Journal tags: london

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Alt writing

I made the website for this year’s UX London by hand.

Well, that’s not entirely true. There’s exactly one build tool involved. I’m using Sergey to include global elements—the header and footer—something that’s still not possible in HTML.

So it’s minium viable static site generation rather than actual static files. It’s still very hands-on though and I enjoy that a lot; editing HTML and CSS directly without intermediary tools.

When I update the site, it’s usually to add a new speaker to the line-up (well, not any more now that the line up is complete). That involves marking up their bio and talk description. I also create a couple of different sized versions of their headshot to use with srcset. And of course I write an alt attribute to accompany that image.

By the way, Jake has an excellent article on writing alt text that uses the specific example of a conference site. It raises some very thought-provoking questions.

I enjoy writing alt text. I recently described how I updated my posting interface here on my own site to put a textarea for alt text front and centre for my notes with photos. Since then I’ve been enjoying the creative challenge of writing useful—but also evocative—alt text.

Some recent examples:

But when I was writing the alt text for the headshots on the UX London site, I started to feel a little disheartened. The more speakers were added to the line-up, the more I felt like I was repeating myself with the alt text. After a while they all seemed to be some variation on “This person looking at the camera, smiling” with maybe some detail on their hair or clothing.

  • Videha Sharma
    The beaming bearded face of Videha standing in front of the beautiful landscape of a riverbank.
  • Candi Williams
    Candi working on her laptop, looking at the camera with a smile.
  • Emma Parnell
    Emma smiling against a yellow background. She’s wearing glasses and has long straight hair.
  • John Bevan
    A monochrome portrait of John with a wry smile on his face, wearing a black turtleneck in the clichéd design tradition.
  • Laura Yarrow
    Laura smiling, wearing a chartreuse coloured top.
  • Adekunle Oduye
    A profile shot of Adekunle wearing a jacket and baseball cap standing outside.

The more speakers were added to the line-up, the harder I found it not to repeat myself. I wondered if this was all going to sound very same-y to anyone hearing them read aloud.

But then I realised, “Wait …these are kind of same-y images.”

By the very nature of the images—headshots of speakers—there wasn’t ever going to be that much visual variation. The experience of a sighted person looking at a page full of speakers is that after a while the images kind of blend together. So if the alt text also starts to sound a bit repetitive after a while, maybe that’s not such a bad thing. A screen reader user would be getting an equivalent experience.

That doesn’t mean it’s okay to have the same alt text for each image—they are all still different. But after I had that realisation I stopped being too hard on myself if I couldn’t come up with a completely new and original way to write the alt text.

And, I remind myself, writing alt text is like any other kind of writing. The more you do it, the better you get.

The complete line-up for UX London

The line-up for UX London is now complete!

Two thematically-linked talks have been added to day one. Emma Parnell will be talking about the work she did with NHS Digital on the booking service for Covid-19 vaccinations. Videha Sharma—an NHS surgeon!—will be talking about co-designing and prototyping in healthcare.

There’s a bunch of new additions to day three. Amir Ansari will be talking about design systems in an enterprise setting and there’ll be two different workshops on design systems from John Bevan and Julia Belling.

But don’t worry; if design systems aren’t your jam, you’ve got options. Also on day three, Alastair Somerville will be getting tactile in his workshop on sensory UX. And Trenton Moss will be sharing his mind-control tricks in his workshop, “How to sell in your work to anyone.”

You can peruse the full schedule at your leisure. But don’t wait too long before getting your tickets. Standard pricing ends in ten days on Friday, June 3rd.

And don’t forget, you get quite a discount when you buy five or more tickets at a time so bring the whole team. UX London should be your off-site.

UX London should be your off-site

Check out the line up for this year’s UX London. I know I’m biased, but damn! That’s objectively an excellent roster of smart, interesting people.

When I was first putting that page together I had the name of each speaker followed by their job title and company. But when I stopped and thought about it—not to be too blunt—I realised “who cares?”. What matters is what they’ll be talking about.

And, wow, what they’ll be talking about sounds great! Designing for your international audiences, designing with the autistic community, how to win stakeholders and influence processes, the importance of clear writing in product development, designing good services, design systems for humans, and more. Not to mention workshops like designing your own research methods for a very diverse audience, writing for people who hate writing, and harnessing design systems.

You can peruse the schedule—which is almost complete now—to get a feel for how each day will flow.

But I’m not just excited about this year’s UX London because of the great talks and workshops. I’m also really, really excited at the prospect of gathering together—in person!—over the course of three days with my peers. That means meeting new and interesting people, but frankly, it’s going to be just as wonderful to hang out with my co-workers.

Clearleft has been a remote-only company for the past two years. We’ve still got our studio and people can go there if they like (but no pressure). It’s all gone better than I thought it would given how much of an in-person culture we had before the pandemic hit. But it does mean that it’s rare for us all to be together in the same place (if you don’t count Zoom as a place).

UX London is going to be like our off-site. Everyone from Clearleft is going to be there, regardless of whether “UX” or “design” appears in their job title. I know that the talks will resonate regardless. When I was putting the line-up together I made sure that all the talks would have general appeal, regardless of whether you were a researcher, a content designer, a product designer, a product manager, or anything else.

I’m guessing that the last two years have been, shall we say, interesting at your workplace too. And even if you’ve also been adapting well to remote work, I think you’ll agree that the value of having off-site gatherings has increased tenfold.

So do what we’re doing. Make UX London your off-site gathering. It’ll be a terrific three-day gathering in the sunshine in London from Tuesday, June 28th to Thursday, June 30th at the bright and airy Tobacco Dock.

If you need to convince your boss, I’ve supplied a list of reasons to attend. But you should get your tickets soon—standard pricing ends in just over two weeks on Friday, June 3rd. After that there’ll only be last-chance tickets available.

