The diversity division
After the Future of Web Apps 2006 conference in San Francisco, a post by Chris Messina lamenting the lack of women in the line-up prompted heated debate and high emotions.
Tempers are still getting frayed and the discourse is generally pretty unhelpful.
Let me say from the start that I do think there is a problem with having so many conferences with such unbalanced line-ups and I firmly believe that a lot of the responsibility lies with the organisers to change things. That said, I also understand just how hard it is to put on any kind of conference at all.
To the people accusing conference organisers of being some kind of cabalistic old boy’s network: you’re really not helping. You’ll catch more flies with honey than vinegar.
To the people organising conferences who throw up their hands and say “it’s not our job, we’re just reflecting the sad reality”: you’re being equally unhelpful.
So, all of you: try walking a mile in the other person’s shoes. That way, if you still don’t agree, you’ll be a mile away from the other person and you’ve made off with their shoes.
Eric came out with a provacative post that’s just aching to be quoted out of context:
So, here it is: as a conference organizer, I don’t care about diversity.
I admire and respect Eric but I think in this instance that he is wrong. We’ll just have to agree to disagree.
Eric makes the very persuasive argument that to put on a successful conference, the line-up needs to be filled with well-known, established speakers. (This prompted the obvious question from a few people in the comments; just how does one become well-known or established? As Jen says,
Eric, it is becoming a circle jerk.)
Success doesn’t just mean financial success, though I readily admit that the economics of organising a conference are fiendish. A successful conference is about more than just getting bums on seats.
Yes, if you fill a line-up with “A-listers” then you’ll sell all your tickets and the attendees will learn from the best and everyone will be happy… in the short term. In the long term, it’s unsustainable. It leads to a closed loop, a neverending cycle of the same names talking about the same subjects. Diversity isn’t just a means to an end (that end being a better conference), it is in and of itself, A Good Thing.
Conferences, especially well-established conferences (and I would put An Event Apart into that category) can and should take some chances. Yes, it’s risky. No, you can’t guarantee ticket sales. But it will be a better conference if the line-up has some wild cards.
I firmly believe that conferences shouldn’t simply be mirrors for the Web business, reflecting whatever is current and accepted. A good conference can act as a force on the industry. Conference organisers have a great opportunity here and I think it’s a shame to see it wasted.
Alright… enough talking about conference organisers as if they were some kind of separate caste of people. It’s time to point the finger at myself.
My company, Clearleft, organises the dConstruct conference in Brighton every year. It’s really Andy’s baby but he very kindly asks for my opinions in putting the conference together. I personally feel very strongly that this year’s dConstruct needs to change from last year’s homogenous line-up (I’m pretty sure Andy agrees).
Even if we sell every ticket, even if everybody blogs about having a great time, if the line-up consists of a bunch of white male speakers (“A-list” or otherwise), I will consider the conference a failure.
But what to do? The perceived wisdom is that there are simply far more kick-ass men speakers than women. I don’t believe that’s true. I think there are far more visible men in our industry, but with just a bit effort it’s entirely possible to find a wealth of women speakers who can truthfully be described as well and truly kick-ass.
I’m not sure if I’m supposed to blog about this, but for months now, we at Clearleft have had a BaseCamp project set up with the specific intention of finding new blood for dConstruct. We’ve invited people from outside our circle of expertise and interests and asked them to suggest speakers. The idea is to deliberately introduce diversity, to stir things up a bit and ultimately, to put together the most kick-ass line-up of speakers we can.
Is this tokenism? Absolutely not. I fully concur with Eric when he says:
What’s important is technical expertise, speaking skills, professional stature, brand appropriateness, and marketability.
But I don’t believe that this attitude conflicts in any way with the desire to increase diversity. It’s entirely possible to put together a superb line-up of diverse speakers.
Don’t believe me? Take a look at Web Directions North (or South for that matter), one of the best, most stimulating conferences I’ve ever attended. They didn’t make a big deal about the mixture of topics and presenters, they just put together the best line-up they could.
I’m not saying it’s easy. I know for a fact that it’s a lot of hard work. But it’s achievable; Web Directions is a testament to that.
I’m also going to have to agree to disagree with Tantek, another person I admire and respect greatly. He is of the opinion the kind of thing I’m suggesting would indeed fall under the category of tokenism:
Why is it that gender (and less often race, nay, skin-color, see below) are the only physical characteristics that lots of otherwise smart people appear to chime in support for diversity of?
Where are all the green-eyed folks? Where are all the folks with facial tattoos? Where are all the redheads? Where are the speakers with non-ear facial piercings?
Actually, I would agree with Tantek if I were talking about diversity of sexes, but I’m not. I’m talking about diversity of gender. There’s a difference. Sex means male or female. Gender means masculine or feminine.
I fully agree that a speaker’s sex makes about as much difference as their eye-colour or hairstyle but a speaker’s gender can and does affect their outlook and experience. As someone who has a (primarily) masculine gender, I know that I can learn a lot more from being in a mixed masculine/feminine environment. That’s one of the reasons why I’m glad my band isn’t an all-male affair.
I’m not just arguing semantics here. I’m trying to point out why I think Tantek’s argument is reducto ad absurdum. Gender isn’t like eye-colour. Introducing more gender diversity into a conference is productive in the same way as introducing someone with a background in product design or some other non-Web field that can offer a new perspective on our industry (this isn’t just an off-hand comparison).
I hope I’ve made my point clear. Let me reiterate that I can see both sides of this debate but I do come down firmly on the side of increasing diversity. I just hope that I can work towards this goal in a constructive way.
Frankly, I find Jason Kottke’s reductionist statistical approach to be counter-productive. It’s not just about numbers, Jason. I’m also not so sure that Anil’s abrasive style is particularly constructive but his clever riposte to the Future of Web Apps line-up is illuminating.
I do feel bad for Ryan. He always seems to bear the brunt of the blame even though plenty of other conferences are equally lacking in diversity.
However… I do take issue with Ryan’s attempt to wash his hands by pointing out just how many of the speaker slots were bought by sponsors. I’m sorry, but selling time slots to the highest bidder is no way to put a conference together. I’m well aware of the economic realities of putting on a conference and I know that selling slots to sponsors is established practice in certain circles but it won’t cut it with the geek crowd.
Again, Web Directions North managed to get this just right by allowing companies to sponsor speakers. So the speakers were all chosen for their expertise, knowledge and perhaps even diversity, and then Adobe or Microsoft were given the opportunity to introduce the speakers. It sure beats product pitches.
I want to finish with an observation on this whole issue of gender diversity at Web conferences.
This debate isn’t going to go away. It looks like it’s going to flare up every few months. Clearly, plenty of bloggers—who are also probably the target audience for a lot of these conferences—really care about this issue and want to see some changes. Yet every time the issue is raised, conference organisers fall back on the argument that they need to fill the auditorium and that the best way of doing that is to give people the same “A-list” speakers that have always worked in the past. In other words, give the people what they want.
Well, we want diversity.
It’s kind of like the whole brouhaha with Adobe and their crappy new icons. The majority of Adobe’s potential customers disliked the icons and wrote good, well-reasoned blog posts explaining why. As Aral so excellently noted, Adobe deliberately chose to ignore this wealth of valuable feedback. I see conferences falling into the same trap. The very fact that this debate is taking place (and continues to take place ever more frequently) should be sending a message that this is an important issue that needs to be addressed.
It reminds me of the old joke. A guy walks into a shop and asks for some product or other. The shopkeeper says, “We don’t stock that. There’s no demand for it.” The shopkeeper then adds, “It’s funny: you’re the tenth person to ask for that today.”