Journal tags: talk

When I was hosting the DIBI conference in Edinburgh back in May, I moderated an impromptu panel on AI:

On the whole, it stayed quite grounded and mercifully free of hyperbole. Both speakers were treating the current crop of technologies as tools. Everyone agreed we were on the hype cycle, probably the peak of inflated expectations, looking forward to reaching the plateau of productivity.

Something else that happened at that event was that I met Deborah Dawton from the Design Business Association. She must’ve liked the cut of my jib because she invited me to come and speak at their get-together in Brighton on the topic of “AI, Web3 and design.”

The representative from the DBA who contacted me knew what they were letting themselves in for. They wrote:

I’ve read a few of your posts on the subject and it would be great if you could join us to share your perspectives.

How could I say no?

I’ve published a transcript of the short talk I gave.

UX London 2023 is over.

That feels weird. I’ve spent most of this year planning for this event. It’s been something that’s coming towards me. Now it’s in the rear-view mirror. Surreal.

I’ve talked about this with other conference organisers. Some of them get the post-conference blues. It makes sense. You spend so much time pouring all your energy into something and then one day, suddenly it’s done. No wonder smart folks book some holiday time for the week after a big event.

Luckily for me, the organisation of UX London isn’t all on my shoulders. Far from it. Louise did all the hard work: planning, logistics, execution. All I had to take care of was the line-up.

Before the event, I was already feeling pretty darn happy with the line-up I had assembled. Now that the event is over, I’m feeling even happier. I was blown away.

There were some speakers on the line-up that I already knew would deliver the goods. I’ve seen them speak before. They’re a safe pair of hands. But there were other speakers I had never met before, much less seen them speak. I was pretty sure they’d be great, but I couldn’t be certain.

Well, it turned out that literally everyone was fantastic. I know, I know—that sounds highly improbable. Out of 15 people, no duds? But take it from me, every single one of them was terrific. You kinda had to be there.

Imran, Vim, Daniel, Trine, Vitaly, Mansi, Stephen, Asia, Amy, Paul, Stacey, Ignacia, Stefanie, Hannah, and Dave—thank you, thank you, thank you!

I’ve been getting a heartwarming buzz from reading how much people got out of the event…

Eliza Lawson finished her summary by saying:

So many amazing things to take away from the conference. But I think the main one for me is “I want to do that. I could do that. I’m GOING to do that…one day.”

Anastasiya Korolkova came as part of the scholarship programme:

☺️ Thank you to everyone involved in organizing this remarkable event. Your dedication and hard work created a truly remarkable and enriching experience. I am sincerely grateful and eagerly look forward to what the future holds for UX London.

Jojo Tulip finished their detailed write-up by saying:

Couldn’t recommend UX London enough, it was awesome 😎👍

Jan Henckens said:

A good mix of inspiring talks and practical workshops, top-notch organisation and cool venue meant we had a great time (and we might already want to go back next year 😀)

And I’m equally pleased that the speakers got so much out of the event…

Imran:

Huge thanks to Jeremy Keith for inviting me, and the team at Clearleft for organising a great event.

Trine:

UX London was amazing - full of wonderful UX folks who genuinely care about using their skills to do good.

Mansi:

I bring back with me relationships and ideas that go way beyond the gathering!

I’m going to bask in this post-conference glow for a little while. Then it’s time to start planning the next event…

In just a couple of weeks, I’ll be heading to Bristol for Pixel Pioneers. The line-up looks really, really good …with the glaring exception of the opening talk, which I’ll be delivering. But once that’s done, I’m very much looking forward to enjoying the rest of the day’s talks.

There are still tickets available if you fancy joining me.

This will be my second time speaking at this conference. I spoke at the inaugural conference back in 2017 when I gave a talk called Evaluating Technology. This time my talk is called Declarative Design.

A few weeks back, Oliver asked me some questions about my upcoming talk. I figured I’d post my answers here…

Welcome back to Pixel Pioneers! You return with another keynote - how do you manage to stay so ever-enthusiastic about designing for the web?

Well, I’d say my enthusiasm is mixed with frustration. And that’s always been the case. Just as I’ve always found new things that excite me about the World Wide Web, there are just as many things that upset me.

But that’s okay. Both forces can be motivating. When I find myself writing a blog post or preparing a talk, the impetus might be “This is so cool! Check this out!” or it might be “This is so maddening! What’s happening!?” …or perhaps a mix of both.

But to answer your question, the World Wide Web never stays still so there’s always something to get excited about. Equally, the longer the web exists, the more sense it makes to examine the fundamental bedrock—HTML, accessibility,progressive enhancement—and see how they’re just as important as ever. And that’s also something to get excited about!

Without too many spoilers, what can we expect to take away from your talk?

I’m hoping to provide people with a lens that they can use to examine their tools, processes, and approaches to designing for the web. It’s a fairly crude lens—it divides the world into a binary split that I’ve borrowed from the world of programming; imperative and declarative languages. But it’s a surprisingly thought-provoking angle.

Along the way I’ll also be pointing out some of the incredible things that we can do with CSS now. In the past few years there’s been an explosion in capabilities.