Even more UX London speaker updates

I’ve added five more faces to the UX London line-up.

Irina Rusakova will be giving a talk on day one, the day that focuses on research. Her talk on designing with the autistic community is one I’m really looking forward to.

Also on day one, my friend and former Clearleftie Cennydd Bowles will be giving a workshop called “What could go wrong?” He literally wrote the book on ethical design.

Day two is all about creation. My co-worker Chris How will be speaking. “Nepotism!” you cry! But no, Chris is speaking because I had the chance to his talk—called “Unexpectedly obvious”—and I thought “that’s perfect for UX London!”:

Let him take you on a journey through time and across the globe sharing stories of designs that solve problems in elegant if unusual ways.

Also on day two, you’ve got two additional workshops. Lou Downe will be running a workshop on designing good services, and Giles Turnbull will be running a workshop called “Writing for people who hate writing.”

I love that title! Usually when I contact speakers I don’t necessarily have a specific talk or workshop in mind, but I knew that I wanted that particular workshop from Giles.

When I wrote to Giles to ask come and speak, I began by telling how much I enjoy his blog—I’m a long-time suscriber to his RSS feed. He responded and said that he also reads my blog—we’re blog buddies! (That’s a terrible term but there should be a word for people who “know” each other only through reading each other’s websites.)

Anyway, that’s another little treasure trove of speakers added to the UX London roster:

That’s nineteen speakers already and we’re not done yet—expect further speaker announcements soon. But don’t wait on those announcements before getting your ticket. Get yours now!

More UX London speaker updates

It wasn’t that long ago that I told you about some of the speakers that have been added to the line-up for UX London in June: Steph Troeth, Heldiney Pereira, Lauren Pope, Laura Yarrow, and Inayaili León. Well, now I’ve got another five speakers to tell you about!

Aleks Melnikova will be giving a workshop on day one, June 28th—that’s the day with a focus on research.

Stephanie Marsh—who literally wrote the book on user research—will also be giving a workshop that day.

Before those workshops though, you’ll get to hear a talk from the one and only Kat Zhou, the creator of Design Ethically. By the way, you can hear Kat talking about deceptive design in a BBC radio documentary.

Day two has a focus on content design so who better to deliver a workshop than Sarah Winters, author of the Content Design book.

Finally, on day three—with its focus on design systems—I’m thrilled to announce that Adekunle Oduye will be giving a talk. He too is an author. He co-wrote the Design Engineering Handbook. I also had the pleasure of talking to Adekunle for an episode of the Clearleft podcast on design engineering.

So that’s another five excellent speakers added to the line-up:

That’s a total of fifteen speakers so far with more on the way. And I’ll be updating the site with more in-depth descriptions of the talks and workshops soon.

If you haven’t yet got your ticket for UX London, grab one now. You can buy tickets for individual days, or to get the full experience and the most value, get a ticket for all three days.

Upcoming events

I see that Russell is planning to bring back Interesting this year. This makes me happy. Just seeing the return of in-person gatherings—run safely—is giving me life.

I don’t think I’m alone in this. I think that lots of people are yearning for some in-person contact after two years of online events. The good news is that there are some excellent in-person web conferences on the horizon.

Beyond Tellerrand is back in Düsseldorf on May 2nd and 3rd. Marc ran some of the best online events during lockdown with his Stay Curious cafés, but there’s nothing beats the atmosphere of Beyond Tellerrand on its home turf.

If you can’t make it Düsseldorf—I probably can’t because I’m getting my passport renewed right now—there’s All Day Hey in Leeds on May 5th. Harry has put a terrific line-up together for this one-day, very affordable event.

June is shaping up to be a good month for events too. First of all, there’s CSS Day in Amsterdam on June 9th and 10th. I really, really like this event. I’m not just saying that because I’m speaking at this year’s CSS Day. I just love the way that the conference treats CSS with respect. If you self-identigy as a CSS person, then this is the opportunity to be with your people.

But again, if you can’t make it Amsterdam, never fear. The Pixel Pioneers conference returns to Bristol on June 10th. Another one-day event in the UK with a great line-up.

Finally, there’s the big one at the end of June. UX London runs from June 28th to June 30th:

Bringing the UX community back together

Yes, I’m biased because I’m curating the line-up but this is shaping up to be unmissable! It’s going to be so good to gather with our peers and get our brains filled by the finest of design minds.

UX London speaker updates

If you’ve signed up to the UX London newsletter then this won’t be news to you, but more speakers have been added to the line-up.

Steph Troeth will be giving a workshop on day one. That’s the day with a strong focus on research, and when it comes to design research, Steph is unbeatable. You can hear some of her words of wisdom in an episode of the Clearleft podcast all about design research.

Heldiney Pereira will be speaking on day two. That’s the day with a focus on content design. Heldiney previously spoke at our Content By Design event and it was terrific—his perspective on content design as a product designer is invaluable.

Lauren Pope will also be on day two. She’ll be giving a workshop. She recently launched a really useful content audit toolkit and she’ll be bringing that expertise to her UX London workshop.

Day three is going to have a focus on design systems (and associated disciplines like design engineering and design ops). Both Laura Yarrow and Inayaili León will be giving talks on that day. You can expect some exciting war stories from the design system trenches of HM Land Registry and GitHub.

I’ve got some more speakers confirmed but I’m going to be a tease and make you wait a little longer for those names. But check out the line-up so far! This going to be such an excellent event (I know I’m biased, but really, look at that line-up!).

June 28th to 30th. Tobacco Dock, London. Get your ticket if you haven’t already.

Curating UX London 2022

The first speakers are live on the UX London 2022 site! There are only five people announced for now—just enough to give you a flavour of what to expect. There will be many, many more.

