Journal tags: uxlondon

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More speakers for UX London 2023

I’d like to play it cool when I announce the latest speakers for UX London 2023, like I could be all nonchalant and say, “oh yeah, did I not mention these people are also speaking…?”

But I wouldn’t be able to keep up that façade for longer than a second. The truth is I am excited to the point of skittish gigglyness about this line-up.

Look, I’ll let you explore these speakers for yourself while I try to remain calm and simply enumerate the latest additions…

A smiling white woman with shoulder-length brown hair wearing a bright red top in a pink chair in front of a bright blue wall. A studio portrait of a white woman with long straight light brown hair wearing a black top. A smiling black man with glasses and close-cropped hair and beard wearing a leather jacket outdoors.

The line-up is almost complete now! Just one more speaker to announce.

I highly recommend you get your UX London ticket if you haven’t already. You won’t want to miss this!

Another three speakers for UX London 2023

I know I’m being tease, doling out these UX London speaker announcements in batches rather than one big reveal. Indulge me in my suspense-ratcheting behaviour.

Today I’d like to unveil three speakers whose surnames start with the letter H…

  • Stephen Hay, Creative Director at Rabobank,
  • Asia Hoe, Senior Product Designer, and
  • Amy Hupe, Design Systems consultant at Frankly Design.
A professional portrait of a smiling white man in a turtleneck jumper and suit jacket with close-cut dark curly hair that's beginning to show signs of grey. An outdoor portrait of a smiling dark-skinned woman smiling with shoulder-length black hair. A smiling white woman with long dark hair sitting on the sofa in a cosy room with a nice cup of tea.

Just look at how that line-up is coming together! There’ll be just one more announcement and then the roster will be complete.

But don’t wait for that. Grab your ticket now and I’ll see you in London on June 22nd and 23rd!

The next four speakers for UX London 2023

I am positively giddy with excitement to tell you about some more speakers you can look forward to at UX London 2023:

A smiling dark-skinned young woman with long hair wearing a black T-shirt and a green pendant in front of a light background. A smiling light-skinned woman with long dark hair wearing a comfy-looking blue top. A smiling light-skinned man with a shaved head illuminated in front of a pitch black background. A smiling woman with wavy blonde hair, pale skin and light blue eyes wearing a dark outfit in front of a light background.

I have more confirmed speakers but I’m going to be a tease and save them for a separate announcement soon. You can expect more of the same: smart, fabulous people with all kinds of design experience that they’re going to share with you at UX London.

But why wait for another speaker announcement? Get your ticket to UX London 2023 now!

UX London 2023 scholarship programme

If you’re a western white guy like me, you’re playing life on its easiest setting. If you’re also a designer, then you should get a ticket to UX London. You can probably get work to pay for it. Share this list of reasons to attend with your boss if you have to.

If, on the other hand, you don’t benefit from the same level of privilege as me, you might still be able to attend UX London 2023. We’re running a scholarship programme.

“We” in this case is Clearleft. But as we also need to at least break even on this event, there are only a limited number of scholarship spots available.

Now, if your company were in a position to pony up some moolah to sponsor more diversity scholarship places, we would dearly love to hear from you—get in touch!

If you think you might qualify for a diversity scholarship, fill in this form before May 19th. We’ll then notify you by May 26th, whether you application is successful or not. And if you’re worried about the additional costs of travel and accommodation, I’m sure we can figure something out.

Wondering if you should apply? It’s hard to define exactly who qualifies for a diversity scholarship, but basically, the more your life experience matches mine, the less qualified you are. If you are a fellow able-bodied middle-aged heterosexual white dude with a comfortable income, do me a favour and don’t apply. Everyone else, go for it.

Redesigning UX London

I’ve been redesigning UX London. I don’t mean the website. I mean the event itself.

Don’t worry, it’s nothing too radical. It’s not like we’re changing the focus of the event, which remains a nerdfest for all things design-related.

But there are plenty of other opportunities for tweaking a conference like this: the format, the timings, the location.

For 2023 we’re not changing the location. Tobacco Dock worked out well for last year’s event, although it is very expensive (then again, so is anywhere decent in London). Last year there were a lot of unknowns in play because it was our first time using the venue. It feels good that this year we don’t have to go through quite as much uncertainty.

The most obvious change to UX London this year is the length. The event will last for two days instead of three.

Running a three-day event was a lot of work, so this helps relieve the pressure. It was also asking a lot of attendees. That’s why we also offered one-day tickets. For the people who couldn’t commit to three days at a conference, there was the option to pick and choose.