But this won’t be a code-heavy presentation. It’s mostly about the ideas. I’ll be referencing some projects by other people that I’m very excited by.

What other web design and development tools, techniques and technologies are you currently most excited about?

Outside of the world of CSS—which is definitely where a lot of the most exciting developments are happening—I’m really interested in the View Transitions API. If it delivers on its promise, it could be a very useful nail in the coffin of uneccessary single page apps. But I’m a little nervous. Right now the implementation only works for single page apps, which makes it an incentive to use that model. I really, really hope that the multipage version ships soon.

But honestly, I probably get most excited about discovering some aspect of HTML that I wasn’t aware of. Even after all these years the language can still surprise me.

And on the flipside, what bugs you most about the web at the moment?

How much time have you got?

Seriously though, the thing that’s really bugged me for the past decade is the increasing complexity of “modern” frontend development when it isn’t driven by user needs. Yes, I’m talking about JavaScript frameworks like React and the assumption that everything should be a single page app.

Honestly, the mindset became so ubiquitous that I felt like I must be missing something. But no, the situation really has spiralled out of control, much to the detriment of end users.

Luckily we’re starting to see the pendulum swing back. The proponents of trickle-down developer convenience are having to finally admit that it’s bollocks.

I don’t care if the move back to making websites is re-labelled as “isomorphic server-rendered multi-page apps.” As long as we make sensible architectural decisions, that’s all that matters.

What’s next, Jeremy?

Right now I’m curating the line-up for this year’s UX London conference which is the week after Pixel Pioneers. As you know, conference curation is a lot of work, but it’s also very rewarding. I’m really proud of the line-up.

It’s been a while since the last season of the Clearleft podcast. I hope to remedy that soon. It takes a lot of effort to make even one episode, but again, it’s very rewarding.

Back in November of last year I announced that UX London would be returning in 2023 and that I’d be curating the line-up again. That’s where I’ve been putting a lot of my energy over the last six months.

The line-up is complete. If I step back and try to evaluate it objectively, I’ve gotta say …hot damn, that’s a fine roster of speakers!

Imran Afzal, Vimla Appadoo, Daniel Burka, Trine Falbe, Vitaly Friedman, Mansi Gupta, Stephen Hay, Asia Hoe, Amy Hupe, Paul Robert Lloyd, Stacey Mendez, Ignacia Orellana, Stefanie Posavec, Hannah Smith, and David Dylan Thomas.

Take a look at the complete schedule—a terrific mix of thought-provoking talks and practical hands-on workshops.

On day one, you’ve got these talks:

• Designing your design process,
• Thinking differently about digital sustainability,
• Let’s choose empathy,
• The lies we tell ourselves about design systems, and
• What if people weren’t the product? Building a web that loves humanity.

Then on day two:

• The necessity and practice of women-centric design,
• Time team: Documenting decisions and marking milestones,
• User experience beyond screens,
• Can designers save lives? Not by themselves, and
• Ghosts in the machine: AI, design, and ethics.

And that’s just the talks! You’ve also got these four excellent workshops on both days:

• Practical, ethical design,
• Designing for complex UIs,
• Strategies for creating and evolving design systems, and
• Dataviz sketching session.

That’s a lot of great stuff packed into two days!

In case you haven’t guessed, I am very excited about this year’s UX London. I would love to see you there.

As an appreciation for you putting up with my child-like excitement, I’d like to share a discount code with you. You can get 20%—that’s one fifth!—off the ticket price using the code CLEARLEFT20.

But note that the standard ticket pricing ends on Friday, May 26th so use that code in the next week to get the most bang for your buck. After that, there’ll only be last-chance tickets, which cost more.

Looking forward to seeing you at Tobacco Dock on June 22nd and 23rd!

I was up in Edinburgh for the past few days at the Design It; Build It conference.

I was supposed to come back on Saturday but then the train strikes were announced so I changed my travel plans to avoid crossing a picket line, which gave me an extra day to explore Auld Reekie.

I spoke at DIBI last year so this time I was there in a different capacity. I was the host. That meant introducing the speakers and asking them questions after their talks.

I’m used to hosting events now, what with UX London and Leading Design. But I still get nervous beforehand. At least with a talk you can rehearse and practice. With hosting, it’s all about being nimble and thinking on your feet.

I had to pay extra close attention to each talk, scribbling down potential questions to ask. It’s similar to the feeling I get when I’m liveblogging talks.

There were some line-up changes and schedule adjustments along the way, but everything went super smoothly. I pride myself on running a tight ship so the timings were spot-on.

When it came to the questions, I tried to probe under the skin of each presentation. For some talks, that involved talking shop—the finer points of user research or the design process, say. But for the big-picture talks, I made sure to get each speaker to defend their position. So after Dan Makoski’s kumbaya-under-capitalism talk, I gave him a good grilling. Same with Philip Lockwood-Holmes who gave me permission beforehand to be merciless with him.

It was all quite entertaining. Alas, I think I may have put the fear of God into the other speakers who saw me channeling my inner Jeremy Paxman. But they needn’t have worried. I also lobbed some softballs. Like when I asked Levon Sharrow from Patagonia if there was such thing as ethical consumption under capitalism.

