Looking beyond launch

It’s all go, go, go at Clearleft while we’re working on a new version of our website …accompanied by a brand new identity. It’s an exciting time in the studio, tinged with the slight stress that comes with any kind of unveiling like this.

I think it’s good to remember that this is the web. I keep telling myself that we’re not unveiling something carved in stone. Even after the launch we can keep making the site better. In fact, if we wait until everything is perfect before we launch, we’ll probably never launch at all.

On the other hand, you only get one chance to make a first impression, right? So it’s got to be good …but it doesn’t have to be done. A website is never done.

I’ve got to get comfortable with that. There’s lots of things that I’d like to be done in time for launch, but realistically it’s fine if those things are completed in the subsequent days or weeks.

Adding a service worker and making a nice offline experience? I really want to do that …but it can wait.

What about other performance tweaks? Yes, we’ll to try have every asset—images, fonts—optimised …but maybe not from day one.

Making sure that each page has good metadata—Open Graph? Twitter Cards? Microformats? Maybe even AMP? Sure …but not just yet.

Having gorgeous animations? Again, I really want to have them but as Val rightly points out, animations are an enhancement—a really, really great enhancement.

If anything, putting the site live before doing all these things acts as an incentive to make sure they get done.

So when you see the new site, if you view source or run it through Web Page Test and spot areas for improvement, rest assured we’re on it.

Have you published a response to this? :

Responses

cdevroe.com

Jeremy Keith regarding Clearleft’s upcoming rebrand:

I think it’s good to remember that this is the web. I keep telling myself that we’re not unveiling something carved in stone. Even after the launch we can keep making the site better. In fact, if we wait until everything is perfect before we launch, we’ll probably never launch at all.

This is precisely what we thought when we redid Condron Media’s site this week. It is no where near complete. It works. It works on all screen sizes. And it was enough to get started. We plan on releasing new content, updates to the messaging, and even new page layouts each week for many weeks.

# Saturday, January 21st, 2017 at 8:21am