But that brought its own issues. Instead of everyone having the same shared experience, the audience was a bit fractured.

Now that we’ve slimmed it down to two days, we’re selling the same two-day tickets for everyone. No more single-day tickets; no more partial attendance. Judging by the way ticket sales have been going, this is a very welcome move.

(Even before announcing any speakers, we had already sold a healthy amount of tickets. That’s probably testament to the great reputation that UX London has built up over the years. I need to make sure I don’t squander that good will. No pressure.)

On the subject of everyone having a shared experience, there’s something about the format of UX London that’s bothered me for a while…

Each day is split into two halves. In the morning, you’ve got inspirational talks. That’s one single track. Then in the afternoon, you’ve got hands-on practical workshops. They happen in parallel.

That makes for a great mix, but the one downside is that the day ends with the audience split across the different workshops.

This year I’m tweaking the format slightly. We’ll still have a single track of talks in the morning followed by multiple workshops in the afternoon, but I’m shortening the workshop length slightly to fit in one last talk at the end of the day. That way, everybody will come back together again after their workshops to participate in a shared experience.

The audience will converge at the beginning of the day, diverge in the afternoon, and this time we’ll converge again at day’s end.

The workshops are a big part of what makes UX London stand out. But they also pose a big design challenge. How do you ensure that everyone gets to attend the workshops they want?

We could make people pick their workshops in advance. But then you end up with the office Christmas dinner party problem—you know the one; everyone has to choose their meal way in advance, and then on the day, no one remembers what they ordered.

Besides, if we make people choose in advance, it’s not fair on people who buy their ticket close to the event.

In the end, using a first-come, first-served strategy on the day has worked out best. But it’s not ideal. You could miss out on attending your first choice of workshop if you’re not fast enough.

This year we’re trying something new. Each afternoon there’ll be a choice of workshops, as always. But this time, it’ll be the same workshops on both days. That way, every attendee gets a second chance to get to the workshops they want. And it’ll help reduce the FOMO—Fear Of Missing Out. It still won’t be possible to attend all the workshops without cloning yourself, but this way, you get to attend half of them.

To recap, here’s the redesigned format for UX London 2023:

  • It’s a two-day event on June 22nd and 23rd—there are no individual day tickets.
  • There are talks in the morning, workshops in the afternoon, and one final talk at the end of the day.
  • The workshops will be repeated each day so nobody misses out on the workshop they want.

The line-up is coming together nicely. I’ve got more confirmed speakers, who I don’t want to reveal just yet. But trust me, you won’t want to miss this!

Oh, and you should probably grab your ticket this week if you haven’t already: early-bird pricing ends on midnight on Friday, February 24th.

The first four speakers for UX London 2023

Please put your fingers on the desk in front of you and move them up and down rapidly in the manner of a snare drum…

I’m very happy to announce the first four speakers for UX London 2023:

A tan-skinned young man with short hair and a neatly trimmed beard wearing glasses, a baseball cap and jacket smiles in front of a wall. A brown-skinned woman with short hair and a colourful yellow top wearing a virtual reality headset looking to one side. A studio portrait of a clean-shaven light-skinned man with short dark hair in a white shirt. An outdoor portrait of a brown-skinned woman with shoulder-length black hair and glasses.

This is shaping up nicely! You can expect some more speaker announcements before too long.

But don’t wait too long to get your ticket—early-bird pricing ends this month on Friday, February 24th. Then the price goes up by £200. If you need to convince your boss, here are some reasons to attend.

I very much look forward to seeing you at Tobacco Dock on June 22nd and 23rd this year!

UX London 2023

I am very excited to announce that UX London will be back in 2023!

We’re returning to Tobacco Dock. Save the dates: June 22nd and 23rd.

Wait …that’s only two days. Previously UX London was a three-day event and you could either go for all three days or get a ticket for just one day.

Well, that’s changing. UX London 2023 will be condensed into a two-day event. You get a ticket for both days and everyone shares the experience.

I’m very excited about this! I’m planning to make some other tweaks to the format, but the basic structure of each day remains roughly the same: inspirational talks in the morning followed by hands-on workshops in the afternoon.

As for the who’ll be giving those talks and running those workshops …well, that’s what I’m currently putting together. For the second year in row, I’m curating the line-up. It’s exciting—like a planning a heist, assembling a team of supersmart people with specialised skillsets.

I can’t wait to reveal more. For now though, you can trust me when I say that the line-up is going to be stellar.

If you do trust me, you can get your super early-bird ticket, you’ve got until this Friday, December 2nd.

