Tags: history



Cool goal

One evening last month, during An Event Apart Seattle, a bunch of the speakers were gathered in the bar in the hotel lobby, shooting the breeze and having a nightcap before the next day’s activities. In a quasi-philosophical mode, the topic of goals came up. Not the sporting variety, but life and career goals.

As I everyone related (confessed?) their goals, I had to really think hard. I don’t think I have any goals. I find it hard enough to think past the next few months, much less form ideas about what I might want to be doing in a decade. But then I remembered that I did once have a goal.

Back in the ’90s, when I was living in Germany and first starting to make websites, there was a website I would check every day for inspiration: Project Cool’s Cool Site Of The Day. I resolved that my life’s goal was to one day have a website I made be the cool site of the day.

About a year later, to my great shock and surprise, I achieved my goal. An early iteration of Jessica’s site—complete with whizzy DHTML animations—was the featured site of the day on Project Cool. I was overjoyed!

I never bothered to come up with a new goal to supercede that one. Maybe I should’ve just retired there and then—I had peaked.

Megan Sapnar Ankerson wrote an article a few years back about How coolness defined the World Wide Web of the 1990s:

The early web was simply teeming with declarations of cool: Cool Sites of the Day, the Night, the Week, the Year; Cool Surf Spots; Cool Picks; Way Cool Websites; Project Cool Sightings. Coolness awards once besieged the web’s virtual landscape like an overgrown trophy collection.

It’s a terrific piece that ponders the changing nature of the web, and the changing nature of that word: cool.

Perhaps the word will continue to fall out of favour. Tim Berners-Lee may have demonstrated excellent foresight when he added this footnote to his classic document, Cool URIs don’t change—still available at its original URL, of course:

Historical note: At the end of the 20th century when this was written, “cool” was an epithet of approval particularly among young, indicating trendiness, quality, or appropriateness.

What a day that was

I woke up in Geneva. The celebrations to mark the 30th anniversary of the World Wide Web were set to begin early in the morning.

It must be said, March 12th 1989 is kind of an arbitrary date. Maybe the date that the first web page went online should mark the birth of the web (though the exact date might be hard to pin down). Or maybe it should be August 6th, 1991—the date that Tim Berners-Lee announced the web to the world (well, to the alt.hypertext mailing list at least). Or you could argue that it should be April 30th, 1993, the date when the technology of the web was officially put into the public domain.

In the end, March 12, 1989 is as good a date as any to mark the birth of the web. The date that Tim Berners-Lee shared his proposal. That’s when the work began.

Exactly thirty years later, myself, Martin, and Remy are registered and ready to attend the anniversay event in the very same room where the existence of the Higgs boson was announced. There’s coffee, and there are croissants, but despite the presence of Lou Montulli, there are no cookies.

Happy birthday, World Wide Web! Love, One third of the https://worldwideweb.cern.ch team at CERN.

The doors to the auditorium open and we find some seats together. The morning’s celebrations includes great panel discussions, and an interview with Tim Berners-Lee himself. In the middle of it all, they show a short film about our hack week recreating the very first web browser.

It was surreal. There we were, at CERN, in the same room as the people who made the web happen, and everyone’s watching a video of us talking about our fun project. It was very weird and very cool.

Afterwards, there was cake. And a NeXT machine—the same one we had in the room during our hack week. I feel a real attachment to that computer.

A NeXT machine from 1989 running the WorldWideWeb browser and my laptop in 2019 running https://worldwideweb.cern.ch

We chatted with lots of lovely people. I had the great pleasure of meeting Peggie Rimmer. It was her late husband, Mike Sendall, who gave Tim Berners-Lee the time (and budget) to pursue his networked hypertext project. Peggie found Mike’s copy of Tim’s proposal in a cupboard years later. This was the copy that Mike had annotated with his now-famous verdict, “vague but exciting”. Angela has those words tattooed on her arm—Peggie got a kick out of that.

Eventually, Remy and I had to say our goodbyes. We had to get to the airport to catch our flight back to London. Taxi, airport, plane, tube; we arrived at the Science Museum in time for the evening celebrations. We couldn’t have been far behind Tim Berners-Lee. He was making a 30 hour journey from Geneva to London to Lagos. We figured seeing him at two out of those three locations was plenty.

This guy again! I think I’m being followed.

By the end of the day we were knackered but happy. The day wasn’t all sunshine and roses. There was a lot of discussion about the negative sides of the web, and what could be improved. A lot of that was from Sir Tim itself. But mostly it was a time to think about just how transformative the web has been in our lives. And a time to think about the next thirty years …and the web we want.

T minus one

I’m back at CERN.

I’m back at CERN because tomorrow, March 12th, 2019, is exactly thirty years on from when Tim Berners-Lee submitted his original “vague but exciting” Information Management: A Proposal. Tomorrow morning, bright and early, there’s an event at CERN called Web@30.

Thanks to my neglibable contribution to the recreation of the WorldWideWeb browser, I’ve wrangled an invitation to attend. Remy and Martin are here too, and I know that the rest of the team are with us in spirit.

I’m so excited about this! I’m such a nerd for web history, it’s going to be like Christmas for me.

If you’re up early enough, you can watch the event on a livestream. The whole thing will be over by mid-morning. Then, Remy and I will take an afternoon flight back to England …just in time for the evening event at London’s Science Museum.

Timelines of the web

Recreating the original WorldWideWeb browser was an exercise in digital archeology. With a working NeXT machine in the room, Kimberly was able to examine the source code for the first every browser and discover a treasure trove within. Like this gem in HTUtils.h:

#define TCP_PORT 80 /* Allocated to http by Jon Postel/ISI 24-Jan-92 */

Sure enough, by June of 1992 port 80 was documented as being officially assigned to the World Wide Web (Gopher got port 70). Jean-François Groff—who worked on the World Wide Web project with Tim Berners-Lee—told us that this was a moment they were very pleased about. It felt like this project of theirs was going places.

Jean-François also told us that the WorldWideWeb browser/editor was kind of like an advanced prototype. The idea was to get something up and running as quickly as possible. Well, the NeXT operating system had a very robust Text Object, so the path of least resistance for Tim Berners-Lee was to take the existing word-processing software and build a hypertext component on top of it. Likewise, instead of creating a brand new format, he used the existing SGML format and added one new piece: linking with A tags.

So the WorldWideWeb application was kind of like a word processor and document viewer mashed up with hypertext. Ted Nelson complains to this day that the original sin of the web was that it borrowed this page-based metaphor. But Nelson’s Project Xanadu, originally proposed in 1974 wouldn’t become a working reality until 2014—a gap of forty years. Whereas Tim Berners-Lee proposed his system in March 1989 and had working code within a year. There’s something to be said for being pragmatic and working with what you’ve got.

