Tags: material

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Material 2017

I’m in Iceland. Everything you’ve heard is true. It’s a beautiful fascinating place, and I had a wonderful day of exploration yesterday.

But I didn’t just come to the land of ice and snow—of the midnight sun where the hot springs blow—just to take in the scenery. I’m also here for the Material conference, which just wrapped up. It was very small, and very, very good.

Reading the description of the event, it would definitely be a tough sell trying to get your boss to send you to this. And yet I found it to be one of the most stimulating conferences I’ve attended in a while. It featured talks about wool, about art, about psychology, about sound, about meditation, about photography, about storytelling, and yes, about the web.

That sounds like a crazy mix of topics, but what was really crazy was the way it all slotted together. Brian weaved together a narrative throughout the day, drawing together strands from all of the talks and injecting his own little provocations into the mix too. Is the web like sound? Is the web like litmus paper? Is the web like the nervous system of a blue whale? (you kinda had to be there)

I know it’s a cliché to talk about a conference as being inspirational, but I found myself genuinely inspired by what I heard today. I don’t mean inspired in the self-help feel-good kind of way; I mean the talks inspired thoughts, ideas, and questions.

I think the small-scale intimacy of the event really added something. There were about fifty of us in attendance, and we all ate lunch together, which added to the coziness. I felt some of the same vibe that Brooklyn Beta and Reboot used to generate—a place for people to come together that isn’t directly connected to day-to-day work, but not entirely disconnected either; an adjacent space where seemingly unconnected disciplines get threaded together.

If this event happens again next year, I’ll be back.

Making things happen

I have lovely friends who are making lovely things. Surprisingly, lots of these lovely things aren’t digital (or at least aren’t only digital).

My friends Brian and Joschi want to put on an ambitious event called Material:

A small conference based in Reykjavik, Iceland, looking into the concept of the Web as a Material — 22nd July 2016, https://material.is

They’re funding it through Kickstarter. If you have any interest in this at all, I suggest you back it. Best bet is to pledge the amount that guarantees you a ticket to the conference. Go!

My friend Matt has a newsletter called 3 Books Weekly to match his Machine Supply website. Each edition features three book recommendations chosen by a different person each time.

Here’s the twist: there’s going to be a Machine Supply pop-up bookshop AKA a vending machine in Shoreditch. That’ll be rolling out very soon and I can’t wait to see it.

My friend Josh made a crazy website to tie in with an art project called Cosmic Surgery. My friend Emily made a limited edition run of 10 books for the project. Now there’s a Kickstarter project to fund another run of books which will feature a story by Piers Bizony.

An Icelandic conference, a vending machine for handpicked books, and a pop-up photo book …I have lovely friends who are making lovely things.