The super early-bird tickets are an absolute steal at £695 plus VAT. After Friday, you’ll be able to get early-bird tickets for the more reasonable price of £995 plus VAT.

Keep an eye on the UX London website for speaker announcements. I’ll also be revealing those updates here too because, as you can probably tell, I’m positively gleeful about UX London 2023.

See you there!

Negative

I no longer have Covid. I am released from isolation.

Alas, my negative diagnosis came too late for me to make it to UX London. But that’s okay—by the third and final day of the event, everything was running smooth like buttah! Had I shown up, I would’ve just got in the way. The Clearleft crew ran the event like a well-oiled machine.

I am in the coronaclear just in time to go away for a week. My original thinking was this would be my post-UX-London break to rest up for a while, but it turns out I’ve been getting plenty of rest during UX London.

I’m heading to the west coast of Ireland for The Willie Clancy Summer School, a trad music pilgrimage.

Jessica and I last went to Willie Week in 2019. We had a great time and I distinctly remember thinking “I’m definitely coming back next year!”

Well, a global pandemic put paid to that. The event ran online for the past two years. But now that it’s back for real, I wouldn’t miss it for the world.

My mandolin and I are bound for Miltown Malbay!

UX FOMO

Today is the first day of UX London 2022 …and I’m not there. Stoopid Covid.

I’m still testing positive although I’m almost certainly near the end of my infection. But I don’t want to take any chances. Much as I hate to miss out on UX London, I would hate passing this on even more. So my isolation continues.

Chris jumped in at the last minute to do the hosting duties—thanks, Chris!

From the buzz I’m seeing on Twitter, it sounds like everything is going just great without me, which is great to see. Still, I’m experiencing plenty of FOMO—even more than the usual levels of FOMO I’d have when there’s a great conference happening that I’m not at.

To be honest, nearly all of my work on UX London was completed before the event. My number one task was putting the line-up together, and I have to say, I think I nailed it.

If I were there to host the event, it would mostly be for selfish reasons. I’d get a real kick out of introducing each one of the superb speakers. I’d probably get very tedious, repeatedly saying “Oh, you’re going to love this next one!” followed by “Wasn’t that great‽”

But UX London isn’t about me. It’s about the inspiring talks and practical workshops.

I wish I were there to experience it in person but I can still bask in the glow of a job well done, hearing how much people are enjoying the event.

Alt writing

I made the website for this year’s UX London by hand.

Well, that’s not entirely true. There’s exactly one build tool involved. I’m using Sergey to include global elements—the header and footer—something that’s still not possible in HTML.

So it’s minium viable static site generation rather than actual static files. It’s still very hands-on though and I enjoy that a lot; editing HTML and CSS directly without intermediary tools.

When I update the site, it’s usually to add a new speaker to the line-up (well, not any more now that the line up is complete). That involves marking up their bio and talk description. I also create a couple of different sized versions of their headshot to use with srcset. And of course I write an alt attribute to accompany that image.

By the way, Jake has an excellent article on writing alt text that uses the specific example of a conference site. It raises some very thought-provoking questions.

I enjoy writing alt text. I recently described how I updated my posting interface here on my own site to put a textarea for alt text front and centre for my notes with photos. Since then I’ve been enjoying the creative challenge of writing useful—but also evocative—alt text.

Some recent examples:

But when I was writing the alt text for the headshots on the UX London site, I started to feel a little disheartened. The more speakers were added to the line-up, the more I felt like I was repeating myself with the alt text. After a while they all seemed to be some variation on “This person looking at the camera, smiling” with maybe some detail on their hair or clothing.

  • Videha Sharma
    The beaming bearded face of Videha standing in front of the beautiful landscape of a riverbank.
  • Candi Williams
    Candi working on her laptop, looking at the camera with a smile.
  • Emma Parnell
    Emma smiling against a yellow background. She’s wearing glasses and has long straight hair.
  • John Bevan
    A monochrome portrait of John with a wry smile on his face, wearing a black turtleneck in the clichéd design tradition.
  • Laura Yarrow
    Laura smiling, wearing a chartreuse coloured top.
  • Adekunle Oduye
    A profile shot of Adekunle wearing a jacket and baseball cap standing outside.

The more speakers were added to the line-up, the harder I found it not to repeat myself. I wondered if this was all going to sound very same-y to anyone hearing them read aloud.

But then I realised, “Wait …these are kind of same-y images.”