The web was also a mashup of ideas. Hypertext existed long before the web—Ted Nelson coined the term in 1963. There were conferences and academic discussions devoted to hypertext and hypermedia. But almost all the existing hypertext systems—including Tim Berners-Lee’s own ENQUIRE system from the early 80s—were confined to a local machine. Meanwhile networked computers were changing everything. First there was the ARPANET, then the internet. Tim Berners-Lee’s ambitious plan was to mash up hypertext with networks.

Going into our recreation of WorldWideWeb at CERN, I knew I wanted to convey this historical context somehow.

The World Wide Web officially celebrates its 30th birthday in March of this year. It’s kind of an arbitrary date: it’s the anniversary of the publication of Information Management: A Proposal. Perhaps a more accurate date would be the day the first website—and first web server—went online. But still. Let’s roll with this date of March 12, 1989. I thought it would be interesting not only to look at what’s happened between 1989 and 2019, but also to look at what happened between 1959 and 1989.

So now I’ve got two time cones that converge in the middle: 1959 – 1989 and 1989 – 2019. For the first time period, I made categories of influences: formats, hypertext, networks, and computing. For the second time period, I catalogued notable results: browsers, servers, and the evolution of HTML.

I did a little bit of sketching and quickly realised that these converging timelines could be represented somewhat like particle collisions. Once I had that idea in my head, I knew how I would be spending my time during the hack week.

Rather than jumping straight into the collider visualisation, I took some time to make a solid foundation to build on. I wanted to be sure that the timeline itself would be understable even if it were, say, viewed in the first ever web browser.

Progressive enhancement. Marking up (and styling) an interactive timeline that looks good in a modern browser and still works in the first ever web browser.

I marked up each timeline as an ordered list of h-events:

<li class="h-event y1968">
  <a href="https://en.wikipedia.org/wiki/NLS_%28computer_system%29" class="u-url">
    <time class="dt-start" datetime="1968-12-09">1968</time>
    <abbr class="p-name" title="oN-Line System">NLS</abbr>

With the markup in place, I could concentrate on making it look halfway decent. For small screens, the layout is very basic—just a series of lists. When the screen gets wide enough, I lay those lists out horzontally one on top of the other. In this view, you can more easily see when events coincide. For example, ENQUIRE, Usenet, and Smalltalk all happen in 1980. But the real beauty comes when the screen is wide enough to display everthing at once. You can see how an explosion of activity in the early 90s. In 1994 alone, we get the release of Netscape Navigator, the creation of HTTPS, and the launch of Amazon.com.

The whole thing is powered by CSS transforms and positioning. Each year on a timeline has its own class that gets moved to the correct chronological point using calc(). I wanted to use translateX() but I couldn’t get the maths to work for that, so I had use plain ol’ left and right:

.y1968 {
  left: calc((1968 - 1959) * (100%/30) - 5em);

For events before 1989, it’s the distance of the event from 1959. For events after 1989, it’s the distance of the event from 2019:

.y2014 {
  right: calc((2019 - 2014) * (100%/30) - 5em);

(Each h-event has a width of 5em so that’s where the extra bit at the end comes from.)

I had to do some tweaking for legibility: bunches of events happening around the same time period needed to be separated out so that they didn’t overlap too much.

As a finishing touch, I added a few little transitions when the page loaded so that the timeline fans out from its centre point.

Et voilà!

Progressive enhancement. Marking up (and styling) an interactive timeline that looks good in a modern browser and still works in the first ever web browser.

I fiddled with the content a bit after peppering Robert Cailliau with questions over lunch. And I got some very valuable feedback from Jean-François. Some examples he provided:

1971: Unix man pages, one of the first instances of writing documents with a markup language that is interpreted live by a parser before being presented to the user.

1980: Usenet News, because it was THE everyday discussion medium by the time we created the web technology, and the Web first embraced news as a built-in information resource, then various platforms built on the web rendered it obsolete.

1982: Literary Machines, Ted Nelson’s book which was on our desk at all times

I really, really enjoyed building this “collider” timeline. It was a chance for me to smash together my excitement for web history with my enjoyment of using the raw materials of the web; HTML and CSS in this case.

The timeline pales in comparison to the achievement of the rest of the team in recreating the WorldWideWeb application but I was just glad to be able to contribute a little something to the project.

Hello WorldWideWeb.


Nine people came together at CERN for five days and made something amazing. I still can’t quite believe it.

Coming into this, I thought it was hugely ambitious to try to not only recreate the experience of using the first ever web browser (called WorldWideWeb, later Nexus), but to also try to document the historical context of the time. Now that it’s all done, I’m somewhat astounded that we managed to achieve both.

Want to see the final result? Here you go:


That’s the website we built. The call to action is hard to miss:

Launch WorldWideWeb

Behold! A simulation of using the first ever web browser, recreated inside your web browser.

Now you could try clicking around on the links on the opening doucment—remembering that you need to double-click on links to activate them—but you’ll quickly find that most of them don’t work. They’re long gone. So it’s probably going to be more fun to open a new page to use as your starting point. Here’s how you do that:

  1. Select Document from the menu options on the left.
  2. A new menu will pop open. Select Open from full document reference.
  3. Type a URL, like, say https://adactio.com
  4. Press that lovely chunky Open button.

You are now surfing the web through a decades-old interface. Double click on a link to open it. You’ll notice that it opens in a new window. You’ll also notice that there’s no way of seeing the current URL. Back then, the idea was that you would navigate primarily by clicking on links, creating your own “associative trails”, as first envisioned by Vannevar Bush.

But the WorldWideWeb application wasn’t just a browser. It was a Hypermedia Browser/Editor.

  1. From that Document menu you opened, select New file…
  2. Type the name of your file; something like test.html
  3. Start editing the heading and the text.
  4. In the main WorldWideWeb menu, select Links.
  5. Now focus the window with the document you opened earlier (adactio.com).
  6. With that window’s title bar in focus, choose Mark all from the Links menu.
  7. Go back to your test.html document, and highlight a piece of text.
  8. With that text highlighted, click on Link to marked from the Links menu.

If you want, you can even save the hypertext document you created. Under the Document menu there’s an option to Save a copy offline (this is the one place where the wording of the menu item isn’t exactly what was in the original WorldWideWeb application). Save the file so you can open it up in a text editor and see what the markup would’ve looked it.

I don’t know about you, but I find this utterly immersive and fascinating. Imagine what it must’ve been like to browse, create, and edit like this. Hypertext existed before the web, but it was confined to your local hard drive. Here, for the first time, you could create links across networks!

After five days time-travelling back thirty years, I have a new-found appreciation for what Tim Berners-Lee created. But equally, I’m in awe of what my friends created thirty years later.