Putting together the line-up of a three-day event is quite challenging, but kind of fun too. On the one hand, each day should be able to stand alone. After all, there are one-day tickets available. On the other hand, it should feel like one cohesive conference, not three separate events.

I’ve decided to structure the three days to somewhat mimic the design process…

The first day is all about planning and preparation. This is like the first diamond in the double-diamond process: building the right thing. That means plenty of emphasis on research.

The second day is about creation and execution. It’s like that second diamond: building the thing right. This could cover potentially everything but this year the focus will be on content design.

The third day is like the third diamond in the double dia— no, wait. The third day is about growing, scaling, and maintaining design. That means there’ll be quite an emphasis on topics like design systems and design engineering, maybe design ops.

But none of the days will be exclusively about a single topic. There are evergreen topics that apply throughout the process: product design, design ethics, inclusive design.

It’s a lot to juggle! But I’m managing to overcome choice paralysis and assemble a very exciting line-up indeed. Trust me—you won’t want to miss this!

Early bird tickets are available until February 28th. That’s just a few days away. I recommend getting your tickets now—you won’t regret it!

Quite a few people are bringing their entire teams, which is perfect. UX London can be both an educational experience and a team-bonding exercise. Let’s face it, it’s been too long since any of us have had a good off-site.

If you’re one of those lucky people who’s coming along (or if you’re planning to), I’m curious: given the themes mentioned above, are there specific topics that you’d hope to see covered? Drop me a line and let me know.

Also, if you read the description of the event and think “Oh, I know the perfect speaker!” then I’d love to hear from you. Maybe that speaker is you. (Although, cards on the table; if you look like me—another middle-age white man—I may take some convincing.)

Right. Time to get back to my crazy wall of conference curation.

Announcing UX London 2022

For the past two years, all of Clearleft’s events have been online. Like everyone else running conferences, we had to pivot in the face of The Situation.

In hindsight, it’s remarkable how well those online events went. This was new territory for everyone—speakers, attendees, and organisers.

UX Fest was a real highlight. I had the pleasure of hosting the event, giving it my Woganesque best. It was hard work, but it paid off.

Still, it’s not quite the same as gathering together with your peers in one place for a shared collective experience. I’ve really been missing in-person events (and from what I’ve seen in people’s end-of-year blog posts, I’m not alone).

That’s why I’m absolutely thrilled that UX London is back in 2022! Save the dates; June 28th to 30th. We’ve got a new venue too: the supremely cool Tobacco Dock.

This is going to be a summertime festival of design. It’ll be thought-provoking, practical, fun, and above all, safe.

It feels kind of weird to be planning an in-person event now, when we’re just emerging from The Omicron Variant, but putting on UX London 2022 isn’t just an act of optimism. It’s a calculated move. While nothing is certain, late June 2022 should be the perfect time to safely gather the UX community again.

It’s a particularly exciting event for me. Not only will I be hosting it, this time I’m also curating the line-up.

I’ve curated conference line-ups before: dConstruct, Responsive Day Out, and Patterns Day. But those were all one-day events. UX London is three times as big!

It’s a lot of pressure, but I’m already extremely excited about the line-up. If my plan comes together, this is going to be an unmissable collection of mindbombs. I’ve already got some speakers confirmed so keep an eye on the website, Twitter or sign up for the newsletter to get the announcements as when they happen.

The format of UX London has been honed over the years. I think it’s got just the right balance.

Each day has a morning of inspiring talks—a mixture of big-picture keynotes and punchy shorter case studies. The talks are all on a single track; everyone shares that experience. Then, after lunch, there’s an afternoon of half-day workshops. Those happen in parallel, so you choose which workshop you want to attend.

I think this mixture of the inspirational and the practical is the perfect blend. Your boss can send you to UX London knowing that you’re going to learn valuable new skills, but you’ll also leave with your mind expanded by new ideas.

Like I said, I’m excited!

Naturally, I’m nervous too. Putting on an event is a risky endeavour at the best times. Putting an event after a two-year pandemic is even more uncertain. What if no one comes? Maybe people aren’t ready to return to in-person events. But I can equally imagine the opposite situation. Maybe people are craving a community gathering after two years of sitting in front of screens. That’s definitely how I’m feeling.

If you’re feeling the same, then join me in London in June. Tickets are on sale now. You can get three-day early-bird pass, or you can buy a ticket for an individual day. But I hope you’ll join me for the whole event—I can’t wait to see you there!

Four days

I had an extra long weekend recently. It was four days of being a culture vulture. It was also four days of ever-increasing risk assessment.

It began on Thursday morning with the first Salter Cane band practice in eighteen months. That was pretty safe—three of us in a room, reminding ourselves of how the songs go. I honestly thought it could’ve been a disaster and that I wouldn’t remember anything, but thanks to a little bit of last-minute revision the evening before, it actually went really well. And boy, did it feel good to plug in and play those songs again.

Later that day, Jessica went up to London. We spent that evening in the Royal Opera House, watching a ballet, The Dante Project. We wore masks. Not everyone else did.

Checked in at Royal Opera House. Ballet time! — with Jessica

The next day, the indoor gatherings continued. We went to the IMAX to see Dune. The opportunity was too good to pass up. It was wonderful! But again, while we wore masks for the duration, not everyone else did.

Checked in at ODEON BFI IMAX for Dune: The IMAX 2D Experience. D U N E — with Jessica

Still, I reckon the ventilation was reasonably good in both the Royal Opera House and the BFI’s IMAX cinema. But that evening we checked into the Clayton Crown Hotel in Cricklewood, venue for the Return To London Town festival of Irish traditional music.