By the very nature of the images—headshots of speakers—there wasn’t ever going to be that much visual variation. The experience of a sighted person looking at a page full of speakers is that after a while the images kind of blend together. So if the alt text also starts to sound a bit repetitive after a while, maybe that’s not such a bad thing. A screen reader user would be getting an equivalent experience.

That doesn’t mean it’s okay to have the same alt text for each image—they are all still different. But after I had that realisation I stopped being too hard on myself if I couldn’t come up with a completely new and original way to write the alt text.

And, I remind myself, writing alt text is like any other kind of writing. The more you do it, the better you get.

The complete line-up for UX London

The line-up for UX London is now complete!

Two thematically-linked talks have been added to day one. Emma Parnell will be talking about the work she did with NHS Digital on the booking service for Covid-19 vaccinations. Videha Sharma—an NHS surgeon!—will be talking about co-designing and prototyping in healthcare.

There’s a bunch of new additions to day three. Amir Ansari will be talking about design systems in an enterprise setting and there’ll be two different workshops on design systems from John Bevan and Julia Belling.

But don’t worry; if design systems aren’t your jam, you’ve got options. Also on day three, Alastair Somerville will be getting tactile in his workshop on sensory UX. And Trenton Moss will be sharing his mind-control tricks in his workshop, “How to sell in your work to anyone.”

You can peruse the full schedule at your leisure. But don’t wait too long before getting your tickets. Standard pricing ends in ten days on Friday, June 3rd.

And don’t forget, you get quite a discount when you buy five or more tickets at a time so bring the whole team. UX London should be your off-site.

UX London should be your off-site

Check out the line up for this year’s UX London. I know I’m biased, but damn! That’s objectively an excellent roster of smart, interesting people.

When I was first putting that page together I had the name of each speaker followed by their job title and company. But when I stopped and thought about it—not to be too blunt—I realised “who cares?”. What matters is what they’ll be talking about.

And, wow, what they’ll be talking about sounds great! Designing for your international audiences, designing with the autistic community, how to win stakeholders and influence processes, the importance of clear writing in product development, designing good services, design systems for humans, and more. Not to mention workshops like designing your own research methods for a very diverse audience, writing for people who hate writing, and harnessing design systems.

You can peruse the schedule—which is almost complete now—to get a feel for how each day will flow.

But I’m not just excited about this year’s UX London because of the great talks and workshops. I’m also really, really excited at the prospect of gathering together—in person!—over the course of three days with my peers. That means meeting new and interesting people, but frankly, it’s going to be just as wonderful to hang out with my co-workers.

Clearleft has been a remote-only company for the past two years. We’ve still got our studio and people can go there if they like (but no pressure). It’s all gone better than I thought it would given how much of an in-person culture we had before the pandemic hit. But it does mean that it’s rare for us all to be together in the same place (if you don’t count Zoom as a place).

UX London is going to be like our off-site. Everyone from Clearleft is going to be there, regardless of whether “UX” or “design” appears in their job title. I know that the talks will resonate regardless. When I was putting the line-up together I made sure that all the talks would have general appeal, regardless of whether you were a researcher, a content designer, a product designer, a product manager, or anything else.

I’m guessing that the last two years have been, shall we say, interesting at your workplace too. And even if you’ve also been adapting well to remote work, I think you’ll agree that the value of having off-site gatherings has increased tenfold.

So do what we’re doing. Make UX London your off-site gathering. It’ll be a terrific three-day gathering in the sunshine in London from Tuesday, June 28th to Thursday, June 30th at the bright and airy Tobacco Dock.

If you need to convince your boss, I’ve supplied a list of reasons to attend. But you should get your tickets soon—standard pricing ends in just over two weeks on Friday, June 3rd. After that there’ll only be last-chance tickets available.

Even more UX London speaker updates

I’ve added five more faces to the UX London line-up.

Irina Rusakova will be giving a talk on day one, the day that focuses on research. Her talk on designing with the autistic community is one I’m really looking forward to.

Also on day one, my friend and former Clearleftie Cennydd Bowles will be giving a workshop called “What could go wrong?” He literally wrote the book on ethical design.

Day two is all about creation. My co-worker Chris How will be speaking. “Nepotism!” you cry! But no, Chris is speaking because I had the chance to his talk—called “Unexpectedly obvious”—and I thought “that’s perfect for UX London!”:

Let him take you on a journey through time and across the globe sharing stories of designs that solve problems in elegant if unusual ways.

Also on day two, you’ve got two additional workshops. Lou Downe will be running a workshop on designing good services, and Giles Turnbull will be running a workshop called “Writing for people who hate writing.”