I had fun, but I was also aware of that fine line between being clever and being an asshole. Even though part of my role was to play devil’s advocate, I tried to make sure I was never punching down.

All in all, an excellent couple of days spent in good company.

Hosting was hard work, but very rewarding. I’ve come to realise it’s one of those activities that comes relatively easy to me, but it is very hard (and stressful) for others. And I’m pretty gosh-darned good at it too, false modesty bedamned.

So if you’re running an event but the thought of hosting it fills you with dread, we should talk.

I’d like to play it cool when I announce the latest speakers for UX London 2023, like I could be all nonchalant and say, “oh yeah, did I not mention these people are also speaking…?”

But I wouldn’t be able to keep up that façade for longer than a second. The truth is I am excited to the point of skittish gigglyness about this line-up.

Look, I’ll let you explore these speakers for yourself while I try to remain calm and simply enumerate the latest additions…

• Ignacia Orellana, Service design and research consultant,
• Stefanie Posavec, Designer, artist and author, and
• David Dylan Thomas, Author, speaker, filmmaker.

The line-up is almost complete now! Just one more speaker to announce.

I highly recommend you get your UX London ticket if you haven’t already. You won’t want to miss this!

I know I’m being tease, doling out these UX London speaker announcements in batches rather than one big reveal. Indulge me in my suspense-ratcheting behaviour.

Today I’d like to unveil three speakers whose surnames start with the letter H…

• Stephen Hay, Creative Director at Rabobank,
• Asia Hoe, Senior Product Designer, and
• Amy Hupe, Design Systems consultant at Frankly Design.

Just look at how that line-up is coming together! There’ll be just one more announcement and then the roster will be complete.

But don’t wait for that. Grab your ticket now and I’ll see you in London on June 22nd and 23rd!

I am positively giddy with excitement to tell you about some more speakers you can look forward to at UX London 2023:

• Stacey Mendez, Product and Experience Designer,
• Hannah Smith, Director of Operations at the Green Web Foundation,
• Vitaly Friedman, Creative Lead at Smashing Magazine, and
• Trine Falbe, Ethical Design Consultant at Falbe Consulting.

I have more confirmed speakers but I’m going to be a tease and save them for a separate announcement soon. You can expect more of the same: smart, fabulous people with all kinds of design experience that they’re going to share with you at UX London.

But why wait for another speaker announcement? Get your ticket to UX London 2023 now!

I’ve been redesigning UX London. I don’t mean the website. I mean the event itself.

Don’t worry, it’s nothing too radical. It’s not like we’re changing the focus of the event, which remains a nerdfest for all things design-related.

But there are plenty of other opportunities for tweaking a conference like this: the format, the timings, the location.

For 2023 we’re not changing the location. Tobacco Dock worked out well for last year’s event, although it is very expensive (then again, so is anywhere decent in London). Last year there were a lot of unknowns in play because it was our first time using the venue. It feels good that this year we don’t have to go through quite as much uncertainty.

The most obvious change to UX London this year is the length. The event will last for two days instead of three.

Running a three-day event was a lot of work, so this helps relieve the pressure. It was also asking a lot of attendees. That’s why we also offered one-day tickets. For the people who couldn’t commit to three days at a conference, there was the option to pick and choose.

But that brought its own issues. Instead of everyone having the same shared experience, the audience was a bit fractured.

Now that we’ve slimmed it down to two days, we’re selling the same two-day tickets for everyone. No more single-day tickets; no more partial attendance. Judging by the way ticket sales have been going, this is a very welcome move.

(Even before announcing any speakers, we had already sold a healthy amount of tickets. That’s probably testament to the great reputation that UX London has built up over the years. I need to make sure I don’t squander that good will. No pressure.)

On the subject of everyone having a shared experience, there’s something about the format of UX London that’s bothered me for a while…

Each day is split into two halves. In the morning, you’ve got inspirational talks. That’s one single track. Then in the afternoon, you’ve got hands-on practical workshops. They happen in parallel.

That makes for a great mix, but the one downside is that the day ends with the audience split across the different workshops.

This year I’m tweaking the format slightly. We’ll still have a single track of talks in the morning followed by multiple workshops in the afternoon, but I’m shortening the workshop length slightly to fit in one last talk at the end of the day. That way, everybody will come back together again after their workshops to participate in a shared experience.

The audience will converge at the beginning of the day, diverge in the afternoon, and this time we’ll converge again at day’s end.

The workshops are a big part of what makes UX London stand out. But they also pose a big design challenge. How do you ensure that everyone gets to attend the workshops they want?

We could make people pick their workshops in advance. But then you end up with the office Christmas dinner party problem—you know the one; everyone has to choose their meal way in advance, and then on the day, no one remembers what they ordered.

Besides, if we make people choose in advance, it’s not fair on people who buy their ticket close to the event.

In the end, using a first-come, first-served strategy on the day has worked out best. But it’s not ideal. You could miss out on attending your first choice of workshop if you’re not fast enough.

This year we’re trying something new. Each afternoon there’ll be a choice of workshops, as always. But this time, it’ll be the same workshops on both days. That way, every attendee gets a second chance to get to the workshops they want. And it’ll help reduce the FOMO—Fear Of Missing Out. It still won’t be possible to attend all the workshops without cloning yourself, but this way, you get to attend half of them.

To recap, here’s the redesigned format for UX London 2023:

• It’s a two-day event on June 22nd and 23rd—there are no individual day tickets.
• There are talks in the morning, workshops in the afternoon, and one final talk at the end of the day.
• The workshops will be repeated each day so nobody misses out on the workshop they want.

The line-up is coming together nicely. I’ve got more confirmed speakers, who I don’t want to reveal just yet. But trust me, you won’t want to miss this!

Oh, and you should probably grab your ticket this week if you haven’t already: early-bird pricing ends on midnight on Friday, February 24th.

I’ve already written about how much I enjoyed hosting Leading Design San Francisco last week.

All the speakers were terrific. Lola’s talk was particularly …um, interesting:

In this talk, Lola will share her adventures in the world of blockchain, the hostility she experienced in her first go-round in 2018, and why she’s chosen to head back to a technology that is going through its largest reputational and social crisis to date.

Wait …I was supposed to stand on stage and introduce a talk that was (at least partly) about blockchain? I have opinions.

As it turned out, Lola warned me that I’d be making an appearance in her talk. She was going to quote that blog post. Before the talk, I asked her how obnoxious I could be about blockchain in her intro. She told me to bring it.

So in the introduction, I deployed all the sarcasm I had in me and said:

Listen, we designers have a tendency to be over-critical of things sometimes. There are all these ideas that we dismiss: phrenology, homeopathy, flat-earthism …blockchain. Haters gonna hate.

I remember somebody asking online a while back, “Why the hate for web3?” And someone I know responded by saying “We hate it because we understand it.” I think there’s a lot of truth to that.

But look, just because blockchains are powering crypto ponzi schemes and N F fucking Ts, it’s worth remembering that it’s also simply a technology. It’s a technological solution in search of a problem.

To be fair, it’s still early days. After all, it’s only been over a decade now.

It’s like the law of instrument says; when all you have is a hammer, everything looks like a nail. Blockchain is like that. Except the hammer is also made of glass.

Anyway, Lola is going to defend the indefensible and talk about blockchain. One thing to keep in mind is this: remember when everyone was talking about “The Cloud”? And then it turned out that you could substitute the phrase “someone else’s server” for “The Cloud?” Well, every time you hear Lola say the word “blockchain”, I’d like you to mentally substitute the phrase “multiple copies of a spreadsheet.”

Please give an open mind and a warm welcome to Lola Oyelayo Pearson!

I got some laughs. I also got lots of gasps and pearl-clutching, as though I were saying something taboo. Welcome to San Francisco.

Lola gave as good as she got. I got a roasting in her talk.

And just to clarify, Lola and I are friends—this was a consensual smackdown.

There was a very serious point to Lola’s talk. Cryptobollocks and other blockchain-powered schemes have historically been very bro-y, and exploitative of non-bro communities. Lola wants to fight that trend.

I get it. But it reminds me a bit of the justifications you hear from people who go to work at Facebook claiming that they can do more good from the inside. Whatever helps you sleep at night.

The crux of Lola’s belief is this: blockchain technology is inevitable, therefore it is uncumbent on us as ethical designers to ensure that the technology is deployed in a way that empowers people instead of exploiting them.

But I take issue with the premise. Blockchain technology is not inevitable. That’s the worst kind of technological determinism. It’s defeatist. It’s a depressing view of “progress” driven not by people, but by technological forces beyond our control.

I refuse to accept that anti-humanist deterministic view.

In any case, for technological determinism to have any validity, there needs to be something to it. At least virtual reality and machine learning are based on some actual technologies. In the case of cryptobollocks, there is no there there. There is nothing except the hype, which is why you’ll see blockchain enthusiasts trying to ride the coattails of trending technologies in a logical fallacy that goes something like this:

1. There are technologies that will be really big in the future,
2. blockchain is a technology, therefore
3. blockchain will be really big in the future.

Blockchain is bullshit. It isn’t even very clever bullshit. And it certainly isn’t inevitable.

Please put your fingers on the desk in front of you and move them up and down rapidly in the manner of a snare drum…

I’m very happy to announce the first four speakers for UX London 2023:

• Imran Afzal, Principal Designer at Co-op Digital,
• Vimla Appadoo, Head of Experience at Culture Shift,
• Daniel Burka, Director of Design at Resolve to Save Lives, and
• Mansi Gupta, Founder of Unconform.

This is shaping up nicely! You can expect some more speaker announcements before too long.

But don’t wait too long to get your ticket—early-bird pricing ends this month on Friday, February 24th. Then the price goes up by £200. If you need to convince your boss, here are some reasons to attend.

I very much look forward to seeing you at Tobacco Dock on June 22nd and 23rd this year!

I’ve spent the last few days in San Francisco where I was hosting Leading Design.