Checked in at Clayton Crown Hotel. Return To London Town 🎶🎻 — with Jessica Checked in at Clayton Crown Hotel. Matt Molloy and Sean Keane 🎶 — with Jessica Checked in at Clayton Crown Hotel. Afternoon session 🎶☘️

That’s where we spent two days going to concerts, sessions, and workshops, all of them indoors. The music was great, and we had a lovely time, but I couldn’t help but feel a sense of nervousness throughout.

When we got back to Brighton, we both took lateral flow tests—thank goodness that these are freely available! We were both negative. We had dodged a viral bullet.

That was the last trip out of town we’ll be making for a while. But even for Brighton-based activities, this is the routine now: weigh up the risks, decide whether an activity is worth it, and if so, testing afterwards.

For example, the week after our trip to London, the Wednesday evening Irish music session at The Jolly Brewer pub started up again here in Brighton. It was one of the things I missed most during The Situation.

I wrote about this at the very start of the first lockdown:

I’m quite certain that one positive outcome of The Situation will be a new-found appreciation for activities we don’t have to do. I’m looking forward to sitting in a pub with a friend or two, or going to see a band, or a play or a film, and just thinking “this is nice.”

I certainly did find myself thinking “this is nice” during the session, which was as wonderful as I had remembered. But I was also thinking about ventilation, and distancing, and airflow. Like I said:

Risks. Benefits. Running the numbers. Making decisions. Trying to do the right thing. Trying to stay safe but also trying to live life.

Hosting online events

Back in 2014 Vitaly asked me if I’d be the host for Smashing Conference in Freiburg. I jumped at the chance. I thought it would be an easy gig. All of the advantages of speaking at a conference without the troublesome need to actually give a talk.

As it turned out, it was quite a bit of work:

It wasn’t just a matter of introducing each speaker—there was also a little chat with each speaker after their talk, so I had to make sure I was paying close attention to each and every talk, thinking of potential questions and conversation points. After two days of that, I was a bit knackered.

Last month, I hosted an other event, but this time it was online: UX Fest. Doing the post-talk interviews was definitely a little weirder online. It’s not quite the same as literally sitting down with someone. But the online nature of the event did provide one big advantage…

To minimise technical hitches on the day, and to ensure that the talks were properly captioned, all the speakers recorded their talks ahead of time. That meant I had an opportunity to get a sneak peek at the talks and prepare questions accordingly.

UX Fest had a day of talks every Thursday in June. There were four talks per Thursday. I started prepping on the Monday.

First of all, I just watched all the talks and let them wash me over. At this point, I’d often think “I’m not sure if I can come up with any questions for this one!” but I’d let the talks sit there in my subsconscious for a while. This was also a time to let connections between talks bubble up.

Then on the Tuesday and Wednesday, I went through the talks more methodically, pausing the video every time I thought of a possible question. After a few rounds of this, I inevitably ended up with plenty of questions, some better than others. So I then re-ordered them in descending levels of quality. That way if I didn’t get to the questions at the bottom of the list, it was no great loss.

In theory, I might not get to any of my questions. That’s because attendees could also ask questions on the day via a chat window. I prioritised those questions over my own. Because it’s not about me.

On some days there was a good mix of audience questions and my own pre-prepared questions. On other days it was mostly my own questions.

Either way, it was important that I didn’t treat the interview like a laundry list of questions to get through. It was meant to be a conversation. So the answer to one question might touch on something that I had made a note of further down the list, in which case I’d run with that. Or the conversation might go in a really interesting direction completely unrelated to the questions or indeed the talk.

Above all, these segments needed to be engaging and entertaining in a personable way, more like a chat show than a post-game press conference. So even though I had done lots of prep for interviewing each speaker, I didn’t want to show my homework. I wanted each interview to feel like a natural flow.

To quote the old saw, this kind of spontaneity takes years of practice.

There was an added complication when two speakers shared an interview slot for a joint Q&A. Not only did I have to think of questions for each speaker, I also had to think of questions that would work for both speakers. And I had to keep track of how much time each person was speaking so that the chat wasn’t dominated by one person more than the other. This was very much like moderating a panel, something that I enjoy very much.

In the end, all of the prep paid off. The conversations flowed smoothly and I was happy with some of the more thought-provoking questions that I had researched ahead of time. The speakers seemed happy too.

Y’know, there are not many things I’m really good at. I’m a mediocre developer, and an even worse designer. I’m okay at writing. But I’m really good at public speaking. And I think I’m pretty darn good at this hosting lark too.

Weighing up UX

You can listen to an audio version of Weighing up UX.

This is the month of UX Fest 2021—this year’s online version of UX London. The festival continues with masterclasses every Tuesday in June and a festival day of talks every Thursday (tickets for both are still available). But it all kicked off with the conference part last week: three back-to-back days of talks.

I have the great pleasure of hosting the event so not only do I get to see a whole lot of great talks, I also get to quiz the speakers afterwards.

Right from day one, a theme emerged that continued throughout the conference and I suspect will continue for the rest of the festival too. That topic was metrics. Kind of.

See, metrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.

People have tried to quantify user experience benefits using measurements like NetPromoter Score, which is about as useful as reading tea leaves or chicken entrails.

So we tend to equate user experience gains with business gains. That makes sense. Happy users should be good for business. That’s a reasonable hypothesis. But it gets tricky when you need to make the case for improving the user experience if you can’t tie it directly to some business metric. That’s when we run into the McNamara fallacy:

Making a decision based solely on quantitative observations (or metrics) and ignoring all others.

The way out of this quantitative blind spot is to use qualitative research. But another theme of UX Fest was just how woefully under-represented researchers are in most organisations. And even when you’ve gone and talked to users and you’ve got their stories, you still need to play that back in a way that makes sense to the business folks. These are stories. They don’t lend themselves to being converted into charts’n’graphs.

