Tags: marketing

2

sparkline

Sponsoring Patterns Day

It didn’t take long for Patterns Day to sell out (in the sense of the tickets all being sold; not in the sense of going mainstream and selling out to The Man).

I’m very pleased about the ticket situation. It certainly makes my life easier. Now I can concentrate on the logistics for the day, without having to worry about trying to flog tickets AKA marketing.

But I also feel bad. Some people who really, really wanted to come weren’t able to get tickets in time. This is usually because they work at a company where to have to get clearance for the time off, and the cost of the ticket. By the time the word came down from on high that they’ve got the green light, the tickets were already gone. That’s a real shame.

There is, however, a glimmer of hope on the horizon. There is one last chance to get tickets for Patterns Day, and that’s through sponsorship.

Here’s the deal: if I can get some things sponsored (like recordings of the talks, tea and coffee for the day, or an after-party), I can offer a few tickets in return. I can also offer your logo on the Patterns Day website, your logo on the slide between talks, and a shout-out on stage. But that’s pretty much it. I can’t offer a physical stand at the event—there just isn’t enough room. And I certainly can’t offer you a list of attendee details for your marketing list—that’s just wrong.

In order of priority, here’s what I would love to get sponsored, and here’s what I can offer in return:

  1. £2000: Sponsoring video recordings of the talks—4 tickets. This is probably the best marketing opportunity for your company; we can slap your logo at the start and end of each video when they go online.
  2. £2000: Sponsoring tea and coffee for attendees for the day—4 tickets. This is a fixed price, set by the venue.
  3. £2000+: Sponsoring an after-party near the conference—4 tickets. Ideally you’d take care of booking a venue for this, and you can go crazy decking it out with your branding. Two pubs right across from the conference venue have upstairs rooms you can book: The Joker, and The Hare And Hounds.

There you have it. There’s no room for negotiation, I’m afraid, but I think they’re pretty good deals. Remember, by sponsoring Patterns Day you’ll also have my undying gratitude, and the goodwill of all my peers coming to this event.

Reckon you can convince your marketing department? Drop me a line, let me know which sponsorship option you’d like to snap up, and those four tickets could be yours.

Self loathing for Sumo

I’m such a blogwhore.

I was contacted a while back by the people who make Sumo chairs asking if I wanted an Omni. All I had to do in return was blog about it—just like Cameron did.

This is just the sort of slightly sleazy marketing ploy that gets Tom so upset. And I agree with him. But, the thing is, Jessica and I were talking about getting a beanbag anyway. With that in mind, this Faustian bargain was just too hard to resist.

So here goes…

It’s a nice chair; quite comfy. But the outside material, though easy to clean, is a bit synthetic for my taste. I prefer more organic, cosy materials in my home. Still, the Omni would be perfect for the office. If you’re planning to get one for your home, think about getting the Omni Plus which has a microsuede covering.

Okay, that’s that taken care of. If you don’t respect me in the morning, I’ll understand.

This isn’t the first time I’ve been sent goodies in the post. Nokia lent me a pre-sale trial version of their N78 phone but they didn’t demand a blog post in return. That’s just as well because the phone turned out to be a piece of unintuitive crap. It doesn’t matter how many features you pack into a device—WiFi, GPS, what have you—if the hardware and software interface requires a degree in puzzle-solving, it’s a useless lump of plastic. The iPhone has shown us that we don’t have to put up with crappy mobiles any more …and I don’t even have an iPhone.

I feel slightly guilty badmouthing a freebie. Not only did Nokia send me a shiny toy, they also offered to fly me over to Helsinki for last week’s workshops. I couldn’t afford to take the time off work and anyway, far more capable people than I were in attendance: Ms. Jen, Rebecca and Micki to name just three.

Judging from the evidence on Flickr, an enjoyable and productive time was had by all. And, if my eyes don’t deceive me, I do believe …yes, I think those are Sumo chairs that everyone was lounging around on.

Update: Nope, Rebecca says those beanbags are Fatboys.