Remy did all the JavaScript for the recreated browser …in just five days!

Kimberly was absolutely amazing, diving deep into the original source code of the application on the NeXT machine we borrowed. She uncovered some real gems.

Of course Mark wanted to make sure the font was as accurate as possible. He and Brian went down quite a rabbit hole, and with remote help from David Jonathan Ross, they ended up recreating entire families of fonts.

John exhaustively documented UI patterns that Angela turned into marvelous HTML and CSS.

Through it all, Craig and Martin put together the accomanying website. Personally, I think the website is freaking awesome—it’s packed with fascinating information! Check out the family tree of browsers that Craig made.

What a team!

Audio I listened to in 2018

I wrapped up last year with a list of some of the best audio I listened to in 2017. This year I huffduffed about 260 pieces of audio, so I could do a similar end-of-year list for 2018. But I thought I’d do something a little different this time.

It seems like podcasting is going from strength to strength with each passing year. Some friends of mine started new podcasts in 2018. Matt started Hobby Horse, where he talks to people about their tangential obsessions. Meanwhile Khoi started Wireframe, a jolly good podcast about design.

Apart from the trend of everyone having their own podcast these days, there’s also been a trend for quite short and manageable “seasons” of podcasts. See, for example, Horizon Line by Atlas Obscura, which is just four episodes long. Given the cherry-picking nature of my usual audio consumption (the very reason I made Huffduffer in the first place), this trend suits me quite well. There have been a few podcast runs in 2018 that I can recommend in their entirety.

The Secret History Of The Future is a collaboration between Seth Stevenson and Tom Standage, one of my favourite non-fiction authors. They look at modern technology stories through the lens of the past, much like Standage has done in books like The Victorian Internet. There are annoying sponsor blurbs to skip past, but apart from that, it’s a top-notch podcast.

I discovered Settling The Score this year. It’s a podcast all about film scores. The two hosts have spent the year counting down the top 25 scores in the American Film Institute’s list of (supposedly) greatest scores in American cinema history. It’s a pleasure to listen to them take a deep dive into each film and its score, analysing what works and what doesn’t. It will also make you want to rewatch the movie in question.

By far my favourite podcast listening experience this year was with Stephen Fry’s Great Leap Years. It’s just six episodes long, but it manages to tell the sweep of human history and technology in an entertaining and fascinating way. I’ll admit I’m biased because it dwells on many of my hobby horses: the printing press, the telegraph, Claude Shannon and information theory. There are no annoying sponsorship interruptions, and best of all, you’ve got the wonderful voice of Stephen Fry in your earholes the whole time. Highly recommended!

So there you have it: three podcasts from 2018 that are worth subscribing to in their entirety:


I finally got around to reading Sapiens by Yuval Noah Harari. It’s one of those books that I kept hearing about from smart people whose opinions I respect. But I have to say, my reaction to the book reminded me of when I read Matt Ridley’s The Rational Optimist:

It was an exasperating read.

At first, I found the book to be a rollicking good read. It told the sweep of history in an engaging way, backed up with footnotes and references to prime sources. But then the author transitions from relaying facts to taking flights of fancy without making any distinction between the two (the only “tell” is that the references dry up).

Just as Matt Ridley had personal bugbears that interrupted the flow of The Rational Optimist, Yuval Noah Harari has fixated on some ideas that make a mess of the narrative arc of Sapiens. In particular, he believes that the agricultural revolution was, as he describes it, “history’s biggest fraud.” In the absence of any recorded evidence for this, he instead provides idyllic descriptions of the hunter-gatherer lifestyle that have as much foundation in reality as the paleo diet.

When the book avoids that particular historical conspiracy theory, it fares better. But even then, the author seems to think he’s providing genuinely new insights into matters of religion, economics, and purpose, when in fact, he’s repeating the kind of “college thoughts” that have been voiced by anyone who’s ever smoked a spliff.

I know I’m making it sound terrible, and it’s not terrible. It’s just …generally not that great. And when it is great, it only makes the other parts all the more frustrating. There’s a really good book in Sapiens, but unfortunately it’s interspersed with some pretty bad editorialising. I have to agree with Galen Strawson’s review:

Much of Sapiens is extremely interesting, and it is often well expressed. As one reads on, however, the attractive features of the book are overwhelmed by carelessness, exaggeration and sensationalism.

Towards the end of Sapiens, Yuval Noah Harari casts his eye on our present-day world and starts to speculate on the future. This is the point when I almost gave myself an injury with the amount of eye-rolling I was doing. His ideas on technology, computers, and even science fiction are embarrassingly childish and incomplete. And the bad news is that his subsequent books—Home Deus and 21 Lessons For The 21st Century—are entirely speculations about humanity and technology. I won’t be touching those with all the ten foot barge poles in the world.

In short, although there is much to enjoy in Sapiens, particularly in the first few chapters, I can’t recommend it.

If you’re looking for a really good book on the fascinating history of our species, read A Brief History of Everyone Who Ever Lived by Adam Rutherford . That’s one I can recommend without reservation.

The Gęsiówka Story

While I was in Warsaw for a conference last week, I sought out a commerative plaque in a residential neighbourhood. The English translation reads:

On 5th August 1944 “Zośka” the scouts’ battalion of the “Radosław” unit Armia Krajowa captured the German concentration camp “Gęsiówka” and liberated 348 Jewish prisoners, citizens of various European countries, many of whom later fought and fell in the Warsaw Uprising.

I knew about the plaque—and the incredible events it commemorates—thanks to a piece of writing called The Gęsiówka Story by Edward Kossoy, a relative of mine.

My ancestral lineage is an unusual mix. I’ve got generations of Irish on my mother’s side, and generations of Eastern European jews on my father’s side.

Edward wasn’t closely related to me. He was my grandfather’s cousin. My father’s father (from whom I got my middle name, Ivan) was driving ambulances in London during the war. Meanwhile his cousin Edward in Poland was trying desperately to get his family out. Separated from his wife and daughter, he was arrested by the Russians in Ukraine and sentenced to hard labour in a gulag. He survived. His wife and child were did not. They were murdered by the nazis during Operation Harvest Festival.

Edward was a lawyer. He spent the rest of his life fighting for reparations for victims of the Holocaust. He represented tens of thousands of jews, Poles, and Roma. He lived in Tel Aviv, Munich, and finally Geneva. That was where he met the Polish war hero Wacław Micuta who first told him about what happened at Gęsiówka. What he heard sounded implausible, but when he found Gęsiówka survivors among his own clientelle, Edward was able to corrobarate Micuta’s story.