I love that title! Usually when I contact speakers I don’t necessarily have a specific talk or workshop in mind, but I knew that I wanted that particular workshop from Giles.

When I wrote to Giles to ask come and speak, I began by telling how much I enjoy his blog—I’m a long-time suscriber to his RSS feed. He responded and said that he also reads my blog—we’re blog buddies! (That’s a terrible term but there should be a word for people who “know” each other only through reading each other’s websites.)

Anyway, that’s another little treasure trove of speakers added to the UX London roster:

That’s nineteen speakers already and we’re not done yet—expect further speaker announcements soon. But don’t wait on those announcements before getting your ticket. Get yours now!

More UX London speaker updates

It wasn’t that long ago that I told you about some of the speakers that have been added to the line-up for UX London in June: Steph Troeth, Heldiney Pereira, Lauren Pope, Laura Yarrow, and Inayaili León. Well, now I’ve got another five speakers to tell you about!

Aleks Melnikova will be giving a workshop on day one, June 28th—that’s the day with a focus on research.

Stephanie Marsh—who literally wrote the book on user research—will also be giving a workshop that day.

Before those workshops though, you’ll get to hear a talk from the one and only Kat Zhou, the creator of Design Ethically. By the way, you can hear Kat talking about deceptive design in a BBC radio documentary.

Day two has a focus on content design so who better to deliver a workshop than Sarah Winters, author of the Content Design book.

Finally, on day three—with its focus on design systems—I’m thrilled to announce that Adekunle Oduye will be giving a talk. He too is an author. He co-wrote the Design Engineering Handbook. I also had the pleasure of talking to Adekunle for an episode of the Clearleft podcast on design engineering.

So that’s another five excellent speakers added to the line-up:

That’s a total of fifteen speakers so far with more on the way. And I’ll be updating the site with more in-depth descriptions of the talks and workshops soon.

If you haven’t yet got your ticket for UX London, grab one now. You can buy tickets for individual days, or to get the full experience and the most value, get a ticket for all three days.

Upcoming events

I see that Russell is planning to bring back Interesting this year. This makes me happy. Just seeing the return of in-person gatherings—run safely—is giving me life.

I don’t think I’m alone in this. I think that lots of people are yearning for some in-person contact after two years of online events. The good news is that there are some excellent in-person web conferences on the horizon.

Beyond Tellerrand is back in Düsseldorf on May 2nd and 3rd. Marc ran some of the best online events during lockdown with his Stay Curious cafés, but there’s nothing beats the atmosphere of Beyond Tellerrand on its home turf.

If you can’t make it Düsseldorf—I probably can’t because I’m getting my passport renewed right now—there’s All Day Hey in Leeds on May 5th. Harry has put a terrific line-up together for this one-day, very affordable event.

June is shaping up to be a good month for events too. First of all, there’s CSS Day in Amsterdam on June 9th and 10th. I really, really like this event. I’m not just saying that because I’m speaking at this year’s CSS Day. I just love the way that the conference treats CSS with respect. If you self-identigy as a CSS person, then this is the opportunity to be with your people.

But again, if you can’t make it Amsterdam, never fear. The Pixel Pioneers conference returns to Bristol on June 10th. Another one-day event in the UK with a great line-up.

Finally, there’s the big one at the end of June. UX London runs from June 28th to June 30th:

Bringing the UX community back together

Yes, I’m biased because I’m curating the line-up but this is shaping up to be unmissable! It’s going to be so good to gather with our peers and get our brains filled by the finest of design minds.

UX London speaker updates

If you’ve signed up to the UX London newsletter then this won’t be news to you, but more speakers have been added to the line-up.

Steph Troeth will be giving a workshop on day one. That’s the day with a strong focus on research, and when it comes to design research, Steph is unbeatable. You can hear some of her words of wisdom in an episode of the Clearleft podcast all about design research.

Heldiney Pereira will be speaking on day two. That’s the day with a focus on content design. Heldiney previously spoke at our Content By Design event and it was terrific—his perspective on content design as a product designer is invaluable.

Lauren Pope will also be on day two. She’ll be giving a workshop. She recently launched a really useful content audit toolkit and she’ll be bringing that expertise to her UX London workshop.

Day three is going to have a focus on design systems (and associated disciplines like design engineering and design ops). Both Laura Yarrow and Inayaili León will be giving talks on that day. You can expect some exciting war stories from the design system trenches of HM Land Registry and GitHub.

