Principles and the English language

I work with words. Sometimes they’re my words. Sometimes they’re words that my colleagues have written:

One of my roles at Clearleft is “content buddy.” If anyone is writing a talk, or a blog post, or a proposal and they want an extra pair of eyes on it, I’m there to help.

I also work with web technologies, usually front-of-the-front-end stuff. HTML, CSS, and JavaScript. The technologies that users experience directly in web browsers.

I think a lot about design principles for the web. The two principles I keep coming back to are the robustness principle and the principle of least power.

When it comes to words, the guide that I return to again and again is George Orwell, specifically his short essay, Politics and the English Language.

Towards the end, he offers some rules for writing.

  1. Never use a metaphor, simile, or other figure of speech which you are used to seeing in print.
  2. Never use a long word where a short one will do.
  3. If it is possible to cut a word out, always cut it out.
  4. Never use the passive where you can use the active.
  5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
  6. Break any of these rules sooner than say anything outright barbarous.

These look a lot like design principles. Not only that, but some of them look like specific design principles. Take the robustness principle:

Be conservative in what you send, be liberal in what you accept.

That first part applies to Orwell’s third rule:

If it is possible to cut a word out, always cut it out.

Be conservative in what words you send.

Then there’s the principle of least power:

Choose the least powerful language suitable for a given purpose.

Compare that to Orwell’s second rule:

Never use a long word where a short one will do.

That could be rephrased as:

Choose the shortest word suitable for a given purpose.

Or, going in the other direction, the principle of least power could be rephrased in Orwell’s terms as:

Never use a powerful language where a simple language will do.

Oh, I like that! I like that a lot.

Have you published a response to this? :

Responses

Martijn van der Ven

As so much we write online feels like personal communication on top of writing something that is to be read, I like to keep Carroll’s 9 rules for letter writing (https://en.wikipedia.org/wiki/EightorNineWiseWordsaboutLetter-Writing#Nine_Rules) in mind as well. I feel like they make a great addition to Orwell’s 6 rules.

Previously on this day

3 years ago I wrote Designing Progressive Web Apps by Jason Grigsby

A presentation at An Event Apart Seattle 2018.

3 years ago I wrote Navigating Team Friction by Lara Hogan

A presentation at An Event Apart Seattle 2018.

3 years ago I wrote Announcing Going Offline from A Book Apart

I’ve written a book about service workers for web designers. You can pre-order it now.

3 years ago I wrote Everything You Know About Web Design Just Changed by Jen Simmons

A presentation at An Event Apart Seattle 2018.

6 years ago I wrote 100 words 012

Day twelve.

12 years ago I wrote Let the right tweet in

Horror and cosiness.

13 years ago I wrote FooVid

Voxpop videos from the Social Graph Foo Camp.

19 years ago I wrote Diminished Responsibility

Here we go again: