Berlin, day 2

Today the Web 2.0 Expo kicked off for real and I spent the day hanging out in the cavernous isolated venue. It’s a cold concrete brutalist building that makes me feel small and alienated. Actually, most of the time it feels like hanging out in a university, but that might just be all the bad coffee and cigarette smoke.

I started the day far too early by sitting on a panel. Just as happened at the Web 2.0 Expo in San Francisco, I somehow found myself on the opening panel of the design track. The subject matter was pretty similar too. Instead of being called The Hybrid Designer, this one was supposed to be Moving from 1.0 to 2.0 but Leisa and I decided that a better title would be Moving From Islands In The Stream to Super Best Friends’ Web (with the “islands in the stream” portion sung in our best Kenny Rogers and Dolly Parton voices). It was a fun panel to participate in; I’m not sure how much fun it was to listen to.

After that I listened in on David Recorden’s talk on Opening The Social Graph. Much as I dislike that term, the subject matter was great and David is an excellent presenter.

I skipped the next set of sessions to hang out with Carole before wandering into the expo hall to peruse the stands. There I found the people from Mister Wong giving away sandwiches. They reassured me that there were no hard feelings about that blog post.

Overall, the expo hall was pretty dull except for the presence of a radio-controlled blimp. Airships are inherently cool.

Then it was time for the keynotes. I had been dreading these. I would have just skipped them except, because I was going to be doing a two minute slot at the end of the keynotes, I had to be in the room sitting in the front row.

It was as arm-gnawingly bad as I expected during the product pitches from Microsoft, Netvibes and Amazon. The only thing that made it bearable was buzzword bingo. Quite a few people played along (it really does make the time pass faster) although nobody had the balls to stand up and shout “Bingo!”

The keynote segment was redeemed by the presence of Kathy Sierra. She gave a talk on Creating Passionate Users that was, as always, wonderful. She was a breath of fresh air in amongst all the self-congratulatory guff.

Then it was time for Ten Great Ideas In Twenty Minutes. Apparently the plan was for speakers to explain in two minutes why attendees should go to their talks. But I asked Brady beforehand if the idea could be a different one from my talk and he said Sure.

So I read a short story about a great idea: wrapping Roy Orbison in clingfilm. Despite my microphone cutting out halfway through (which was a technical hitch rather than censorship, I am assured), I managed to do it just about in time. I had been timing it the night before in my hotel room and a lot of the chapters from the Roy Orbison in Clingfilm novel can be read in under two minutes if you’re fast enough.

Perhaps I should explain myself…

I figured that everyone in the audience had a brochure that listed descriptions of each talk so I didn’t see the point in repeating easily-discoverable information. Given that people already knew the subject matter of the talks, the only reason for having the two minute blurbs must be to assess the speakers themselves; whether they will be entertaining and/or articulate. It’s the singer, not the song. So I figured that anybody who enjoyed hearing me read a story about Roy Orbison wrapped in clingfilm would probably get a kick out of my talk on The Beauty in Standards.

Anyway, isn’t Web 2.0 supposed to be all about social media and disruption? Frankly, I can’t think of a better definition of Web 2.0 than Roy Orbison in clingfilm.

After the two minute synopses, I went downstairs to deliver my talk. Not many people attended. Funny that.

Stephanie was there and, as usual, she did an excellent job of liveblogging the talk.

I heard later that none of the talks in that slot were very full except for the session on OpenSocial, which was rammed. I also heard it was quite lame—a repeat of the video that’s already online combined with plodding walkthroughs of demo apps.

I was planning to head straight back to my hotel after my talk but I got sucked in by Matt’s excellent talk on Coding on the Shoulders of Giants. Then I went back to my hotel before gathering together fifteen geeks and seeking out a good restaurant where we could fill our bellies with bodenständig German dishes. There was an official conference party happening as well but seeing as they couldn’t stretch to allowing non-attendees like Jessica in, I figured it probably wasn’t worth going to. Instead I argued with Tom and Cal about semantic markup and microformats over dinner.

Speaking of which, I’m talking first thing tomorrow on Microformats: the Nanotechnology of the Semantic Web so I’d better get my beauty sleep.

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