And so we tend to fall back on more traditional metrics, based on that assumption that what’s good for user experience is good for business. But it’s a short step from making that equivalency to flipping the equation: what’s good for the business must, by definition, be good user experience. That’s where things get dicey.

Broadly speaking, the talks at UX Fest could be put into two categories. You’ve got talks covering practical subjects like product design, content design, research, growth design, and so on. Then you’ve got the higher-level, almost philosophical talks looking at the big picture and questioning the industry’s direction of travel.

The tension between these two categories was the highlight of the conference for me. It worked particularly well when there were back-to-back talks (and joint Q&A) featuring a hands-on case study that successfully pushed the needle on business metrics followed by a more cautionary talk asking whether our priorities are out of whack.

For example, there was a case study on growth design, which emphasised the importance of A/B testing for validation, immediately followed by a talk on deceptive dark patterns. Now, I suspect that if you were to A/B test a deceptive dark pattern, the test would validate its use (at least in the short term). It’s no coincidence that a company like Booking.com, which lives by the A/B sword, is also one of the companies sued for using distressing design patterns.

Using A/B tests alone is like using a loaded weapon without supervision. They only tell you what people do. And again, the solution is to make sure you’re also doing qualitative research—that’s how you find out why people are doing what they do.

But as I’ve pondered the lessons from last week’s conference, I’ve come to realise that there’s also a danger of focusing purely on the user experience. Hear me out…

At one point, the question came up as to whether deceptive dark patterns were ever justified. What if it’s for a good cause? What if the deceptive dark pattern is being used by an organisation actively campaigning to do good in the world?

In my mind, there was no question. A deceptive dark pattern is wrong, no matter who’s doing it.

(There’s also the problem of organisations that think they’re doing good in the world: I’m sure that every talented engineer that worked on Google AMP honestly believed they were acting in the best interests of the open web even as they worked to destroy it.)

Where it gets interesting is when you flip the question around.

Suppose you’re a designer working at an organisation that is decidedly not a force for good in the world. Say you’re working at Facebook, a company that prioritises data-gathering and engagement so much that they’ll tolerate insurrectionists and even genocidal movements. Now let’s say there’s talk in your department of implementing a deceptive dark pattern that will drive user engagement. But you, being a good designer who fights for the user, take a stand against this and you successfully find a way to ensure that Facebook doesn’t deploy that deceptive dark pattern.

Yay?

Does that count as being a good user experience designer? Yes, you’ve done good work at the coalface. But the overall business goal is like a deceptive dark pattern that’s so big you can’t take it in. Is it even possible to do “good” design when you’re inside the belly of that beast?

Facebook is a relatively straightforward case. Anyone who’s still working at Facebook can’t claim ignorance. They know full well where that company’s priorities lie. No doubt they sleep at night by convincing themselves they can accomplish more from the inside than without. But what about companies that exist in the grey area of being imperfect? Frankly, what about any company that relies on surveillance capitalism for its success? Is it still possible to do “good” design there?

There are no easy answers and that’s why it so often comes down to individual choice. I know many designers who wouldn’t work at certain companies …but they also wouldn’t judge anyone else who chooses to work at those companies.

At Clearleft, every staff member has two levels of veto on client work. You can say “I’m not comfortable working on this”, in which case, the work may still happen but we’ll make sure the resourcing works out so you don’t have anything to do with that project. Or you can say “I’m not comfortable with Clearleft working on this”, in which case the work won’t go ahead (this usually happens before we even get to the pitching stage although there have been one or two examples over the years where we’ve pulled out of the running for certain projects).

Going back to the question of whether it’s ever okay to use a deceptive dark pattern, here’s what I think…

It makes no difference whether it’s implemented by ProPublica or Breitbart; using a deceptive dark pattern is wrong.

But there is a world of difference in being a designer who works at ProPublica and being a designer who works at Breitbart.

That’s what I’m getting at when I say there’s a danger to focusing purely on user experience. That focus can be used as a way of avoiding responsibility for the larger business goals. Then designers are like the soldiers on the eve of battle in Henry V:

For we know enough, if we know we are the kings subjects: if his cause be wrong, our obedience to the king wipes the crime of it out of us.

Service design on the Clearleft podcast

If you’re subscribed to the Clearleft podcast there’s a new episode winging its way across the airwaves to alight in your podcast software of choice.

This episode is all about service design. More precisely, it’s about me trying to understand what service design is. I don’t think I’m alone in being unsure of its meaning.

So in some ways, this is similar to the first episode, which involved a lot me asking “What exactly is a design system anyway?” But for the service design episode, rather than using interviews as my source material, I’ve dug into the archives of UX London. There are past talks on Clearleft’s Vimeo channel. I made plenty of use of presentations by Kerry Bodine, Jamin Hegeman, and Lou Downe.

That worked out well, but I felt there was still something missing from the episode. It needed a good story to wrap things up. So I cornered Rich for a chat about a project Clearleft worked on for Brighton council. That did the trick!

Again, there’s not much of me in this one. I’m there to thread the narrative together but my voice is not the one doing the explaining or the story-telling.

The episode ended up being almost half an hour long. Like I said before, rather than trying to squeeze each episode into a predefined timeslot, each episode will be as long as needs to be. And this one needed the time for Rich to tell his story.

Ooh, and I even tried adding in some sound effects during that part! It probably just sounds cheesy, but I’m still trying to figure out what works and what doesn’t.

Anyway, have a listen to this episode and see what you think. It’s got dead badgers, Downton Abbey, icebergs, and airplanes. Service design really does encompass a lot!

Indie Web Camp London 2020

Do you have plans for the weekend of March 14th and 15th?

If you live anywhere near London, might I suggest that you sign up for Indie Web Camp.

