Timing

Apple Inc. is my accidental marketing department.

On April 29th, 2010, Steve Jobs published his infamous Thoughts on Flash. It thrust the thitherto geek phrase “HTML5” into the mainstream press:

HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member.

Five days later, I announced the first title from A Book Apart: HTML5 For Web Designers. The timing was purely coincidental, but it definitely didn’t hurt that book’s circulation.

Fast forward eight years…

On March 29th, 2018, Apple released the latest version of iOS. Unmentioned in the press release, this update added service worker support to Mobile Safari.

Five days later, I announced the 26th title from A Book Apart: Going Offline.

For a while now, quite a few people have cited Apple’s lack of support as a reason why they weren’t investigating service workers. That excuse no longer holds water.

Once again, the timing is purely coincidental. But it can’t hurt.

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