(Micuta, by the way, had much to discuss with Edward’s second wife Sonia. She fought in the Warsaw Ghetto uprising, escaping by being smuggled out in a suitcase.)

As well as being a lawyer, Edward was also an author. In 2004 he wrote The Gęsiówka Story for the journal Yad Vashem Studies. I came across it in PDF form while I was searching for more details of Edward’s life and legacy. I was completely astonished by what I read—if it were a Hollywood film, you would think it too far-fetched to be true.

I decided to transfer the story into a more durable format. I’ve marked it up, styled it, and published it here:


The subheading of The Gęsiówka Story is “A Little Known Page of Jewish Fighting History.” I certainly think it’s a piece of history that deserves to be more widely known. That’s why I’ve turned it into a web page.

When we talk about documents on the web, we usually use the word “document” as a noun. But working on The Gęsiówka Story, I came to think of the word “document” as a verb. And I think the web is well-suited to documenting the stories and experiences of our forebears.

Edward died six years ago, just one year shy of a hundred. I never got to meet him in person, which is something I very much regret. But by taking his words and working with them while trying my best to treat them with respect, I’ve come to feel a bit closer to this great man.

This was a little labour of love for me. I hope I did his words justice. And I hope you’ll read The Gęsiówka Story.

Famous first words

Audio I listened to in 2017

I huffduffed 290 pieces of audio in 2017. I’ve still got a bit of a backlog of items I haven’t listened to yet, but I thought I’d share some of my favourite items from the past year. Here are twelve pieces of audio, one for each month of 2017…

Donald Hoffman’s TED talk, Do we see reality as it really is?. TED talks are supposed to blow your mind, right? (22:15)

How to Become Batman on Invisibilia. Alix Spiegel and Lulu Miller challenge you to think of blindness as social construct. Hear ‘em out. (58:02)

Where to find what’s disappeared online, and a whole lot more: the Internet Archive on Public Radio International. I just love hearing Brewster Kahle’s enthusiasm and excitement. (42:43)

Every Tuesday At Nine on Irish Music Stories. I’ve been really enjoying Shannon Heaton’s podcast this year. This one digs into that certain something that happens at an Irish music session. (40:50)

Adam Buxton talks to Brian Eno (part two is here). A fun and interesting chat about Brian Eno’s life and work. (53:10 and 46:35)

Nick Cave and Warren Ellis on Kreative Kontrol. This was far more revealing than I expected: genuine and unpretentious. (57:07)

Paul Lloyd at Patterns Day. All the talks at Patterns Day were brilliant. Paul’s really stuck with me. (28:21)

James Gleick on Time Travel at The Long Now. There were so many great talks from The Long Now’s seminars on long-term thinking. Nicky Case and Jennifer Pahlka were standouts too. (1:20:31)

Long Distance on Reply All. It all starts with a simple phone call. (47:27)

The King of Tears on Revisionist History. Malcolm Gladwell’s style suits podcasting very well. I liked this episode about country songwriter Bobby Braddock. Related: Jon’s Troika episode on tearjerkers. (42:14)

Feet on the Ground, Eyes on the Stars: The True Story of a Real Rocket Man with G.A. “Jim” Ogle. This was easily my favourite podcast episode of 2017. It’s on the User Defenders podcast but it’s not about UX. Instead, host Jason Ogle interviews his father, a rocket scientist who worked on everything from Apollo to every space shuttle mission. His story is fascinating. (2:38:21)

R.E.M. on Song Exploder. Breaking down the song Try Not To Breathe from Automatic For The People. (16:15)

I’ve gone back and added the tag “2017roundup” to each of these items. So if you’d like to subscribe to a podcast of just these episodes, here are the links:

Origin story

In an excellent piece called The First Web Apps: 5 Apps That Shaped the Internet as We Know It, Matthew Guay wrote:

The world wide web wasn’t supposed to be this fun. Berners-Lee imagined the internet as a place to collaborate around text, somewhere to share research data and thesis papers.

In his somewhat confused talk at FFConf this year, James Kyle said:

The web was designed to share documents.

Douglas Crockford said

The web was not designed to do any of things it is doing. It was intended to be a simple—even primitive—document retrieval system.

Some rando on Hacker News declared:

Essentially every single aspect of the web is terrible. It was designed as a static document presentation system with hyperlinks.

It appears to be a universally accepted truth. The web was designed for sharing documents, and was never meant for the kind of applications we can build these days.

I don’t think that’s quite right. I think it’s fairer to say that the first use case for the web was document retrieval. And yes, that initial use case certainly influenced the first iteration of HTML. But right from the start, the vision for the web wasn’t constrained by what it was being asked to do at the time. (I mean, if you need an example of vision, Tim Berners-Lee called it the World Wide Web when it was just on one computer!)

The original people working on the web—Tim Berners-Lee, Robert Cailliau, Jean-Francois Groff, etc.—didn’t to try define the edges of what the web would be capable of. Quite the opposite. All of them really wanted a more interactive read-write web where documents could not only be read, but also edited and updated.

As for the idea of having a programming language in browsers (as well as a markup language), Tim Berners-Lee was all for it …as long as it could be truly ubiquitous.

To say that the web was made for sharing documents is like saying that the internet was made for email. It’s true in the sense that it was the most popular use case, but that never defined the limits of the system.

The secret sauce of the internet lies in its flexibility—it’s a deliberately dumb network that doesn’t care about the specifics of what runs on it. This lesson was then passed on to the web—another deliberately simple system designed to be agnostic to use cases.

It’s true that the web of today is very, very different to its initial incarnation. We got CSS; we got JavaScript; HTML has evolved; HTTP has evolved; URLs have …well, cool URIs don’t change, but you get the idea. The web is like the ship of Theseus—so much of it has been changed and added to over time. That doesn’t mean its initial design was flawed—just the opposite. It means that its initial design wasn’t unnecessarily rigid. The simplicity of the early web wasn’t a bug, it was a feature.

The web (like the internet upon which it runs) was designed to be flexible, and to adjust to future use-cases that couldn’t be predicted in advance. The best proof of this flexibility is the fact that we can and do now build rich interactive applications on the World Wide Web. If the web had truly been designed only for documents, that wouldn’t be possible.

An associative trail

Every now and then, I like to revisit Vannevar Bush’s classic article from the July 1945 edition of the Atlantic Monthly called As We May Think in which he describes a theoretical machine called the memex.

A memex is a device in which an individual stores all his books, records, and communications, and which is mechanized so that it may be consulted with exceeding speed and flexibility. It is an enlarged intimate supplement to his memory.

It consists of a desk, and while it can presumably be operated from a distance, it is primarily the piece of furniture at which he works. On the top are slanting translucent screens, on which material can be projected for convenient reading. There is a keyboard, and sets of buttons and levers. Otherwise it looks like an ordinary desk.