Cheuk and Ana are putting it together with assistance from Calum. As always, there will be one day of Barcamp-style discussions, followed by a fun hands-on day of making.

If you’re wondering whether this is for you, ask yourself if any of this situations apply:

  • You don’t have your own website yet, but you want one.
  • You have your own website, but you need some help with it.
  • You have some ideas about the independent web.
  • You have your own website but you never seem to find the time to update it.
  • You’d like to help other people with their websites.

If you recognise yourself in any one of those scenarios, then you should definitely come along to Indie Web Camp London 2020!

Travel talk

It’s been a busy two weeks of travelling and speaking. Last week I spoke at Finch Conf in Edinburgh, Code Motion in Madrid, and Generate CSS in London. This week I was at Indie Web Camp, View Source, and Fronteers, all in Amsterdam.

The Edinburgh-Madrid-London whirlwind wasn’t ideal. I gave the opening talk at Finch Conf, then immediately jumped in a taxi to get to the airport to fly to Madrid, so I missed all the excellent talks. I had FOMO for a conference I actually spoke at.

I did get to spend some time at Code Motion in Madrid, but that was a waste of time. It was one of those multi-track events where the trade show floor is prioritised over the talks (and the speakers don’t get paid). I gave my talk to a mostly empty room—the classic multi-track experience. On the plus side, I had a wonderful time with Jessica exploring Madrid’s many tapas delights. The food and drink made up for the sub-par conference.

I flew back from Madrid to the UK, and immediately went straight to London to deliver the closing talk of Generate CSS. So once again, I didn’t get to see any of the other talks. That’s a real shame—it sounds like they were all excellent.

The day after Generate though, I took the Eurostar to Amsterdam. That’s where I’ve been ever since. There were just as many events as in the previous week, but because they were all in Amsterdam, I could savour them properly, instead of spending half my time travelling.

Indie Web Camp Amsterdam was excellent, although I missed out on the afternoon discussions on the first day because I popped over to the Mozilla Tech Speakers event happening at the same time. I was there to offer feedback on lightning talks. I really, really enjoyed it.

I’d really like to do more of this kind of thing. There aren’t many activities I feel qualified to give advice on, but public speaking is an exception. I’ve got plenty of experience that I’m eager to share with up-and-coming speakers. Also, I got to see some really great lightning talks!

Then it was time for View Source. There was a mix of talks, panels, and breakout conversation corners. I saw some fantastic talks by people I hadn’t seen speak before: Melanie Richards, Ali Spittal, Sharell Bryant, and Tejas Kumar. I gave the closing keynote, which was warmly received—that’s always very gratifying.

After one day of rest, it was time for Fronteers. This was where myself and Remy gave the joint talk we’ve been working on:

Neither of us is under any illusions about the nature of a joint talk. It’s not half as much work; it’s more like twice the work. We’ve both seen enough uneven joint presentations to know what we want to avoid.

I’m happy to say that it went off without a hitch. Remy definitely had the tougher task—he did a live demo. Needless to say, he did it flawlessly. It’s been a real treat working with Remy on this. Don’t tell him I said this, but he’s kind of a web hero of mine, so this was a real honour and a privilege for me.

I’ve got some more speaking engagements ahead of me. Most of them are in Europe so I’m going to do my utmost to travel to them by train. Flying is usually more convenient but it’s terrible for my carbon footprint. I’m feeling pretty guilty about that Madrid trip; I need to make ammends.

I’ll be travelling to France next week for Paris Web. Taking the Eurostar is a no-brainer for that one. Straight after that Jessica and I will be going to Frankfurt for the book fair. Taking the train from Paris to Frankfurt will be nice and straightforward.

I’ll be back in Brighton for Indie Web Camp on the weekend of October 19th and 20th—you should come!—and then I’ll be heading off to Antwerp for Full Stack Fest. Anywhere in Belgium is easily reachable by train so that’ll be another Eurostar journey.

After that, it gets a little trickier. I’ll be going to Berlin for Beyond Tellerrand but I’m not sure I can make it work by train. Same goes for Web Clerks in Vienna. Cities that far east are tough to get to by train in a reasonable amount of time (although I realise that, compared to many others, I have the luxury of spending time travelling by train).

Then there are the places that I can only get to by plane. There’s the United States. I’ll be speaking at An Event Apart in San Francisco in December. A flight is unavoidable. Last time we went to the States, Jessica and I travelled by ocean liner. But that isn’t any better for the environment, given the low-grade fuel burned by ships.

And then there’s Ireland. I make trips back there to see my mother, but there’s no alternative to flying or taking a ferry—neither are ideal for the environment. At least I can offset the carbon from my flights; the travel equivalent to putting coins in the swear jar.

Don’t get me wrong—I’m not moaning about the amount of travel involved in going to conferences and workshops. It’s fantastic that I get to go to new and interesting places. That’s something I hope I never take for granted. But I can’t ignore the environmental damage I’m doing. I’ll be making more of an effort to travel by train to Europe’s many excellent web events. While I’m at it, I can ask Paul for his trainspotter expertise.

What a day that was

I woke up in Geneva. The celebrations to mark the 30th anniversary of the World Wide Web were set to begin early in the morning.

It must be said, March 12th 1989 is kind of an arbitrary date. Maybe the date that the first web page went online should mark the birth of the web (though the exact date might be hard to pin down). Or maybe it should be August 6th, 1991—the date that Tim Berners-Lee announced the web to the world (well, to the alt.hypertext mailing list at least). Or you could argue that it should be April 30th, 1993, the date when the technology of the web was officially put into the public domain.

In the end, March 12, 1989 is as good a date as any to mark the birth of the web. The date that Tim Berners-Lee shared his proposal. That’s when the work began.

