Coca Crazy

Coca-Cola have unveiled a giant hi-tech billboard in Picadilly Circus with all sorts of gee-whiz gadgetry:

“When it’s raining, big drops will appear on the screen and when it’s breezy, the Coke sign can ripple as if it’s being blown by the wind.”

I think somebody should tell them that much the same effect can be acheived by using a great big piece of cloth.

It reminds me of the mobile ‘phone manufacturer speaking of the utopian visions he had of the future of SMS:

“In the future, people will be able to send messages simply by speaking into the device.”

Have you published a response to this? :

Previously on this day

18 years ago I wrote Berners-Lee Says Patents Obstruct An Open Web

More news on yesterday’s post about the W3C and patents.