1945! Apart from its analogue rather than digital nature, it’s a remarkably prescient vision. In particular, there’s the idea of “associative trails”:

Wholly new forms of encyclopedias will appear, ready made with a mesh of associative trails running through them, ready to be dropped into the memex and there amplified. The lawyer has at his touch the associated opinions and decisions of his whole experience, and of the experience of friends and authorities.

Many decades later, Anne Washington ponders what a legal memex might look like:

My legal Memex builds a network of the people and laws available in the public records of politicians and organizations. The infrastructure for this vision relies on open data, free access to law, and instantaneously availability.

As John Sheridan from the UK’s National Archives points out, hypertext is the perfect medium for laws:

Despite the drafter’s best efforts to create a narrative structure that tells a story through the flow of provisions, legislation is intrinsically non-linear content. It positively lends itself to a hypertext based approach. The need for legislation to escape the confines of the printed form predates the all major innovators and innovations in hypertext, from Vannevar Bush’s vision in ” As We May Think“, to Ted Nelson’s coining of the term “hypertext”, through to and Berners-Lee’s breakthrough world wide web. I like to think that Nelson’s concept of transclusion was foreshadowed several decades earlier by the textual amendment (where one Act explicitly alters – inserts, omits or amends – the text of another Act, an approach introduced to UK legislation at the beginning of the 20th century).

That’s from a piece called Deeply Intertwingled Laws. The verb “to intertwingle” was another one of Ted Nelson’s neologisms.

There’s an associative trail from Vannevar Bush to Ted Nelson that takes some other interesting turns…

Picture a new American naval recruit in 1945, getting ready to ship out to the pacific to fight against the Japanese. Just as the ship as leaving the harbour, word comes through that the war is over. And so instead of fighting across the islands of the pacific, this young man finds himself in a hut on the Philippines, reading whatever is to hand. There’s a copy of The Atlantic Monthly, the one with an article called As We May Think. The sailor was Douglas Engelbart, and a few years later when he was deciding how he wanted to spend the rest of his life, that article led him to pursue the goal of augmenting human intellect. He gave the mother of all demos, featuring NLS, a working hypermedia system.

Later, thanks to Bill Atkinson, we’d get another system called Hypercard. It was advertised with the motto Freedom to Associate, in an advertising campaign that directly referenced Vannevar Bush.

And now I’m using the World Wide Web, a hypermedia system that takes in the whole planet, to create an associative trail. In this post, I’m linking (without asking anyone for permission) to six different sources, and in doing so, I’m creating a unique associative trail. And because this post has a URL (that won’t change), you are free to take it and make it part of your own associative trail on your digital memex.


Myself and Jessica were on our way over to Ireland for a few days to visit my mother. It’s a straightforward combination of three modes of transport: a car to Brighton train station; a train to Gatwick airport; a plane to Cork.

We got in the taxi to start the transport relay. “Going anywhere nice?” asked the taxi driver. “Ireland”, I said. He mentioned that he had recently come back from a trip to Crete. “Lovely place”, he said. “Great food.” That led to a discussion of travel destinations, food, and exchange rates. The usual taxi banter. We mentioned that we were in Iceland recently, where the exchange rate was eye-watering. “Iceland?”, he said, “Did you see the Northern Lights?” We hadn’t, but we mentioned some friends of ours who travelled to Sweden recently just to see the Aurorae. That led to a discussion of the weirdness of the midnight sun. “Yeah”, he said, “I was in the Barents Sea once and it was like broad daylight in the middle of the night.” We mentioned being in Alaska in Summer, and how odd the daylight at night was, but now my mind was preoccupied. As soon as there was a lull in the conversation I asked “So …what brought you to the Barents Sea?”

He paused. Then said, “You wouldn’t believe me if I told you.”

Then he told us.

“We were on a secret mission. It was the ’80s, the Cold War. The Russians had a new submarine, the Typhoon. Massive, it was. Bigger than anything the Americans had. We were there with the Americans. They had a new camera that could see through smoke and cloud. The Russians wouldn’t know we were filming them. I was on a support ship. But one time, at four in the morning, the Russians shot at us—warning shots across the bow. I remember waking up and it was still so light, and there were this explosions of water right by the ship.”

“Wow!” was all I could say.

“It was so secret, that mission”, he said, “that if you didn’t go on it, you’d have to spend the duration in prison.”

By this time we had reached the station. “Do you believe me?” he asked us. “Yes”, we said. We paid him, and thanked him. Then I added, “And thanks for the story.”

Empire State

I’m in New York. Again. This time it’s for Google’s AMP Conf, where I’ll be giving ‘em a piece of my mind on a panel.

The conference starts tomorrow so I’ve had a day or two to acclimatise and explore. Seeing as Google are footing the bill for travel and accommodation, I’m staying at a rather nice hotel close to the conference venue in Tribeca. There’s live jazz in the lounge most evenings, a cinema downstairs, and should I request it, I can even have a goldfish in my room.

Today I realised that my hotel sits in the apex of a triangle of interesting buildings: carrier hotels.

32 Avenue Of The Americas.Telephone wires and radio unite to make neighbors of nations

Looming above my hotel is 32 Avenue of the Americas. On the outside the building looks like your classic Gozer the Gozerian style of New York building. Inside, the lobby features a mosaic on the ceiling, and another on the wall extolling the connective power of radio and telephone.

The same architects also designed 60 Hudson Street, which has a similar Art Deco feel to it. Inside, there’s a cavernous hallway running through the ground floor but I can’t show you a picture of it. A security guard told me I couldn’t take any photos inside …which is a little strange seeing as it’s splashed across the website of the building.

60 Hudson.HEADQUARTERS The Western Union Telegraph Co. and telegraph capitol of the world 1930-1973

I walked around the outside of 60 Hudson, taking more pictures. Another security guard asked me what I was doing. I told her I was interested in the history of the building, which is true; it was the headquarters of Western Union. For much of the twentieth century, it was a world hub of telegraphic communication, in much the same way that a beach hut in Porthcurno was the nexus of the nineteenth century.

For a 21st century hub, there’s the third and final corner of the triangle at 33 Thomas Street. It’s a breathtaking building. It looks like a spaceship from a Chris Foss painting. It was probably designed more like a spacecraft than a traditional building—it’s primary purpose was to withstand an atomic blast. Gone are niceties like windows. Instead there’s an impenetrable monolith that looks like something straight out of a dystopian sci-fi film.

