think there’s a lot of value to be had with mixing up events (using hCalendar) and mapping (using ). Throw into the mix and you’ve got some pretty big steps towards a good lowercase semantic web.

Think about it: if you’ve got some kind of application that’s native to a web of data (as Tom so succinctly puts it), you’ve already got addressable objects (using the most basic RESTful interface of all: URLs). Now, if you can add geographical, temporal or semantic data to those resources (using geotagging, hCalendar, and tagging, respectively), you can increase the value of that data exponentially. Just think of all the mashup potential of that content.

Dammit! In hindsight, I wish I could have nabbed Tom, Reverend Dan, Thomas and Tantek in Austin to have an impromptu brainstorm in the corridor about this stuff.