Tags: talking

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Speak and repeat

Rachel and Drew are starting a new service called Notist. It’s going to be a place where conference speakers can collate their materials. They’ve also got a blog.

The latest blog post, by Rachel, is called Do I need to write a brand new talk every time?

New presenters often feel that they need to write a brand-new talk for each conference they are invited to. Unless your job is giving presentations, or you are being paid very well for each talk you give, it is unlikely that you will be able to keep this up if you do more than a couple of talks per year.

It’s true. When I first started giving talks, I felt really guilty at the thought of “recycling” a talk I had already given. “Those people have paid money to be here—they deserve a brand new talk”, I thought. But then someone pointed out to me, “Y’know, it’s actually really arrogant to think that anyone would’ve seen any previous talk of yours.” Good point.

Giving the same talk more than once also allows me to put in the extra effort into the talk prep. If I’m going through the hair-tearing-out hell of trying to wrestle a talk into shape, I’m inevitably going to ask, “Why am I putting myself through this‽” If the answer to that question is “So you can give this talk just once”, I’d probably give up in frustration. But if I know that I’ll have an opportunity to present it more than once, improving it each time, then that gives me the encouragement to keep going.

I do occasionally give a one-off specially-commissioned talk, but those are the exceptions. My talk on the A element at CSS Day’s HTML Special was one of those. Same with my dConstruct talk back in 2008. I just gave a new talk on indie web building blocks at Mozilla’s View Source event, but I’d quite like to give that one again (if you’re running an event, get in touch if that sounds like something you’d like).

My most recent talk isEvaluating Technology. I first gave it at An Event Apart in San Francisco exactly a year ago. I’ll present it for the final time at An Event Apart in Denver in a few weeks. Then it will be retired; taken out to the woodshed; pivoted to video.

I’m already starting to think about my next talk. The process of writing a talk is something else that Rachel has written about. She’s far more together than me. My process involves lots more procrastination, worry, panic, and pacing. Some of the half-baked ideas will probably leak out as blog posts here. It’s a tortuous process, but in the end, I find the satisfaction of delivering the final talk to be very rewarding.

Here’s the thing, though: until I deliver the talk for the first time in front of an audience—no matter how much I might have practiced it—I have literally no idea if it’s any good. I honestly can’t tell whether what I’ve got is gold dust or dog shit (and during the talk prep, my opinion of it can vacillate within the space of five minutes). And so, even though I’ve been giving talks for many years now, if it’s brand new material, I get very nervous.

That’s one more reason to give the same talk more than once instead of creating a fresh hell each time.

Resilience retires

I spoke at the GOTO conference in Berlin this week. It was the final outing of a talk I’ve been giving for about a year now called Resilience.

Looking back over my speaking engagements, I reckon I must have given this talk—in one form or another—about sixteen times. If by some statistical fluke or through skilled avoidance strategies you managed not to see the talk, you can still have it rammed down your throat by reading a transcript of the presentation.

That particular outing is from Beyond Tellerrand earlier this year in Düsseldorf. That’s one of the events that recorded a video of the talk. Here are all the videos of it I could find:

Or, if you prefer, here’s an audio file. And here are the slides but they won’t make much sense by themselves.

Resilience is a mixture of history lesson and design strategy. The history lesson is about the origins of the internet and the World Wide Web. The design strategy is a three-pronged approach:

  1. Identify core functionality.
  2. Make that functionality available using the simplest technology.
  3. Enhance!

And if you like that tweet-sized strategy, you can get it on a poster. Oh, and check this out: Belgian student Sébastian Seghers published a school project on the talk.

Now, you might be thinking that the three-headed strategy sounds an awful lot like progressive enhancement, and you’d be right. I think every talk I’ve ever given has been about progressive enhancement to some degree. But with this presentation I set myself a challenge: to talk about progressive enhancement without ever using the phrase “progressive enhancement”. This is something I wrote about last year—if the term “progressive enhancement” is commonly misunderstood by the very people who would benefit from hearing this message, maybe it’s best to not mention that term and talk about the benefits of progressive enhancement instead: robustness, resilience, and technical credit. I think that little semantic experiment was pretty successful.

While the time has definitely come to retire the presentation, I’m pretty pleased with it, and I feel like it got better with time as I adjusted the material. The most common format for the talk was 40 to 45 minutes long, but there was an extended hour-long “director’s cut” that only appeared at An Event Apart. That included an entire subplot about Arthur C. Clarke and the invention of the telegraph (I’m still pretty pleased with the segue I found to weave those particular threads together).

Anyway, with the Resilience talk behind me, my mind is now occupied with the sequel: Evaluating Technology. I recently shared my research material for this one and, as you may have gathered, it takes me a loooong time to put a presentation like this together (which, by the same token, is one of the reasons why I end up giving the same talk multiple times within a year).

This new talk had its debut at An Event Apart in San Francisco two weeks ago. Jeffrey wrote about it and I’m happy to say he liked it. This bodes well—I’m already booked in for An Event Apart Seattle in April. I’ll also be giving an abridged version of this new talk at next year’s Render conference.

But that’s it for my speaking schedule for now. 2016 is all done and dusted, and 2017 is looking wide open. I hope I’ll get some more opportunities to refine and adjust the Evaluating Technology talk at some more events. If you’re a conference organiser and it sounds like something you’d be interested in, get in touch.

In the meantime, it’s time for me to pack away the Resilience talk, and wheel down into the archives, just like the closing scene of Raiders Of The Lost Ark. The music swells. The credits roll. The image fades to black.