Tags: mirror

2

sparkline

Nosediving

Nosedive is the first episode of season three of Black Mirror.

It’s fairly light-hearted by the standards of Black Mirror, but all the more chilling for that. It depicts a dysutopia where people rate one another for points that unlock preferential treatment. It’s like a twisted version of the whuffie from Cory Doctorow’s Down And Out In The Magic Kingdom. Cory himself points out that reputation economies are a terrible idea.

Nosedive has become a handy shortcut for pointing to the dangers of social media (in the same way that Minority Report was a handy shortcut for gestural interfaces and Her is a handy shortcut for voice interfaces).

“Social media is bad, m’kay?” is an understandable but, I think, fairly shallow reading of Nosedive. The problem isn’t with the apps, it’s with the system. A world in which we desperately need to keep our score up if we want to have any hope of advancing? That’s a nightmare scenario.

The thing is …that system exists today. Credit scores are literally a means of applying a numeric value to human beings.

Nosedive depicts a world where your score determines which seats you get in a restaurant, or which model of car you can rent. Meanwhile, in our world, your score determines whether or not you can get a mortgage.

Nosedive depicts a world in which you know your own score. Meanwhile, in our world, good luck with that:

It is very difficult for a consumer to know in advance whether they have a high enough credit score to be accepted for credit with a given lender. This situation is due to the complexity and structure of credit scoring, which differs from one lender to another.

Lenders need not reveal their credit score head, nor need they reveal the minimum credit score required for the applicant to be accepted. Owing only to this lack of information to the consumer, it is impossible for him or her to know in advance if they will pass a lender’s credit scoring requirements.

Black Mirror has a good track record of exposing what’s unsavoury about our current time and place. On the surface, Nosedive seems to be an exposé on the dangers of going to far with the presentation of self in everyday life. Scratch a little deeper though, and it reveals an even more uncomfortable truth: that we’re living in a world driven by systems even worse than what’s depicted in this dystopia.

How about this for a nightmare scenario:

Two years ago Douglas Rushkoff had an unpleasant encounter outside his Brooklyn home. Taking out the rubbish on Christmas Eve, he was mugged — held at knife-point by an assailant who took his money, his phone and his bank cards. Shaken, he went back indoors and sent an email to his local residents’ group to warn them about what had happened.

“I got two emails back within the hour,” he says. “Not from people asking if I was OK, but complaining that I’d posted the exact spot where the mugging had taken place — because it might adversely affect their property values.”

Restoration mirror

Heather Champ just announced that the Mirror Project is being revived and it has brought back a flood of memories for me. Heather evocatively describes the origins of the Mirror Project from a time “when the web was younger, when home pages were what we made.”

The premise was simple: Take a picture of yourself in some reflective surface. That’s it. It seems so very straightforward in today’s age of ubiquitous photography and instant updates but there was a thoughtfulness that went into every picture posted. Keep hitting the “surprise me” link to see what I mean.

My first Mirror Project shot was taken eleven years ago. I have a few more in there. I used to blog about The Mirror Project every time one of my pictures was posted. I even used to have a little widget on this site to show a random Mirror Project shot.

My upstairs neighbours' flat, Brighton, England

Here’s a shot that Jeffrey took at the start of the millennium. That picture went on to have a life of its own as a book cover. It even spawned a meme.

Ugly Hallway

Back then, I never could’ve imagined in my wildest dreams that I would get to know Jeffrey Zeldman, much less call him my friend. Here I am, eleven years later, writing and speaking about web design with my hero from way back when. Crazy!

Within a year, the Mirror Project reached its 10000th picture (just look at those fresh-faced kids).

Sunday September 15, 4PM.

My last Mirror Project shot was taken at South by Southwest in 2005.

SxSW 2005

My first pictures on Flickr date from the same time—when the worst-kept secret at that South by Southwest was that Flickr was being bought by Yahoo. Online digital photography was changing.

The Mirror Project has been gone for six years. It warms my heart to see it return, its URLs restored, its images reflecting back.