Day four was a deliberate step away from all that. No more laptops, just paper. Whereas the previous days had focused on collaboratively working on a single document, today I wanted everyone to work on a separate site.
The sites were generated randomly. I made five cards with types of sites on them: news, social network, shopping, travel, and learning. Another five cards had subjects: books, music, food, pets, and cars. And another five cards had audiences: students, parents, the elderly, commuters, and teachers. Everyone was dealt a random card from each deck, resulting in briefs like “a travel site about food for the elderly” or “a social network about music for commuters.”
For a bit of fun, the first brainstorming exercise (run as a 6-up) was to come with potential names for this service—4 minutes for 6 ideas. Then we went around the table, shared the ideas, got feedback, and settled on the names.
Now I asked everyone to come up with a one-sentence mission statement for their newly-named service. This was a good way of teasing out the most important verbs and nouns, which led nicely into the next task: answering the question “what is the core functionality?”
If that sounds familiar, it’s because it’s the first part of the three-step process I outlined in Resilient Web Design:
- Identify core functionality.
- Make that functionality available using the simplest possible technology.
We did some URL design, figuring out what structures would make sense for straightforward
GET requests, like:
Then, once it was clear what the primary “thing” was (a car, a book, etc.), I asked them to write down all the pieces that might appear on such a page; one post-it note per item e.g. “title”, “description”, “img”, “rating”, etc.
The next step involved prioritisation. They took those post-it notes and put them on the wall, but they had to put them in a vertical line from top to bottom in decreasing order of importance. This can be a challenge, but it’s better to solve these problems now rather than later.
Okay. I know asked them to “mark up” those vertical lists of post-it notes: writing HTML tag names by each one. By doing this before doing any visual design, it meant they were thinking about the meaning of the content first.
After that, we did a good ol’ fashioned classic 6-up sketching exercise, followed by critique (including a “designated dissenter” for each round). At this point, I was encouraging them to go crazy with ideas—they already had the core functionality figured out (with plain ol’ client/server requests and responses) so they could all the bells and whistles they wanted on top of that.
We finished up with a discussion of some of those bells and whistles, and how they could be used to improve the user experience: Ajax, geolocation, service workers, notifications, background sync …the sky’s the limit.
It was a whirlwind tour for just one day but I think it helped emphasise the importance of thinking about the fundamentals before adding enhancements.
This marked the end of the structured masterclass lessons. Tomorrow I’m around to answer any miscellaneous questions (if I can) and chat to the students individually while they work on their term projects.