I’ve got some more speakers confirmed but I’m going to be a tease and make you wait a little longer for those names. But check out the line-up so far! This going to be such an excellent event (I know I’m biased, but really, look at that line-up!).

June 28th to 30th. Tobacco Dock, London. Get your ticket if you haven’t already.

Curating UX London 2022

The first speakers are live on the UX London 2022 site! There are only five people announced for now—just enough to give you a flavour of what to expect. There will be many, many more.

Putting together the line-up of a three-day event is quite challenging, but kind of fun too. On the one hand, each day should be able to stand alone. After all, there are one-day tickets available. On the other hand, it should feel like one cohesive conference, not three separate events.

I’ve decided to structure the three days to somewhat mimic the design process…

The first day is all about planning and preparation. This is like the first diamond in the double-diamond process: building the right thing. That means plenty of emphasis on research.

The second day is about creation and execution. It’s like that second diamond: building the thing right. This could cover potentially everything but this year the focus will be on content design.

The third day is like the third diamond in the double dia— no, wait. The third day is about growing, scaling, and maintaining design. That means there’ll be quite an emphasis on topics like design systems and design engineering, maybe design ops.

But none of the days will be exclusively about a single topic. There are evergreen topics that apply throughout the process: product design, design ethics, inclusive design.

It’s a lot to juggle! But I’m managing to overcome choice paralysis and assemble a very exciting line-up indeed. Trust me—you won’t want to miss this!

Early bird tickets are available until February 28th. That’s just a few days away. I recommend getting your tickets now—you won’t regret it!

Quite a few people are bringing their entire teams, which is perfect. UX London can be both an educational experience and a team-bonding exercise. Let’s face it, it’s been too long since any of us have had a good off-site.

If you’re one of those lucky people who’s coming along (or if you’re planning to), I’m curious: given the themes mentioned above, are there specific topics that you’d hope to see covered? Drop me a line and let me know.

Also, if you read the description of the event and think “Oh, I know the perfect speaker!” then I’d love to hear from you. Maybe that speaker is you. (Although, cards on the table; if you look like me—another middle-age white man—I may take some convincing.)

Right. Time to get back to my crazy wall of conference curation.

Announcing UX London 2022

For the past two years, all of Clearleft’s events have been online. Like everyone else running conferences, we had to pivot in the face of The Situation.

In hindsight, it’s remarkable how well those online events went. This was new territory for everyone—speakers, attendees, and organisers.

UX Fest was a real highlight. I had the pleasure of hosting the event, giving it my Woganesque best. It was hard work, but it paid off.

Still, it’s not quite the same as gathering together with your peers in one place for a shared collective experience. I’ve really been missing in-person events (and from what I’ve seen in people’s end-of-year blog posts, I’m not alone).

That’s why I’m absolutely thrilled that UX London is back in 2022! Save the dates; June 28th to 30th. We’ve got a new venue too: the supremely cool Tobacco Dock.

This is going to be a summertime festival of design. It’ll be thought-provoking, practical, fun, and above all, safe.

It feels kind of weird to be planning an in-person event now, when we’re just emerging from The Omicron Variant, but putting on UX London 2022 isn’t just an act of optimism. It’s a calculated move. While nothing is certain, late June 2022 should be the perfect time to safely gather the UX community again.

It’s a particularly exciting event for me. Not only will I be hosting it, this time I’m also curating the line-up.

I’ve curated conference line-ups before: dConstruct, Responsive Day Out, and Patterns Day. But those were all one-day events. UX London is three times as big!

It’s a lot of pressure, but I’m already extremely excited about the line-up. If my plan comes together, this is going to be an unmissable collection of mindbombs. I’ve already got some speakers confirmed so keep an eye on the website, Twitter or sign up for the newsletter to get the announcements as when they happen.

The format of UX London has been honed over the years. I think it’s got just the right balance.

Each day has a morning of inspiring talks—a mixture of big-picture keynotes and punchy shorter case studies. The talks are all on a single track; everyone shares that experience. Then, after lunch, there’s an afternoon of half-day workshops. Those happen in parallel, so you choose which workshop you want to attend.

I think this mixture of the inspirational and the practical is the perfect blend. Your boss can send you to UX London knowing that you’re going to learn valuable new skills, but you’ll also leave with your mind expanded by new ideas.

Like I said, I’m excited!

Naturally, I’m nervous too. Putting on an event is a risky endeavour at the best times. Putting an event after a two-year pandemic is even more uncertain. What if no one comes? Maybe people aren’t ready to return to in-person events. But I can equally imagine the opposite situation. Maybe people are craving a community gathering after two years of sitting in front of screens. That’s definitely how I’m feeling.

If you’re feeling the same, then join me in London in June. Tickets are on sale now. You can get three-day early-bird pass, or you can buy a ticket for an individual day. But I hope you’ll join me for the whole event—I can’t wait to see you there!

Hosting online events

Back in 2014 Vitaly asked me if I’d be the host for Smashing Conference in Freiburg. I jumped at the chance. I thought it would be an easy gig. All of the advantages of speaking at a conference without the troublesome need to actually give a talk.

As it turned out, it was quite a bit of work:

It wasn’t just a matter of introducing each speaker—there was also a little chat with each speaker after their talk, so I had to make sure I was paying close attention to each and every talk, thinking of potential questions and conversation points. After two days of that, I was a bit knackered.

Last month, I hosted an other event, but this time it was online: UX Fest. Doing the post-talk interviews was definitely a little weirder online. It’s not quite the same as literally sitting down with someone. But the online nature of the event did provide one big advantage…

To minimise technical hitches on the day, and to ensure that the talks were properly captioned, all the speakers recorded their talks ahead of time. That meant I had an opportunity to get a sneak peek at the talks and prepare questions accordingly.

UX Fest had a day of talks every Thursday in June. There were four talks per Thursday. I started prepping on the Monday.

First of all, I just watched all the talks and let them wash me over. At this point, I’d often think “I’m not sure if I can come up with any questions for this one!” but I’d let the talks sit there in my subsconscious for a while. This was also a time to let connections between talks bubble up.

Then on the Tuesday and Wednesday, I went through the talks more methodically, pausing the video every time I thought of a possible question. After a few rounds of this, I inevitably ended up with plenty of questions, some better than others. So I then re-ordered them in descending levels of quality. That way if I didn’t get to the questions at the bottom of the list, it was no great loss.

In theory, I might not get to any of my questions. That’s because attendees could also ask questions on the day via a chat window. I prioritised those questions over my own. Because it’s not about me.

On some days there was a good mix of audience questions and my own pre-prepared questions. On other days it was mostly my own questions.

Either way, it was important that I didn’t treat the interview like a laundry list of questions to get through. It was meant to be a conversation. So the answer to one question might touch on something that I had made a note of further down the list, in which case I’d run with that. Or the conversation might go in a really interesting direction completely unrelated to the questions or indeed the talk.

Above all, these segments needed to be engaging and entertaining in a personable way, more like a chat show than a post-game press conference. So even though I had done lots of prep for interviewing each speaker, I didn’t want to show my homework. I wanted each interview to feel like a natural flow.

To quote the old saw, this kind of spontaneity takes years of practice.

There was an added complication when two speakers shared an interview slot for a joint Q&A. Not only did I have to think of questions for each speaker, I also had to think of questions that would work for both speakers. And I had to keep track of how much time each person was speaking so that the chat wasn’t dominated by one person more than the other. This was very much like moderating a panel, something that I enjoy very much.

In the end, all of the prep paid off. The conversations flowed smoothly and I was happy with some of the more thought-provoking questions that I had researched ahead of time. The speakers seemed happy too.

Y’know, there are not many things I’m really good at. I’m a mediocre developer, and an even worse designer. I’m okay at writing. But I’m really good at public speaking. And I think I’m pretty darn good at this hosting lark too.

Weighing up UX

You can listen to an audio version of Weighing up UX.

This is the month of UX Fest 2021—this year’s online version of UX London. The festival continues with masterclasses every Tuesday in June and a festival day of talks every Thursday (tickets for both are still available). But it all kicked off with the conference part last week: three back-to-back days of talks.

I have the great pleasure of hosting the event so not only do I get to see a whole lot of great talks, I also get to quiz the speakers afterwards.

Right from day one, a theme emerged that continued throughout the conference and I suspect will continue for the rest of the festival too. That topic was metrics. Kind of.

See, metrics come up when we’re talking about A/B testing, growth design, and all of the practices that help designers get their seat at the table (to use the well-worn cliché). But while metrics are very useful for measuring design’s benefit to the business, they’re not really cut out for measuring user experience.

People have tried to quantify user experience benefits using measurements like NetPromoter Score, which is about as useful as reading tea leaves or chicken entrails.

So we tend to equate user experience gains with business gains. That makes sense. Happy users should be good for business. That’s a reasonable hypothesis. But it gets tricky when you need to make the case for improving the user experience if you can’t tie it directly to some business metric. That’s when we run into the McNamara fallacy:

Making a decision based solely on quantitative observations (or metrics) and ignoring all others.