33 Thomas Street.33 Thomas Street, New York

Brutalist on the outside, its interior is host to even more brutal acts of invasive surveillance. The Snowden papers revealed this AT&T building to be a centrepiece of the Titanpointe programme:

They called it Project X. It was an unusually audacious, highly sensitive assignment: to build a massive skyscraper, capable of withstanding an atomic blast, in the middle of New York City. It would have no windows, 29 floors with three basement levels, and enough food to last 1,500 people two weeks in the event of a catastrophe.

But the building’s primary purpose would not be to protect humans from toxic radiation amid nuclear war. Rather, the fortified skyscraper would safeguard powerful computers, cables, and switchboards. It would house one of the most important telecommunications hubs in the United States…

Looking at the building, it requires very little imagination to picture it as the lair of villainous activity. Laura Poitras’s short film Project X basically consists of a voiceover of someone reading an NSA manual, some ominous background music, and shots of 33 Thomas Street looming in its oh-so-loomy way.

A top-secret handbook takes viewers on an undercover journey to Titanpointe, the site of a hidden partnership. Narrated by Rami Malek and Michelle Williams, and based on classified NSA documents, Project X reveals the inner workings of a windowless skyscraper in downtown Manhattan.

Teaching in Porto, day two

The second day in this week-long masterclass was focused on CSS. But before we could get stuck into that, there were some diversions and tangents brought on by left-over questions from day one.

This was not a problem. Far from it! The questions were really good. Like, how does a web server know that someone has permission to carry out actions via a POST request? What a perfect opportunity to talk about state! Cue a little history lesson on the web’s beginning as a deliberately stateless medium, followed by the introduction of cookies …for good and ill.

We also had a digression about performance, file sizes, and loading times—something I’m always more than happy to discuss. But by mid-morning, we were back on track and ready to tackle CSS.

As with the first day, I wanted to take a “long zoom” look at design and the web. So instead of diving straight into stylesheets, we first looked at the history of visual design: cave paintings, hieroglyphs, illuminated manuscripts, the printing press, the Swiss school …all of them examples of media where the designer knows where the “edges” of the canvas lie. Not so with the web.

So to tackle visual design on the web, I suggested separating layout from all the other aspects of visual design: colour, typography, contrast, negative space, and so on.

At this point we were ready to start thinking in CSS. I started by pointing out that all CSS boils down to one pattern:

selector {
  property: value;

The trick, then, is to convert what you want into that pattern. So “I want the body of the page to be off-white with dark grey text” in English is translated into the CSS:

body {
  background-color: rgb(225,225,255);
  color: rgb(51,51,51);

…and so one for type, contrast, hierarchy, and more.

We started applying styles to the content we had collectively marked up with post-it notes on day one. Then the students split into groups of two to create an HTML document each. Tomorrow they’ll be styling that document.

There were two important links that come up over the course of day two:

  1. A Dao Of Web Design by John Allsopp, and
  2. The CSS Zen Garden.

If all goes according to plan, we’ll be tackling the third layer of the web technology stack tomorrow: JavaScript.

Teaching in Porto, day one

Today was the first day of the week long “masterclass” I’m leading here at The New Digital School in Porto.

When I was putting together my stab-in-the-dark attempt to provide an outline for the week, I labelled day one as “How the web works” and gave this synopsis:

The internet and the web; how browsers work; a history of visual design on the web; the evolution of HTML and CSS.

There ended up being less about the history of visual design and CSS (we’ll cover that tomorrow) and more about the infrastructure that the web sits upon. Before diving into the way the web works, I thought it would be good to talk about how the internet works, which led me back to the history of communication networks in general. So the day started from cave drawings and smoke signals, leading to trade networks, then the postal system, before getting to the telegraph, and then telephone networks, the ARPANET, and eventually the internet. By lunch time we had just arrived at the birth of the World Wide Web at CERN.

It wasn’t all talk though. To demonstrate a hub-and-spoke network architecture I had everyone write down someone else’s name on a post-it note, then stand in a circle around me, and pass me (the hub) those messages to relay to their intended receiver. Later we repeated this exercise but with a packet-switching model: everyone could pass a note to their left or to their right. The hub-and-spoke system took almost a minute to relay all six messages; the packet-switching version took less than 10 seconds.

Over the course of the day, three different laws came up that were relevant to the history of the internet and the web:

Metcalfe’s Law
The value of a network is proportional to the square of the number of users.
Postel’s Law
Be conservative in what you send, be liberal in what you accept.
Sturgeon’s Law
Ninety percent of everything is crap.

There were also references to the giants of hypertext: Ted Nelson, Vannevar Bush, and Douglas Engelbart—for a while, I had the mother of all demos playing silently in the background.

After a most-excellent lunch in a nearby local restaurant (where I can highly recommend the tripe), we started on the building blocks of the web: HTTP, URLs, and HTML. I pulled up the first ever web page so that we could examine its markup and dive into the wonder of the A element. That led us to the first version of HTML which gave us enough vocabulary to start marking up documents: p, h1-h6, ol, ul, li, and a few others. We went around the room looking at posters and other documents pinned to the wall, and starting marking them up by slapping on post-it notes with opening and closing tags on them.

At this point we had covered the anatomy of an HTML element (opening tags, closing tags, attribute names and attribute values) as well as some of the history of HTML’s expanding vocabulary, including elements added in HTML5 like section, article, and nav. But so far everything was to do with marking up static content in a document. Stepping back a bit, we returned to HTTP, and talked about difference between GET and POST requests. That led in to ways of sending data to a server, which led to form fields and the many types of inputs at our disposal: text, password, radio, checkbox, email, url, tel, datetime, color, range, and more.

With that, the day drew to a close. I feel pretty good about what we covered. There was a lot of groundwork, and plenty of history, but also plenty of practical information about how browsers interpret HTML.

With the structural building blocks of the web in place, tomorrow is going to focus more on the design side of things.

Going rogue

As soon as tickets were available for the Brighton premiere of Rogue One, I grabbed some—two front-row seats for one minute past midnight on December 15th. No problem. That was the night after the Clearleft end-of-year party on December 14th.

Then I realised how dates work. One minute past midnight on December 15th is the same night as December 14th. I had double-booked myself.

It’s a nice dilemma to have; party or Star Wars? I decided to absolve myself of the decision by buying additional tickets for an evening showing on December 15th. That way, I wouldn’t feel like I had to run out of the Clearleft party before midnight, like some geek Cinderella.

In the end though, I did end up running out of the Clearleft party. I had danced and quaffed my fill, things were starting to get messy, and frankly, I was itching to immerse myself in the newest Star Wars film ever since Graham strapped a VR headset on me earlier in the day and let me fly a virtual X-wing.

Getting in the mood for Rogue One with the Star Wars Battlefront X-Wing VR mission—invigorating! (and only slightly queasy-making)

So, somewhat tired and slightly inebriated, I strapped in for the midnight screening of Rogue One: A Star Wars Story.

I thought it was okay. Some of the fan service scenes really stuck out, and not in a good way. On the whole, I just wasn’t that gripped by the story. Ah, well.

Still, the next evening, I had those extra tickets I had bought as psychological insurance. “Why not?” I thought, and popped along to see it again.

This time, I loved it. It wasn’t just me either. Jessica was equally indifferent the first time ‘round, and she also enjoyed it way more the second time.

I can’t recall having such a dramatic swing in my appraisal of a film from one viewing to the next. I’m not quite sure why it didn’t resonate the first time. Maybe I was just too tired. Maybe I was overthinking it too much, unable to let myself get caught up in the story because I was over-analysing it as a new Star Wars film. Anyway, I’m glad that I like it now.

Much has been made of its similarity to classic World War Two films, which I thought worked really well. But the aspect of the film that I found most thought-provoking was the story of Galen Erso. It’s the classic tale of an apparently good person reluctantly working in service to evil ends.

This reminded me of Mother Night, perhaps my favourite Kurt Vonnegut book (although, let’s face it, many of his books are interchangeable—you could put one down halfway through, and pick another one up, and just keep reading). Mother Night gives the backstory of Howard W. Campbell, who appears as a character in Slaughterhouse Five. In the introduction, Vonnegut states that it’s the one story of his with a moral:

We are what we pretend to be, so we must be careful about what we pretend to be.

If Galen Erso is pretending to work for the Empire, is there any difference to actually working for the Empire? In this case, there’s a get-out clause for this moral dilemma: by sabotaging the work (albeit very, very subtly) Galen’s soul appears to be absolved of sin. That’s the conclusion of the excellent post on the Sci-fi Policy blog, Rogue One: an ‘Engineering Ethics’ Story:

What Galen Erso does is not simply watch a system be built and then whistleblow; he actively shaped the design from its earliest stages considering its ultimate societal impacts. These early design decisions are proactive rather than reactive, which is part of the broader engineering ethics lesson of Rogue One.

I know I’m Godwinning myself with the WWII comparisons, but there are some obvious historical precedents for Erso’s dilemma. The New York Review of Books has an in-depth look at Werner Heisenberg and his “did he/didn’t he?” legacy with Germany’s stalled atom bomb project. One generous reading of his actions is that he kept the project going in order to keep scientists from being sent to the front, but made sure that the project was never ambitious enough to actually achieve destructive ends:

What the letters reveal are glimpses of Heisenberg’s inner life, like the depth of his relief after the meeting with Speer, reassured that things could safely tick along as they were; his deep unhappiness over his failure to explain to Bohr how the German scientists were trying to keep young physicists out of the army while still limiting uranium research work to a reactor, while not pursuing a fission bomb; his care in deciding who among friends and acquaintances could be trusted.

Speaking of Albert Speer, are his hands are clean or dirty? And in the case of either answer, is it because of moral judgement or sheer ignorance? The New Atlantis dives deep into this question in Roger Forsgren’s article The Architecture of Evil:

Speer indeed asserted that his real crime was ambition — that he did what almost any other architect would have done in his place. He also admitted some responsibility, noting, for example, that he had opposed the use of forced labor only when it seemed tactically unsound, and that “it added to my culpability that I had raised no humane and ethical considerations in these cases.” His contrition helped to distance himself from the crude and unrepentant Nazis standing trial with him, and this along with his contrasting personal charm permitted him to be known as the “good Nazi” in the Western press. While many other Nazi officials were hanged for their crimes, the court favorably viewed Speer’s initiative to prevent Hitler’s scorched-earth policy and sentenced him to twenty years’ imprisonment.

I wish that these kinds of questions only applied to the past, but they are all-too relevant today.

Software engineers in the United States are signing a pledge not to participate in the building of a Muslim registry:

We refuse to participate in the creation of databases of identifying information for the United States government to target individuals based on race, religion, or national origin.

That’s all well and good, but it might be that a dedicated registry won’t be necessary if those same engineers are happily contributing their talents to organisations whose business models are based on the ability to track and target people.

But now we’re into slippery slopes and glass houses. One person might draw the line at creating a Muslim registry. Someone else might draw the line at including any kind of invasive tracking script on a website. Someone else again might decide that the line is crossed by including Google Analytics. It’s moral relativism all the way down. But that doesn’t mean we shouldn’t draw lines. Of course it’s hard to live in an ideal state of ethical purity—from the clothes we wear to the food we eat to the electricity we use—but a muddy battleground is still capable of having a line drawn through it.

The question facing the fictional characters Galen Erso and Howard W. Campbell (and the historical figures of Werner Heisenberg and Albert Speer) is this: can I accomplish less evil by working within a morally repugnant system than being outside of it? I’m sure it’s the same question that talented designers ask themselves before taking a job at Facebook.

At one point in Rogue One, Galen Erso explicitly invokes the justification that they’d find someone else to do this work anyway. It sounds a lot like Tim Cook’s memo to Apple staff justifying his presence at a roundtable gathering that legitimised the election of a misogynist bigot to the highest office in the land. I’m sure that Tim Cook, Elon Musk, Jeff Bezos, and Sheryl Sandberg all think they are playing the part of Galen Erso but I wonder if they’ll soon find themselves indistinguishable from Orson Krennic.

We must love one another or die

Defenceless under the night
Our world in stupor lies;
Yet, dotted everywhere,
Ironic points of light
Flash out wherever the Just
Exchange their messages:
May I, composed like them
Of Eros and of dust,
Beleaguered by the same
Negation and despair,
Show an affirming flame.

W.H. Auden


Tom wrote a post on Ev’s blog a while back called JavaScript Frameworks: Distribution Channels for Good Ideas (I’ve been hoping he’d publish it on his own site so I’d have a more permanent URL to point to, but so far, no joy). It’s well worth a read.

I don’t really have much of an opinion on his central point that browser makers should work more closely with framework makers. I’m not so sure I agree with the central premise that frameworks are going to be around for the long haul. I think good frameworks—like jQuery—should aim to make themselves redundant.

But anyway, along the way, Tom makes this observation:

Google has an institutional tendency to go it alone.

JavaScript not good enough? Let’s create Dart to replace it. HTML not good enough? Let’s create AMP to replace it. I’m just waiting for them to announce Google Style Sheets.

I don’t really mind these inventions. We’re not forced to adopt them, and generally, we don’t. Tom again:

They poured enormous time and money into Dart, even building an entire IDE, without much to show for it. Contrast Dart’s adoption with the adoption of TypeScript and Flow, which layer improvements on top of JavaScript instead of trying to replace it.

See, that’s a really, really good point. It’s so much easier to get people to adjust their behaviour than to change it completely.

Sass is a really good example of this. You can take any .css file, save it as a .scss file, and now you’re using Sass. Then you can start using features (or not) as needed. Very smart.

Incidentally, I’m very curious to know how many people use the scss syntax (which is the same as CSS) compared to how many people use the sass indented syntax (the one with significant whitespace). In his brilliant Sass for Web Designers book, I don’t think Dan even mentioned the indented syntax.

Or compare the adoption of Sass to the adoption of HAML. Now, admittedly, the disparity there might be because Sass adds new features, whereas HAML is a purely stylistic choice. But I think the more fundamental difference is that Sass—with its scss syntax—only requires you to slightly adjust your behaviour, whereas something like HAML requires you to go all in right from the start.

This is something that has been on my mind a lately while I’ve been preparing my new talk on evaluating technology (the talk went down very well at An Event Apart San Francisco, by the way—that’s a relief). In the talk, I made a reference to one of Grace Hopper’s famous quotes:

Humans are allergic to change.

Now, Grace Hopper subsequently says:

I try to fight that.

I contrast that with the approach that Tim Berners-Lee and Robert Cailliau took with their World Wide Web project. The individual pieces were built on what people were already familiar with. URLs use slashes so they’d be feel similar to UNIX file paths. And the first fledging version of HTML took its vocabulary almost wholesale from a version of SGML already in use at CERN. In fact, you could pretty much take an existing CERN SGML file and open it as an HTML file in a web browser.

Oh, and that browser would ignore any tags it didn’t understand—behaviour that, in my opinion, would prove crucial to the growth and success of HTML. Because of its familiarity, its simplicity, and its forgiving error handling, HTML turned to be more successful than Tim Berners-Lee expected, as he wrote in his book Weaving The Web:

I expected HTML to be the basic waft and weft of the Web but documents of all types: video, computer aided design, sound, animation and executable programs to be the colored threads that would contain much of the content. It would turn out that HTML would become amazingly popular for the content as well.

HTML and SGML; Sass and CSS; TypeScript and JavaScript. The new technology builds on top of the existing technology instead of wiping the slate clean and starting from scratch.

Humans are allergic to change. And that’s okay.

The Rational Optimist

As part of my ongoing obsession with figuring out how we evaluate technology, I finally got around to reading Matt Ridley’s The Rational Optimist. It was an exasperating read.

On the one hand, it’s a history of the progress of human civilisation. Like Steven Pinker’s The Better Angels Of Our Nature, it piles on the data demonstrating the upward trend in peace, wealth, and health. I know that’s counterintuitive, and it seems to fly in the face of what we read in the news every day. Mind you, The New York Times took some time out recently to acknowledge the trend.

Ridley’s thesis—and it’s a compelling one—is that cooperation and trade are the drivers of progress. As I read through his historical accounts of the benefits of open borders and the cautionary tales of small-minded insular empires that collapsed, I remember thinking, “Boy, he must be pretty upset about Brexit—his own country choosing to turn its back on trade agreements with its neighbours so that it could became a small, petty island chasing the phantom of self-sufficiency”. (Self-sufficiency, or subsistence living, as Ridley rightly argues throughout the book, correlates directly with poverty.)

But throughout these accounts, there are constant needling asides pointing to the perceived enemies of trade and progress: bureaucrats and governments, with their pesky taxes and rule of law. As the accounts enter the twentieth century, the gloves come off completely revealing a pair of dyed-in-the-wool libertarian fists that Ridley uses to pummel any nuance or balance. “Ah,” I thought, “if he cares more about the perceived evils of regulation than the proven benefits of trade, maybe he might actually think Brexit is a good idea after all.”

It was an interesting moment. Given the conflicting arguments in his book, I could imagine him equally well being an impassioned remainer as a vocal leaver. I decided to collapse this probability wave with a quick Google search, and sure enough …he’s strongly in favour of Brexit.

In theory, an author’s political views shouldn’t make any difference to a book about technology and progress. In practice, they barge into the narrative like boorish gatecrashers threatening to derail it entirely. The irony is that while Ridley is trying to make the case for rational optimism, his own personal political feelings are interspersed like a dusting of irrationality, undoing his own well-researched case.

It’s not just the argument that suffers. Those are the moments when the writing starts to get frothy, if not downright unhinged. There were a number of confusing and ugly sentences that pulled me out of the narrative and made me wonder where the editor was that day.

The last time I remember reading passages of such poor writing in a non-fiction book was Nassim Nicholas Taleb’s The Black Swan. In the foreword, Taleb provides a textbook example of the Dunning-Kruger effect by proudly boasting that he does not need an editor.

But there was another reason why I thought of The Black Swan while reading The Rational Optimist.

While Ridley’s anti-government feelings might have damaged his claim to rationality, surely his optimism is unassailable? Take, for example, his conclusions on climate change. He doesn’t (quite) deny that climate change is real, but argues persuasively that it won’t be so bad. After all, just look at the history of false pessimism that litters the twentieth century: acid rain, overpopulation, the Y2K bug. Those turned out okay, therefore climate change will be the same.

It’s here that Ridley succumbs to the trap that Taleb wrote about in his book: using past events to make predictions about inherently unpredictable future events. Taleb was talking about economics—warning of the pitfalls of treating economic data as though it followed a bell-curve curve, when it fact it’s a power-law distribution.

Fine. That’s simply a logical fallacy, easily overlooked. But where Ridley really lets himself down is in the subsequent defence of fossil fuels. Or rather, in his attack on other sources of energy.

When recounting the mistakes of the naysayers of old, he points out that their fundamental mistake is to assume stasis. Hence their dire predictions of war, poverty, and famine. Ehrlich’s overpopulation scare, for example, didn’t account for the world-changing work of Borlaug’s green revolution (and Ridley rightly singles out Norman Borlaug for praise—possibly the single most important human being in history).

Yet when it comes to alternative sources of energy, they are treated as though they are set in stone, incapable of change. Wind and solar power are dismissed as too costly and inefficient. The Rational Optimist was written in 2008. Eight years ago, solar energy must have indeed looked like a costly investment. But things have changed in the meantime.

As Matt Ridley himself writes:

It is a common trick to forecast the future on the assumption of no technological change, and find it dire. This is not wrong. The future would indeed be dire if invention and discovery ceased.

And yet he fails to apply this thinking when comparing energy sources. If anything, his defence of fossil fuels feels grounded in a sense of resigned acceptance; a sense of …pessimism.

Matt Ridley rejects any hope of innovation from new ideas in the arena of energy production. I hope that he might take his own words to heart:

By far the most dangerous, and indeed unsustainable thing the human race could do to itself would be to turn off the innovation tap. Not inventing, and not adopting new ideas, can itself be both dangerous and immoral.