It was excellent. Rebecca did an absolutely amazing job with the curation, and the Clearleft delivered a terrific event, as always. I’m continually amazed by the way such a relatively small agency can punch above its weight when it comes to putting on world-class events and delivering client work.

I won’t go into much detail on what was shared at Leading Design. There’s an understanding that it’s a safe space for people to speak freely and share their experiences in an open and honest way. I can tell you that there were some tough topics. Given the recent rounds of layoffs in this neck of the woods, this was bound to happen.

I was chatting with Peter at breakfast on the second day and he was saying that maybe there was too much emphasis on the negative, like we were in danger of wallowing in our own misery. It’s a fair point, but I offered a counterpoint that I also heard other people express: when else do these people get a chance to let their guard down and have a good ol’ moan? These are design leaders who need to project an air of calm reassurance when they’re at work. Leading Design is a welcome opportunity to just let it all out.

When we did Leading Design in New York in March of 2022, it was an intimate gathering and the overwhelming theme was togetherness. After two years of screen-based interactions, it was cathartic to get together in the same location to swap stories and be reminded you are not alone.

Leading Design San Francisco was equally cathartic, but the theme this time was change. Change can be scary. But it can also be energising.

After two days of introducing and listening to fascinating talks on the topic of change, I closed out my duties by quoting the late great Octavia Butler. I spoke the mantra of the secular Earthseed religion founded in Parable Of The Sower:

All that you touch
You Change.

All that you Change
Changes you.

The only lasting truth
Is Change.

God
Is Change.

My trip to California went well. It was bookended with a few days in San Diego on either end. I relished the opportunity to hang with family and soak up the sunshine.

In the middle was my outing to San Francisco for An Event Apart. There were some great talks: Krystal talking about onboarding, Miriam blowing my mind with cascade layers, Eric diving deep into the :has() selector, and David closing out the show with a superb call to arms.

I gave my talk on declarative design at the very start of the event, just the way I like it. I was able to relax and enjoy all the other talks without having mine on my mind.

The talk went down well. I thought maybe I might have the chance to repeat it at another An Event Apart sometime in 2023.

But that won’t happen. An Event Apart has closed its doors:

Seventeen years ago, in December 2005, we held our first conference in Philadelphia. The event we just held in San Francisco was our last.

Whenever I was invited to speak at An Event Apart, I always responded in the affirmative and always said it was an honour to be asked. I meant it every time.

It wasn’t just me. Ask anyone who’s spoken at An Event Apart. They’ll all tell you the same thing. It was an honour. It was also a bit intimidating. There was a definite feeling that you had to bring your A game. And so, everyone did. Of course that just contributed to the event’s reputation which only reinforced the pressure to deliver a top-notch presentation.

I’m really going to miss An Event Apart. I mean, I get why all good things must come to an end (see also: dConstruct), but it feels like the end of an era.

My first time speaking at An Event Apart was in 2007. My last time was in San Francisco this month.

Thank you, Eric, Jeffrey, Toby, Marci, and the entire An Event Apart crew. It has been my privilege to play a small part in your story.

2007

Chicago

Be Pure. Be Vigilant. Behave

2008

San Francisco

Pattern In The Process

2009

Boston

Future Shock Treatment

2010

Seattle, Boston, Minneapolis, Washington DC, San Diego

Paranormal Interactivity

2011

Seattle, Boston, Atlanta, Minneapolis, Washington DC, San Francisco

Design Principles

2012

Austin

The Spirit Of The Web

2013

Atlanta, Washington DC, Chicago, Austin, San Francisco

The Long Web

2014

Seattle, San Diego, Chicago, Orlando, San Francisco

Enhance!

2015

Seattle, Austin, San Francisco

Resilience

2016

Seattle, Boston, Orlando, San Francisco

Resilience, Evaluating Technology

2017

Seattle, Denver

Evaluating Technology

2018

Seattle, Boston

The Way Of The Web

2019

Seattle, Chicago, San Francisco

Going Offline

2020

Online

Design Principles For The Web

2021

Online

The State Of The Web

2022

Online, San Francisco

In And Out Of Style

Declarative Design

At the end of next week, I will sally forth to California. I’m going to wend my way to San Francisco where I will be speaking at An Event Apart.

I am very much looking forward to speaking at my first in-person AEAs in exactly three years. That was also in San Francisco, right before The Situation.

I hope to see you there. There are still tickets available.

I’ve put together a brand new talk that I’m very excited about. I’ve already written about the prep for this talk:

So while I’ve been feeling somewhat under the gun as I’ve been preparing this new talk for An Event Apart, I’ve also been feeling that the talk is just the culmination; a way of tying together some stuff I’ve been writing about it here for the past year or two.

The talk is called Declarative Design. Here’s the blurb:

Different browsers, different devices, different network speeds…designing for the web can feel like a never-ending battle for control. But what if the solution is to relinquish control? Instead of battling the unknowns, we can lean into them. In the world of programming, there’s the idea of declarative languages: describing what you want to achieve without specifying the exact steps to get there. In this talk, we’ll take this concept of declarative programming and apply it to designing for the web. Instead of focusing on controlling the outputs of the design process, we’ll look at creating the right inputs instead. Leave the final calculations for the outputs to the browser—that’s what computers are good at. We’ll look at CSS features, design systems, design principles, and more. Then you’ll be ready to embrace the fluid, ever-changing, glorious messiness of the World Wide Web!

