"Google effect" reduces need for many domains

Here’s an upbeat article from Dan Gillmor.

He argues that the rise of Google means the decline of Network Solutions (as well as the practice of domain squatting). It’s certainly true that the practice of paying ludicrous sums of money just to get hold of a short, snappy domain name is a practice of the past.

Still, if you’re advertising on a short attention span medium like television, you’re going to need the shortest, snappiest domain name you can get. But if you’re advertising on television, you probably already have it.

I love the way that Google democratises the web. It makes no distinction between a short, snappy corporate domain and a long, convoluted page buried on a university site.

Thank you, googlers.

Have you published a response to this? :