Coca Crazy

Coca-Cola have unveiled a giant hi-tech billboard in Picadilly Circus with all sorts of gee-whiz gadgetry:

“When it’s raining, big drops will appear on the screen and when it’s breezy, the Coke sign can ripple as if it’s being blown by the wind.”

I think somebody should tell them that much the same effect can be acheived by using a great big piece of cloth.

It reminds me of the mobile ‘phone manufacturer speaking of the utopian visions he had of the future of SMS:

“In the future, people will be able to send messages simply by speaking into the device.”

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