Among the many design fads prevelant in the trendiest designs (rounded corners, drop shadows and gradients, bloody gradients), there’s been a movement toward upside-down reflections of anything that can stand up: books, words, pictures, the kitchen sink.
I’m not 100% sure where this trend started but I know I’ve seen it on the Apple site for quite some time. It’s certainly present in their Front Row software. I suspect that they may have started the whole reflection design meme. I also suspect that this was a fiendish long-term plan of theirs.
See, I think they wanted us to associate reflective surfaces with feelings of coolness and trendiness. Why?
So that they could release the otherwise lovely MacBook laptops with shiny, reflective glass screens. “It’s not a bug, it’s a feature!”