Design, old and new

One of the very first panels on the very first day of South by Southwest was Traditional design and new technology. The subject matter and the people couldn’t be faulted but there were some technical difficulties with the sound. I was at the back of the room and the dodgy mics made it hard going at times.

Khoi and Mark had some really good insights into the role of traditional design disciplines in the brave new media world. I enjoyed the fact that the panelists weren’t always in agreement: I like it when things get stirred up a bit.

Towards the end of the discussion, a question came up that turned the subject on its head: how has new technology affected old media. I didn’t get the chance to mention it at the time, but I immediately thought of last year’s Guardian redesign.

There are a lot of very webby touches to the new-look Guardian: blue underlined “links”, sidebars with the acronym FAQ, etc. Perhaps it’s a result of this webbiness, but I really, really like the paper’s new look and feel.

I’m not the only one. When Shaun came to visit, he was quite taken with the Guardian. The custom made typeface — Egyptian — sealed the deal.

I didn’t post my initial reaction to the paper’s new look because I wanted to allow some time to live with it for a while. My feelings haven’t changed though. I still like it a lot.

I do wonder, though, whether my emotional response to the design stems from the fact that I’m web-based kind of guy with a web-based aesthetic. It would be interesting to compare my reaction (or Shaun’s) with that of someone who doesn’t spend a lot of time browsing websites.

Have you published a response to this? :