Exactly thirty years later, myself, Martin, and Remy are registered and ready to attend the anniversay event in the very same room where the existence of the Higgs boson was announced. There’s coffee, and there are croissants, but despite the presence of Lou Montulli, there are no cookies.

Happy birthday, World Wide Web! Love, One third of the https://worldwideweb.cern.ch team at CERN.

The doors to the auditorium open and we find some seats together. The morning’s celebrations includes great panel discussions, and an interview with Tim Berners-Lee himself. In the middle of it all, they show a short film about our hack week recreating the very first web browser.

It was surreal. There we were, at CERN, in the same room as the people who made the web happen, and everyone’s watching a video of us talking about our fun project. It was very weird and very cool.

Afterwards, there was cake. And a NeXT machine—the same one we had in the room during our hack week. I feel a real attachment to that computer.

A NeXT machine from 1989 running the WorldWideWeb browser and my laptop in 2019 running https://worldwideweb.cern.ch

We chatted with lots of lovely people. I had the great pleasure of meeting Peggie Rimmer. It was her late husband, Mike Sendall, who gave Tim Berners-Lee the time (and budget) to pursue his networked hypertext project. Peggie found Mike’s copy of Tim’s proposal in a cupboard years later. This was the copy that Mike had annotated with his now-famous verdict, “vague but exciting”. Angela has those words tattooed on her arm—Peggie got a kick out of that.

Eventually, Remy and I had to say our goodbyes. We had to get to the airport to catch our flight back to London. Taxi, airport, plane, tube; we arrived at the Science Museum in time for the evening celebrations. We couldn’t have been far behind Tim Berners-Lee. He was making a 30 hour journey from Geneva to London to Lagos. We figured seeing him at two out of those three locations was plenty.

This guy again! I think I’m being followed.

By the end of the day we were knackered but happy. The day wasn’t all sunshine and roses. There was a lot of discussion about the negative sides of the web, and what could be improved. A lot of that was from Sir Tim itself. But mostly it was a time to think about just how transformative the web has been in our lives. And a time to think about the next thirty years …and the web we want.

Workshops

There’s a veritable smörgåsbord of great workshops on the horizon…

Clearleft presents a workshop with Jan Chipchase on field research in London on May 29th, and again on May 30th. The first day is sold out, but there are still tickets available for the second workshop (tickets are £654). If you’ve read Jan’s beautiful Field Study Handbook, then you’ll know what a great opportunity it is to spend a day in his company. But don’t dilly-dally—that second day is likely to sell out too.

This event is for product teams, designers, researchers, insights teams, in agencies, in-house, local and central government. People who are curious about human interaction, and their place in the world.

I’m really excited that Sarah and Val are finally bringing their web animation workshop to Brighton (I’ve been not-so-subtly suggesting that they do this for a while now). It’s a two day workshop on July 9th and 10th. There are still some tickets available, but probably not for much longer (tickets are £639). The workshop is happening at 68 Middle Street, the home of Clearleft.

This workshop will get you up and running with web animation in less time than it would take to read all the tutorials you have bookmarked. Over two days, you’ll go from beginner or novice web animator to having expert level knowledge of the current web animation landscape. You’ll get an in-depth look at animating with CSS, JavaScript, and SVG through hands-on exercises and learn the most efficient workflows for each.

A bit before that, though, there’s a one-off workshop on responsive web typography from Rich on Thursday, June 29th, also at 68 Middle Street. You can expect the same kind of brilliance that he demonstrated in his insta-classic Web Typography book, but delivered by the man himself.

You will learn how to combine centuries-old craft with cutting edge technology, including variable fonts, to design and develop for screens of all shapes and sizes, and provide the best reading experiences for your modern readers.

Whether you’re a designer or a developer, just starting out or seasoned pro, there will be plenty in this workshop to get your teeth stuck into.

Tickets are just £435, and best of all, that includes a ticket to the Ampersand conference the next day (standalone conference tickets are £235 so the workshop/conference combo is a real bargain). This year’s Ampersand is shaping up to be an unmissable event (isn’t it always?), so the workshop is like an added bonus.

See you there!

Enhance! Conf!

Two weeks from now there will be an event in London. You should go to it. It’s called EnhanceConf:

EnhanceConf is a one day, single track conference covering the state of the art in progressive enhancement. We will look at the tools and techniques that allow you to extend the reach of your website/application without incurring additional costs.

As you can probably guess, this is right up my alley. Wild horses wouldn’t keep me away from it. I’ve been asked to be Master of Ceremonies for the day, which is a great honour. Luckily I have some experience in that department from three years of hosting Responsive Day Out. In fact, EnhanceConf is going to run very much in the mold of Responsive Day Out, as organiser Simon explained in an interview with Aaron.

But the reason to attend is of course the content. Check out that line-up! Now that is going to be a knowledge-packed day: design, development, accessibility, performance …these are a few of my favourite things. Nat Buckley, Jen Simmons, Phil Hawksworth, Anna Debenham, Aaron Gustafson …these are a few of my favourite people.

Tickets are still available. Use the discount code JEREMYK to get a whopping 15% off the ticket price.

There’s also a scholarship:

The scholarships are available to anyone not normally able to attend a conference.

I’m really looking forward to EnhanceConf. See you at RSA House on March 4th!

Paint

I was in London again today. A team from Clearleft have their sprint playbacks every second Tuesday at the client’s offices on The Strand. I tag along for the ride, and to marvel at the quality of the work being produced in each sprint. Then I duck out when it’s time for them to plan the next sprint—I don’t want to be the extra cook that spoils that particular broth.

Usually I would just head straight back to Brighton, nice and early, avoiding the after-work rush. But today was such a beautiful, crisp, clear winter’s day that I tarried a while. Instead of hopping on the tube back to Victoria, I perambulated.