The way out of this quantitative blind spot is to use qualitative research. But another theme of UX Fest was just how woefully under-represented researchers are in most organisations. And even when you’ve gone and talked to users and you’ve got their stories, you still need to play that back in a way that makes sense to the business folks. These are stories. They don’t lend themselves to being converted into charts’n’graphs.

And so we tend to fall back on more traditional metrics, based on that assumption that what’s good for user experience is good for business. But it’s a short step from making that equivalency to flipping the equation: what’s good for the business must, by definition, be good user experience. That’s where things get dicey.

Broadly speaking, the talks at UX Fest could be put into two categories. You’ve got talks covering practical subjects like product design, content design, research, growth design, and so on. Then you’ve got the higher-level, almost philosophical talks looking at the big picture and questioning the industry’s direction of travel.

The tension between these two categories was the highlight of the conference for me. It worked particularly well when there were back-to-back talks (and joint Q&A) featuring a hands-on case study that successfully pushed the needle on business metrics followed by a more cautionary talk asking whether our priorities are out of whack.

For example, there was a case study on growth design, which emphasised the importance of A/B testing for validation, immediately followed by a talk on deceptive dark patterns. Now, I suspect that if you were to A/B test a deceptive dark pattern, the test would validate its use (at least in the short term). It’s no coincidence that a company like Booking.com, which lives by the A/B sword, is also one of the companies sued for using distressing design patterns.

Using A/B tests alone is like using a loaded weapon without supervision. They only tell you what people do. And again, the solution is to make sure you’re also doing qualitative research—that’s how you find out why people are doing what they do.

But as I’ve pondered the lessons from last week’s conference, I’ve come to realise that there’s also a danger of focusing purely on the user experience. Hear me out…

At one point, the question came up as to whether deceptive dark patterns were ever justified. What if it’s for a good cause? What if the deceptive dark pattern is being used by an organisation actively campaigning to do good in the world?

In my mind, there was no question. A deceptive dark pattern is wrong, no matter who’s doing it.

(There’s also the problem of organisations that think they’re doing good in the world: I’m sure that every talented engineer that worked on Google AMP honestly believed they were acting in the best interests of the open web even as they worked to destroy it.)

Where it gets interesting is when you flip the question around.

Suppose you’re a designer working at an organisation that is decidedly not a force for good in the world. Say you’re working at Facebook, a company that prioritises data-gathering and engagement so much that they’ll tolerate insurrectionists and even genocidal movements. Now let’s say there’s talk in your department of implementing a deceptive dark pattern that will drive user engagement. But you, being a good designer who fights for the user, take a stand against this and you successfully find a way to ensure that Facebook doesn’t deploy that deceptive dark pattern.

Yay?

Does that count as being a good user experience designer? Yes, you’ve done good work at the coalface. But the overall business goal is like a deceptive dark pattern that’s so big you can’t take it in. Is it even possible to do “good” design when you’re inside the belly of that beast?

Facebook is a relatively straightforward case. Anyone who’s still working at Facebook can’t claim ignorance. They know full well where that company’s priorities lie. No doubt they sleep at night by convincing themselves they can accomplish more from the inside than without. But what about companies that exist in the grey area of being imperfect? Frankly, what about any company that relies on surveillance capitalism for its success? Is it still possible to do “good” design there?

There are no easy answers and that’s why it so often comes down to individual choice. I know many designers who wouldn’t work at certain companies …but they also wouldn’t judge anyone else who chooses to work at those companies.

At Clearleft, every staff member has two levels of veto on client work. You can say “I’m not comfortable working on this”, in which case, the work may still happen but we’ll make sure the resourcing works out so you don’t have anything to do with that project. Or you can say “I’m not comfortable with Clearleft working on this”, in which case the work won’t go ahead (this usually happens before we even get to the pitching stage although there have been one or two examples over the years where we’ve pulled out of the running for certain projects).

Going back to the question of whether it’s ever okay to use a deceptive dark pattern, here’s what I think…

It makes no difference whether it’s implemented by ProPublica or Breitbart; using a deceptive dark pattern is wrong.

But there is a world of difference in being a designer who works at ProPublica and being a designer who works at Breitbart.

That’s what I’m getting at when I say there’s a danger to focusing purely on user experience. That focus can be used as a way of avoiding responsibility for the larger business goals. Then designers are like the soldiers on the eve of battle in Henry V:

For we know enough, if we know we are the kings subjects: if his cause be wrong, our obedience to the king wipes the crime of it out of us.