If you’d a glimpse into the inside of my head while I’ve been preparing this talk, here’s a linkdump of various resources that are either mentioned in the talk or influenced it…

Declarative Design

• Declarative design on adactio.com
• Utopia by James Gilyead and Trys Mudford
• Every Layout by Heydon Pickering and Andy Bell
• Be the browser’s mentor, not its micromanager by Andy Bell
• Layout Land by Jen Simmons
• Designing Intrinsic Layouts by Jen Simmons on adactio.com

HTML

• A declarative Web Share API on adactio.com
• A polyfill for button type=”share” on adactio.com
• The reason for a share button type on adactio.com
• Share Button Type explainer on Github
• When should there be a declarative version of a JavaScript API? on adactio.com
• How to (not) make a button by Tomas Pustelnik

CSS

• The CSS Mindset by Max Böck
• Contextual Spacing For Intrinsic Web Design by Stephanie Eckles
• The CSS mental model by Peter Paul Koch
• CSS Forces by Tim Brown

Design Tools

• Our web design tools are holding us back by Vasilis van Gemert
• Traditional Web Design Process is Fundamentally Broken by Jason Grigsby
• Web Design Tool Wish List by Jason Grigsby
• Declarative Design Tools (archived) by Jem Gold

Design systems

• Declarative design systems on adactio.com
• Design systems thinking on adactio.com

History

• Cascading HTML style sheets — a proposal by Håkon Wium Lie, 1994
• A Dao of Web Design by John Allsopp, 2000
• Responsive Web Design by Ethan Marcotte, 2010

People

• Wolfgang Amadeus Mozart
• Miles Davis
• Tim Berners-Lee

I am very excited to announce that UX London will be back in 2023!

We’re returning to Tobacco Dock. Save the dates: June 22nd and 23rd.

Wait …that’s only two days. Previously UX London was a three-day event and you could either go for all three days or get a ticket for just one day.

Well, that’s changing. UX London 2023 will be condensed into a two-day event. You get a ticket for both days and everyone shares the experience.

I’m very excited about this! I’m planning to make some other tweaks to the format, but the basic structure of each day remains roughly the same: inspirational talks in the morning followed by hands-on workshops in the afternoon.

As for the who’ll be giving those talks and running those workshops …well, that’s what I’m currently putting together. For the second year in row, I’m curating the line-up. It’s exciting—like a planning a heist, assembling a team of supersmart people with specialised skillsets.

I can’t wait to reveal more. For now though, you can trust me when I say that the line-up is going to be stellar.

If you do trust me, you can get your super early-bird ticket, you’ve got until this Friday, December 2nd.

The super early-bird tickets are an absolute steal at £695 plus VAT. After Friday, you’ll be able to get early-bird tickets for the more reasonable price of £995 plus VAT.

Keep an eye on the UX London website for speaker announcements. I’ll also be revealing those updates here too because, as you can probably tell, I’m positively gleeful about UX London 2023.

See you there!

Speaking of in-person gatherings, I’ve got some exciting—if not downright nervewracking—events coming up soon.

Next week I’ll be in London for Leading Design. Looking at the line-up that Rebecca is assembled, I’m kind of blown away—it looks fantastic!

You’ll notice that I’m in that line-up, but don’t worry—I’m not giving a talk. I’ll be there as host. That means I get to introduce the speakers before they speak, and ask them a question or two afterwards.

Then, one week later, I do it all again at Clarity in New Orleans. I’m really honoured that Jina has invited me to MC. Again, it’s a ridiculously fantastic line-up (once you ignore my presence).

I really, really enjoy hosting events. And yet I always get quite anxious in the run-up. I think it’s because there isn’t much I can do to prepare.

During The Situation, I had something of an advantage when I was hosting UX Fest. The talks were pre-recorded, which meant that I could study them ahead of time. At a live event, I won’t have that luxury. Instead, I need to make sure that I pay close attention to each talk and try to come up with good questions.

Based on past experience, my anxiety is unwarranted. Once I’m actually talking to these super-smart people, the problem isn’t a lack of things to discuss, but the opposite—so much to talk about in so little time!

I keep trying to remind myself of that.

See, it’s different if I’m speaking at an event. Sure, I’ll get nervous, but I can do something about it. I can prepare and practice to alleviate any anxiety. I feel like I have more control over the outcome when I’m giving a talk compared with hosting.

In fact, I do have a speaking gig on the horizon. I’ll be giving a brand new talk at An Event Apart in San Francisco in December.

It was just a month ago when Jeffrey invited me to speak. Of course I jumped at the chance—it’s always an honour to be asked—but I had some trepidation about preparing a whole new talk in time.

I’ve mentioned this before but it takes me aaaaaaaages to put a talk together. Don’t get me wrong; I think it’s worth it. I may not be good at much, but I know I can deliver a really good conference talk …once I’ve spent ridiculously long preparing it.

