In many ways, This Is My Jam was the antithesis of the prevailing Silicon Valley mindset. Instead of valuing growth and scale above all else, it was deliberately thoughtful. Rather than “maximising engagement”, it asked you to slow down and just share one thing: what piece of music are you really into right now? It was up to you to decide whether “right now” meant this year, this month, this week, or this day.
I used to post songs there sporadically. Here’s a round-up of the twelve songs I posted in 2013. There was always some reason for posting a particular piece of music.
I was reminded of This Is My Jam recently when I logged into Spotify (not something I do that often). As part of the site’s shutdown, you could export all your jams into a Spotify playlist. Here’s mine.
Listening back to these 50 songs all these years later gave me the warm fuzzies.