At Trafalgar Square, I marvelled at the fact that the National Gallery is right there, free to the public. I could just walk right in and admire one of the world’s finest collections of art. So I did.

One minute I was on a typical London street, complete with obligatory Pret a Manger and Costa Coffee. The next I was standing in front of a Caravaggio, marvelling once again at his use of light—like Renaissance film noir.

Turner, Van Gogh, Seurat, Cézanne; all there for everybody to enjoy. As I stood in front of the Holbein—stepping between the school children to find just the right spot for the skull’s optical illusion—I remembered a conversation I had with Alla just last week.

We were discussing responsive design. I was making the case that there should be parity between small screens and large when it came to accessing content. “But”, said Alla, “what about the emotional impact?” Is it even possible to get the same “wow” factor on a handheld screen that you can get with a wider canvas? She asked me if I had ever had an emotional response to seeing something in an art gallery. I smiled, because her question made her point perfectly. Then I told her about the first time I ever went to the Louvre.

It was my first time ever being in Paris. I wasn’t even supposed to be there. It was the early nineties and I was hitch-hiking around Europe, trying my best to avoid big cities—they’re less than ideal when you have no place to sleep. But through a series of circumstances that probably involved too much wine, I found myself taking a ride into the capital and getting dropped in the middle of the city.

It all worked out okay though. Through an astronomical coincidence, I met someone I knew who put me up for a few nights.

I was standing in Châtelet metro station in the middle of rush hour. Whatever effect that wine had on me was wearing off, and I was beginning to realise what a terrible mistake I had made in coming to Paris. I was studying a city map on the wall, looking for areas of green where I might unroll a sleeping bag in peace, when I heard someone shout “Jeremy!” It was a girl from back home in Cork that I knew through a mutual friend in art college. She was working at Euro Disney for the summer and having finished her day’s work, she missed her metro stop and was switching trains. She just happened to be there at just the right time to take me in.

But that’s not the story I told Alla. I told Alla about what happened during that time in Paris when I busked up enough money to go the Louvre.

I walked in and saw Géricault’s The Raft Of The Medusa. I felt like somebody had punched me in the chest. I was genuinely winded. It was one thing to see a reproduction in a book, but the sheer scale of the thing …I had no idea.

I’ve never had quite the same physical reaction to a piece of art since, but I sometimes feel echoes of it. I think that’s probably one of the reasons why I stepped into the National Gallery today. I was trying to recapture a fragment of that feeling.

Well, that and the fact that it’s free …which really is quite amazing in a city as expensive as London.

One day in London

I don’t get up to London all that often—maybe once every few weeks; just long enough for the city’s skyline to have changed again. Yesterday was one of those days out in the big smoke.

I started with a visit to the Royal College of Art to see the work in progress exhibition that’s running until Sunday. Specifically, I wanted to see the project by Monika, who was one third of the immensely talented internship collaboration at Clearleft that produced notice.city. Her current project is called Watching the Watchers, all about undersea cables, surveillance, and audio—right up my alley. I think Ingrid, James, Dan, and Georgina would like it.

Checking out Monika’s work in progress at the RCA. Watching the watchers

After that, I entered a metal tube to be whisked across the city to the Hospital Club, where a room had been booked for a most enjoyable Clearleft event. Anna had organised a second of her roundtable gatherings. This time the theme was “going responsive.”

The idea is to gather people together for one afternoon to share experiences and challenges. Anna invited people from all sorts of organisations, from newspapers to e-commerce and everything in between. Some of them were people we already knew, but most of them had no connection to Clearleft at all.

Everything happened the Chatham House Rule so I can’t tell you the details of who said what, but I can tell you that it was very productive afternoon. Some of the companies represented were in the process of switching to responsive, some had already done it, and some were planning it, so it was a perfect mix.

We began with a variation on the lean coffee technique. Splitting into groups, everyone jotted down some topics that they wanted to discuss. We shared those, grouped them, and voted on which order we would discuss them. Each topic got 5 to 10 minutes of discussion. In my group, we discussed strategy, workflow, tools, and more. We could’ve easily talked for longer. Some outcomes (very badly summarised):

  • The vision and strategy for a responsive redesign needs to be communicated (and sold) up the chain to stakeholders as well as to the designers and developers in the trenches.
  • “Mobile-first” For The Win! Solve the harder problems first.
  • Multi-disciplinary teams For The Win! Works well with Agile too.
  • A pattern libraries is probably the best tool you can have. So pattern libraries For The Win too!

After a break, we switched over in to a sort of open space exercise. Anyone who has a burning question they want answered writes that question down on an oversize post-it and slaps it on the wall. Now we’ve got a room with questions written on different parts of the wall. If you want to take a stab at answering any of those questions, you write it down on a post it note and slap it next to the question. Everyone does this for a while, going from question to question and having lots of good discussion. Then, at the end, we go from question to question, with the person who originally posted the question taking ownership of summarising the answers.

Some of the questions were:

  • How to help people to stop thinking “desktop first”?
  • Should designers code? Should developers design? Or Both?
  • How do you start to deploy a responsive version of an existing site?
  • How do you do responsive ads?
  • What is the best tool to use to create responsive designs?
  • Would every project benefit from a design system? Is it always worth the investment?

You get the idea. The format worked really well; it was the first time any of us had tried it. We slightly over-ran the time we had allotted for the afternoon, but that’s mostly because there was so much meaty stuff to discuss.

Playback

With that productive afternoon done, I made my way to the Bricklayer’s Arms, where by lucky coincidence, a Pub Standards meet-up was happening. I went along for a pint and a chat while I waited for rush hour to ease off: I wanted to avoid the crush before I started making my way back to Brighton. See you next time, Londinium.