The long prep
The secret to a good war movie is not in the depiction of battle, but in the depiction of the preparation for battle. Whether the fight will be for Agincourt, Rourke’s Drift, Helm’s Deep or Hoth, it’s the build-up that draws you in and makes you care about the outcome of the upcoming struggle.
That’s what 2011 has felt like for me so far. I’m about to embark on a series of presentations and workshops in far-flung locations, and I’ve spent the first seven weeks of the year donning my armour and sharpening my rhetorical sword (so to speak). I’ll be talking about HTML5, responsive design, cultural preservation and one web; subjects that are firmly connected in my mind.
This will be non-technical talk, and I’ve been given carte blanche to get as high-falutin’ and pretentious as I like …though I don’t think it’ll be on quite the same level as my magnum opus from dConstruct 2008, The System Of The World.
Having spent the past month researching and preparing this talk, I’m looking forward to delivering it to a captive audience. I submitted the talk for consideration to South by Southwest also, but it was rejected so the presentation in Ghent will be a one-off. The SXSW rejection may have been because I didn’t whore myself out on Twitter asking for votes, or it may have been because I didn’t title the talk All Our Yesterdays: Ten Ways to Market Your Social Media App Through Digital Preservation.
Talking about the digital memory hole and the fragility of URLs is a permanently-relevant topic, but it seems particularly pertinent given the recent moves by the BBC. But I don’t want to just focus on what’s happening right now—I want to offer a long-zoom perspective on the web’s potential as a long-term storage medium.
To that end, I’ve put my money where my mouth is—$50 worth so far—and placed the following prediction on the Long Bets website:
If you have faith in the Long Now foundation’s commitment to its URLs, you can challenge my prediction. We shall then agree the terms of the bet. Then, on February 22nd 2022, the charity nominated by the winner will receive the winnings. The minimum bet is $200.
If I win, it will be a pyrrhic victory, confirming my pessimistic assessment.
If I lose, my faith in the potential longevity of URLs will be somewhat restored.
Depending on whether you see the glass as half full or half empty, this means I’m either entering a win/win or lose/lose situation.