Shadows and smoke

When I wrote about a year of learning with Charlotte, I made an off-hand remark in parentheses:

Hiring Charlotte was an experiment for Clearleft—could we hire someone in a “junior” position, and then devote enough time and resources to bring them up to a “senior” level? (those quotes are air quotes—I find the practice of labelling people or positions “junior” or “senior” to be laughably reductionist; you might as well try to divide the entire web into “apps” and “sites”).

It breaks my heart to see so many of my colleagues prefix their job titles “senior” (not least because it becomes completely meaningless when every single Visual Designer is also a “Senior Visual Designer”).

I remember being at a conference after-party a few years ago chatting to a very talented front-end developer. She wasn’t happy with where she was working. I advised to get a job somewhere else After all, she lived and worked in San Francisco, where her talents are in high demand. But she was hesitant.

“They’ve promised me that in a few more months, my job title would become ‘Senior Developer’”, she said. “Ah, right,” I said, “and what happens then?” “Well”, she said, “I get to have the word ‘senior’ on my resumé.” That was it. No pay rise. No change in responsibilities. Just a word on a piece of paper.

I had always been suspicious of job titles, but that exchange put me over the edge. Job titles can be downright harmful.

Dan recently wrote about the importance of job titles. I love Dan, but I couldn’t disagree with him more in this instance.

He cite two situations where he believes job titles have value:

Your title tells your colleagues how to interact with you.

No. Talking to your colleagues tells your colleagues how to interact you. Job titles attempt to short-cut that. They do a terrible job of it.

What you need to know are the verbs that your colleagues are adept in: designing, developing, thinking, communicating, facilitating …all of that gets squashed down into one reductionist noun like “Copywriter” or “Designer”.

At Clearleft, we’ve recently started kicking off projects with an exercise called “Fuzzy Edges” that Boxman has been refining. In it, we look ahead to all the upcoming project roles (e.g. “Who will lead playbacks and demos?”, “Who will run stakeholder interviews?”, “Who will lead design direction?”). Together, everyone on the project comes to a consensus on who has which roles.

It’s really, really important to clarify these roles at the start of each project, and it’s exactly the kind of thing that can’t be summed up in a job title. In fact, the existence of job titles can lead to harmful assumptions like “Oh, I figured you were leading playbacks and demos!” or “Oh, I assumed they were running stakeholder interviews!”, or worse: “Hey, you can’t lead design direction because that’s not in your job title!”

The role assignments can vary hugely from project to project, which is great. People are varied and multi-faceted. Trying to force the same people into the same roles over and over again would be demoralising and counter-productive. I fear that’s exactly what job titles do—they reinforce barriers.

Here’s the second reason Dan gives for the value of job titles:

Your title tells your clients how to interact with you.

Again, no. Talking to your clients tells your clients how to interact with you.

Dan illustrates his point by recounting a tale of deception, demonstrating that a well-placed lie about someone’s job title can mollify the kind of people who place great stock in job titles. That’s not solving the real problem. Again, while job titles might appear to be shortcuts to a shared understanding, they’re actually more like façades covering up trapdoors.

In recounting the perceived value of job titles, there’s an assumption that the titles were arrived at fairly. If someone’s job title is “Senior Designer” and someone’s job title is “Junior Designer”, then the senior person must be the better, more experienced designer, right?

But that isn’t always the case. And that’s when job titles go from being silly pointless phrases to being downright damaging, causing real harm.

Over on Rands in Repose, there’s a great post called Titles are Toxic. His experience mirrors mine:

Never in my life have I ever stared at a fancy title and immediately understood the person’s value. It took time. I spent time with those people — we debated, we discussed, we disagreed — and only then did I decide: “This guy… he really knows his stuff. I have much to learn.” In Toxic Title Douchebag World, titles are designed to document the value of an individual sans proof. They are designed to create an unnecessary social hierarchy based on ego.

See? There’s no shortcut for talking to people. Job titles are an attempt to cut out one of the most important aspects of humans working together.

The unspoken agreement was that these titles were necessary to map to a dimwitted external reality where someone would look at a business card and apply an immediate judgement on ability based on title. It’s absurd when you think about it – the fact that I’d hand you a business card that read “VP” and you’d leap to the immediate assumption: “Since his title is VP, he must be important. I should be talking to him”. I understand this is how a lot of the world works, but it’s precisely this type of reasoning that makes titles toxic.

So it’s not even that I think that job titles are bad at what they’re trying to do …I think that what they’re trying to do is bad.

Have you published a response to this? :