But more recently I’ve noticed that I’ve managed to shorten this time period. Partly that’s because I recklessly agree to prepare the talk in a shorter amount of time—nothing like a deadline to light a fire under my ass. But it’s also because a lot of the work is already done.

When I have a thought or an opinion about something, I write it down here on my own website. They’re brain farts, but their my brain farts. I consider them half-baked, semi-formed ideas.

For a conference talk, I need something fully-baked and well-formed. But I can take a whole bunch of those scrappy blog posts and use them as raw material.

There’s still a lot of work involved. As well as refining the message I want to get across, I have to structure these thoughts into a narrative thread that makes sense. That’s probably the hardest part of preparing a conference talk …and the most rewarding.

So while I’ve been feeling somewhat under the gun as I’ve been preparing this new talk for An Event Apart, I’ve also been feeling that the talk is just the culmination; a way of tying together some stuff I’ve been writing about it here for the past year or two.

It’s still entirely possible that the talk could turn out to be crap, but I think the odds are in my favour. I’ve been able to see how the ideas I’ve been writing about have resonated with people, so I can feel pretty confident that they’ll go down well in a talk.

As for the topic of the talk? All will be revealed.

I’ve had the opportunity to gather with my peers a few times over the past couple of months.

There was dConstruct, which I hosted. That was just lovely.

Then a few weeks ago, in spite of train strikes and travel snags, I went to Bristol to give a talk at Web Dev Conf, a really nice gathering.

This past weekend I was in London for State Of The Browser, this time as neither host nor speak, but as an attendee. It was really good!

I noticed something rather lovely. There was enough cross-over in the audiences for these events that I got to see some people more than once. That’s something that used to happen all the time but became very rare over the past two years because of The Situation.

None of the organisers of these events were pretending that Covid has gone away. Each event had different processes in place to mitigate risk. I wrote about the steps I took for dConstruct. For some people, those measures might seem to go too far. For other people, they don’t go far enough. This is a challenge that every in-person event is facing and from what I’ve seen, they’re all doing their level best.

None of these events were particularly large. Attendence was maybe somewhere between 100 and 200 people at each one. I know that there’s still a risk in any kind of indoor gathering but these events feel safer than the really big tech gatherings (like the one in Berlin where I got the ’rona—that was literally tens of thousands of people).

Anyway, all three events were thoroughly enjoyable. Partly that’s because the talks were good, but also because the socialising was really, really nice—all the nicer for being in relatively safe environments.

It’s not exactly an earth-shattering observation to point out that the social side of conferences is just as valuable as the content. But now that so many of us are working remotely, I feel like that aspect of in-person events has become even more important.

Or maybe I’m just appreciating that aspect of in-person events after spending such a long time with screen-mediated interactions only.

dConstruct 2022 was great fun. It was also the last ever dConstruct.

If you were there, and you’d like to re-live the magic, the audio from the talks is now available on the dConstruct Archive. Here they are:

• George Oates
• Lauren Beukes
• Daniel Burka
• Sarah Angliss
• Matt Webb
• Seb Lee-Delisle
• Anil Seth

Thanks to some service worker magic, you can select any of those talks for offline listening later.

The audio is also available on Huffduffer on the dConstruct Huffduffer account. Here’s the RSS feed that you can pop into your podcast software of choice.

If you’re more of a visual person, you can watch videos of the slides synced with the audio. They’ve all got captions too (good ones, not just automatically generated).

So have a listen in whichever way you prefer.

Now that I’ve added the audio from the last dConstruct to the dConstruct archive, it feels like the closing scene of Raiders Of The Lost Ark. Roll credits.

I met up with a supersmart programmer friend of mine a little while back. He was describing some work he was doing with React. He was joining up React components. There wasn’t really any problem-solving or debugging—the individual components had already been thoroughly tested. He said it felt more like construction than programming.

My immediate thought was “that should be automated.”

Or at the very least, there should be some way for just about anyone to join those pieces together rather than it requiring a supersmart programmer’s time. After all, isn’t that the promise of design systems and components—freeing us up to tackle the meaty problems instead of spending time on the plumbing?

I thought about that conversation when I was listening to Laurie’s excellent talk in Berlin last month.

Chatting to Laurie before the talk, he was very nervous about the conclusion that he had reached and was going to share: that the time is right for web development to be automated. He figured it would be an unpopular message. Heck, even he didn’t like it.

But I reminded him that it’s as old as the web itself. I’ve seen videos from very early World Wide Web conferences where Tim Berners-Lee was railing against the idea that anyone would write HTML by hand. The whole point of his WorldWideWeb app was that anyone could create and edit web pages as easily as word processing documents. It’s almost an accident of history that HTML happened to be just easy enough—but also just powerful enough—for many people to learn and use.

Anyway, I thoroughly enjoyed Laurie’s talk. (Except for a weird bit where he dunks on people moaning about “the fundamentals”. I think it’s supposed to be punching up, but I’m not sure that’s how it came across. As Chris points out, fundamentals matter …at least when it comes to concepts like accessibility and performance. I think Laurie was trying to dunk on people moaning about fundamental technologies like languages and frameworks. Perhaps the message got muddled in the delivery.)

