Tags: prompt

1

Greater expectations

I got an intriguing email recently from someone who’s a member of The Session, the community website about Irish traditional music that I run. They said:

When I recently joined, I used my tablet to join. Somewhere I was able to download The Session app onto my tablet.

But there is no native app for The Session. Although, as it’s a site that I built, it is, a of course, progressive web app.

They went on to say:

I wanted to put the app on my phone but I can’t find the app to download it. Can I have the app on more than one device? If so, where is it available?

I replied saying that yes, you can absolutely have it on more than one device:

But you don’t find The Session app in the app store. Instead you go to the website https://thesession.org and then add it to your home screen from your browser.

My guess is that this person had added The Session to the home screen of their Android tablet, probably following the “add to home screen” prompt. I recently added some code to use the window.beforeinstallprompt event so that the “add to home screen” prompt would only be shown to visitors who sign up or log in to The Session—a good indicator of engagement, I reckon, and it should reduce the chance of the prompt being dismissed out of hand.

So this person added The Session to their home screen—probably as a result of being prompted—and then used it just like any other app. At some point, they didn’t even remember how the app got installed:

Success! I did it. Thanks. My problem was I was looking for an app to download.

On the one hand, this is kind of great: here’s an example where, in the user’s mind, there’s literally no difference between the experience of using a progressive web app and using a native app. Win!

But on the other hand, the expectation is still that apps are to be found in an app store, not on the web. This expectation is something I wrote about recently (and Justin wrote a response to that post). I finished by saying:

Perhaps the inertia we think we’re battling against isn’t such a problem as long as we give people a fast, reliable, engaging experience.

When this member of The Session said “My problem was I was looking for an app to download”, I responded by saying:

Well, I take that as a compliment—the fact that once the site is added to your home screen, it feels just like a native app. :-)

And they said:

Yes, it does!