Coca Cola today launched an online music download service that aims to compete with the iTunes Music Store.
I don’t think Apple have much to worry about.
If you go to MyCokeMusic.com, you will first be presented with an eye-searingly garish red page. Clicking on the single graphic in the centre of the red, red page spawns a pop-up window.
The pop-up window contains, get this… a Flash intro.
Luckily there’s a “skip intro” button which spawns yet another window that contains… well, in my browser, it contains absolutely nothing. Nada. Zip.
All in all, it’s a dreadful user experience.
Unless, of course, they’re far cleverer than I’m giving them credit for and their plan all along was to create a website that feels like Coca-Cola tastes: sickly and unsatisfying.