I guess Laurie was kind of talking about this whole “no code” thing that’s quite hot right now. Personally, I would love it if the process of making websites could be democratised more. I’ve often said that my nightmare scenario for the World Wide Web would be for its fate to lie in the hands of an elite priesthood of programmers with computer science degrees. So I’m all in favour of no-code tools …in theory.

The problem is that unless they work 100%, and always produce good accessible performant code, then they’re going to be another example of the law of leaky abstractions. If a no-code tool can get someone 90% of the way to what they want, that seems pretty good. But if that person than has to spend an inordinate amount of time on the remaining 10% then all the good work of the no-code tool is somewhat wasted.

Funnily enough, the person who coined that law, Joel Spolsky, spoke right after Laurie in Berlin. The two talks made for a good double bill.

(I would link to Joel’s talk but for some reason the conference is marking the YouTube videos as unlisted. If you manage to track down a URL for the video of Joel’s talk, let me know and I’ll update this post.)

In a way, Joel was making the same point as Laurie: why is it still so hard to do something on the web that feels like it should be easily repeatable?

He used the example of putting an event online. Right now, the most convenient way to do it is to use a third-party centralised silo like Facebook. It works, but now the business model of Facebook comes along for the ride. Your event is now something to be tracked and monetised by advertisers.

You could try doing it yourself, but this is where you’ll run into the frustrations shared by Joel and Laurie. It’s still too damn hard and complicated (even though we’ve had years and years of putting events online). Despite what web developers tell themselves, making stuff for the web shouldn’t be that complicated. As Trys put it:

We kid ourselves into thinking we’re building groundbreakingly complex systems that require bleeding-edge tools, but in reality, much of what we build is a way to render two things: a list, and a single item. Here are some users, here is a user. Here are your contacts, here are your messages with that contact. There ain’t much more to it than that.

And yet here we are. You can either have the convenience of putting something on a silo like Facebook, or you can have the freedom of doing it yourself, indie web style. But you can’t have both it seems.

This is a criticism often levelled at the indie web. The barrier to entry to having your own website is too high. It’s a valid criticism. To have your own website, you need to have some working knowledge of web hosting and at least some web technologies (like HTML).

Don’t get me wrong. I love having my own website. Like, I really love it. But I’m also well aware that it doesn’t scale. It’s unreasonable to expect someone to learn new skills just to make a web page about, say, an event they want to publicise.

That’s kind of the backstory to the project that Joel wanted to talk about: the block protocol. (Note: it has absolutely nothing to do with blockchain—it’s just an unfortunate naming collision.)

The idea behind the project is to create a kind of crowdsourced pattern library—user interfaces for creating common structures like events, photos, tables, and lists. These patterns already exist in today’s silos and content management systems, but everyone is reinventing the wheel independently. The goal of this project is make these patterns interoperable, and therefore portable.

At first I thought that would be a classic /927 situation, but I’m pleased to see that the focus of the project is not on formats (we’ve been there and done that with microformats, RDF, schema.org, yada yada). The patterns might end up being web components or they might not. But the focus is on the interface. I think that’s a good approach.

That approach chimes nicely with one of the principles of the indie web:

UX and design is more important than protocols, formats, data models, schema etc. We focus on UX first, and then as we figure that out we build/develop/subset the absolutely simplest, easiest, and most minimal protocols and formats sufficient to support that UX, and nothing more. AKA UX before plumbing.

That said, I don’t think this project is a cure-all. Interoperable (portable) chunks of structured content would be great, but that’s just one part of the challenge of scaling the indie web. You also need to have somewhere to put those blocks.

Convenience isn’t the only thing you get from using a silo like Facebook, Twitter, Instagram, or Medium. You also get “free” hosting …until you don’t (see GeoCities, MySpace, and many, many more).

Wouldn’t it be great if everyone had a place on the web that they could truly call their own? Today you need to have an uneccesary degree of technical understanding to publish something at a URL you control.

I’d love to see that challenge getting tackled.

Today is the first day of UX London 2022 …and I’m not there. Stoopid Covid.

I’m still testing positive although I’m almost certainly near the end of my infection. But I don’t want to take any chances. Much as I hate to miss out on UX London, I would hate passing this on even more. So my isolation continues.

Chris jumped in at the last minute to do the hosting duties—thanks, Chris!

From the buzz I’m seeing on Twitter, it sounds like everything is going just great without me, which is great to see. Still, I’m experiencing plenty of FOMO—even more than the usual levels of FOMO I’d have when there’s a great conference happening that I’m not at.

To be honest, nearly all of my work on UX London was completed before the event. My number one task was putting the line-up together, and I have to say, I think I nailed it.

If I were there to host the event, it would mostly be for selfish reasons. I’d get a real kick out of introducing each one of the superb speakers. I’d probably get very tedious, repeatedly saying “Oh, you’re going to love this next one!” followed by “Wasn’t that great‽”

But UX London isn’t about me. It’s about the inspiring talks and practical workshops.

I wish I were there to experience it in person but I can still bask in the glow of a job well done, hearing how much people are enjoying the event.