Looking beyond launch

It’s all go, go, go at Clearleft while we’re working on a new version of our website …accompanied by a brand new identity. It’s an exciting time in the studio, tinged with the slight stress that comes with any kind of unveiling like this.

I think it’s good to remember that this is the web. I keep telling myself that we’re not unveiling something carved in stone. Even after the launch we can keep making the site better. In fact, if we wait until everything is perfect before we launch, we’ll probably never launch at all.

On the other hand, you only get one chance to make a first impression, right? So it’s got to be good …but it doesn’t have to be done. A website is never done.

I’ve got to get comfortable with that. There’s lots of things that I’d like to be done in time for launch, but realistically it’s fine if those things are completed in the subsequent days or weeks.

Adding a service worker and making a nice offline experience? I really want to do that …but it can wait.

What about other performance tweaks? Yes, we’ll to try have every asset—images, fonts—optimised …but maybe not from day one.

Making sure that each page has good metadata—Open Graph? Twitter Cards? Microformats? Maybe even AMP? Sure …but not just yet.

Having gorgeous animations? Again, I really want to have them but as Val rightly points out, animations are an enhancement—a really, really great enhancement.

If anything, putting the site live before doing all these things acts as an incentive to make sure they get done.

So when you see the new site, if you view source or run it through Web Page Test and spot areas for improvement, rest assured we’re on it.

Have you published a response to this? :

Responses

cdevroe.com

Looking beyond launch January 21, 2017 Jeremy Keith regarding Clearleft’s upcoming rebrand: I think it’s good to remember that this is the web. I keep telling myself that we’re not unveiling something carved in stone. Even after the launch we can keep making the site better. In fact, if we wait until everything is perfect before we launch, we’ll probably never launch at all. This is precisely what we thought when we redid Condron Media’s site this week. It is no where near complete. It works. It works on all screen sizes. And it was enough to get started. We plan on releasing new content, updates to the messaging, and even new page layouts each week for many weeks. #branding #clearleft #condron media #design #jeremy keith #rebrand View all posts

# Monday, April 23rd, 2018 at 7:53pm

Previously on this day

4 years ago I wrote Paint

The power of art.

4 years ago I wrote Hamburger, hamburger, hamburger

Rigidly defined areas of doubt and uncertainty.

9 years ago I wrote Marklar Malkovich Smurf

Some links from ‘round the web on HTML5, HTML5, and also, HTML5.

15 years ago I wrote Delicious raw materials

It is no coincidence that industrial manufacturing plants aggregate close to sources of raw material. The North of England and the Ruhrgebiet in Germany were both rich sources of coal and centres of industry.

17 years ago I wrote Taking it easy

I’m still in Arizona. I’m just taking it easy, lounging around watching movies.

18 years ago I wrote Book round-up

Seeing as I’ve been issuing film reviews, I thought it would only be fair to go through some of the books I’ve read lately.