Links

Speakers | State of the Browser 2021

All the talks from this year’s State Of The Browser event are online, and they’re all worth watching.

I laughed out loud at multiple points during Heydon’s talk.

Google, Facebook hiding behind skirts of small business

While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.

But tracking is an unnecessary evil.

Yes! This!

Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.

Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.

Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.

I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.

UK ICO: surveillance advertising is dead

Behavioral ads are only more profitable than context ads if all the costs of surveillance – the emotional burden of being watched; the risk of breach, identity-theft and fraud; the potential for government seizure of surveillance data – is pushed onto internet users. If companies have to bear those costs, behavioral ads are a total failure, because no one in the history of the human race would actually grant consent to all the things that gets done with our data.

Tracking-industry body IAB Europe told that it has infringed the GDPR, and its “consent” pop-ups used by Google and other tech firms are unlawful. - Irish Council for Civil Liberties

Google and the entire tracking industry relies on IAB Europe’s consent system, which has now been found to be illegal.

Modern CSS in a Nutshell - Cloud Four

I like this high-level view of the state of CSS today. There are two main takeaways:

1. Custom properties, flexbox, and grid are game-changers.
2. Pre- and post-processers are becoming less and less necessary.

This is exactly the direction we should be going in! More and more power from the native web technologies (while still remaining learnable), with less and less reliance on tooling. For CSS, the tools have been like polyfills that we can now start to remove.

Alas, while the same should be true of JavaScript (there’s so much you can do in native JavaScript now), people seem to have tied their entire identities to the tooling they use.

They could learn a thing or two from the trajectory of CSS: treat your frameworks as cattle, not pets.

My Custom CSS Reset

This CSS reset is pleasantly minimalist and a lot of thought has gone into each step. The bit about calculating line height is very intriguing!

A visual introduction to machine learning

I like the split-screen animated format for explaining this topic.

The Handwavy Technobabble Nothingburger

Any application that could be done on a blockchain could be better done on a centralized database. Except crime.

This resonates:

I’m not alone in believing in the fundamental technical uselessness of blockchains. There are tens of thousands of other people in the largest tech companies in the world that thanklessly push their organizations away from crypto adoption every day. The crypto asset bubble is perhaps the most divisive topic in tech of our era and possibly ever to exist in our field. It’s a scary but essential truth to realise that normal software engineers like us are an integral part of society’s immune system against the enormous moral hazard of technology-hyped asset bubbles metastasizing into systemic risk.

Paper Website: Create a Website Right From Your Notebook

This is an intriguing idea for a content management system: write words on paper and then take a picture of the page. Artisinal retro vintage blogging.

Email Tracking and Paperless Banking – Dan Q

Even if you can somehow justify using tracking technologies (which don’t work reliably) to make general, statistical decisions (“fewer people open our emails when the subject contains the word ‘overdraft’!”), you can’t make individual decisions based on them. That’s just wrong.

On User Tracking and Industry Standards on Privacy | CSS-Tricks

Prompted by my post on tracking, Chris does some soul searching about his own use of tracking.

I’m interested not just in the ethical concerns and my long-time complacency with industry norms, but also as someone who very literally sells advertising.

He brings up the point that advertisers expect to know how many people opened a particular email and how many people clicked on a particular link. I’m sure that’s right, but it’s also beside the point: what matters is how the receiver of the email feels about having that information tracked. If they haven’t given you permission to do it, you can’t just assume they’re okay with it.

Why I write and why I won’t

This is the best description of what my own website feels like to me:

A search engine for my mind

Design and long-term thinking

I like this mashup of two diagrams: Stewart Brand’s pace layers and Stephanie DiRusso’s typology of design thinking.

htmx - high power tools for html

I really like the progressive enhancement approach that this little library uses—it’s basically the Hijax approach I was talking about back in the days of Bulletproof Ajax but all wrapped up into a neat package that you can use entirely via HTML attributes.

Podcast Notes: “Measuring Design” by Clearleft - Jim Nielsen’s Blog

Well, this is just wonderful! Jim has written copious notes after listening to my favourite episode of season three of the Clearleft podcast, measuring design:

I’m going to have to try really, really hard to not just copy/paste the entire transcript of this podcast. It‘s that good. Don’t miss it.

Who is web3 for? • Robin Rendle

Thoughts from Robin, prompted by the Web History podcast I’m narrating and the other Robin’s notes on web3 that I linked to:

Who is the web for? Everyone, everywhere, and not only the few with a financial stake in it. It’s still this enormously beautiful thing that has so much potential.

But web3? That’s just not it, man.

Exactly! The blinkered web3 viewpoint is a classic example of this fallacious logic (also, as Robin points out, exemplified by AMP):

1. Something must be done!
2. This (terrible idea) is something.
3. Something has been done.

The internet that disappears - Embedded

The internet, it turns out, is not forever. It’s on more of like a 10-year cycle. It’s constantly upgrading and migrating in ways that are incompatible with past content, leaving broken links and error pages in its wake. In other instances, the sites simply shutter, or become so layered over that finding your own footprint is impossible—I have searched “Kate Lindsay Myspace” every which way and have concluded that my content from that platform must simply be lost to time, ingested by the Shai-Hulud of the internet.

Notes on Web3

I think Web3 is pro­pelled by exhaus­tion as much as by excite­ment. This isn’t appar­ent on the surface, but I believe it’s there, lurk­ing just below. If you’re 22 years old, Twit­ter has been around for about as long as you’ve known how to read. YouTube is fixed as firmly as the stars. I honestly don’t know how that feels, but I wonder if it’s claustrophobic?

There are so many astute and accurate observations in Robin’s piece that I kind of want to quote them all.

Web3 promises rewards — maybe even a kind of justice — for “users”, but Ethereum doesn’t know anything about users, only wallets. One user can control many wallets; one bot can control many wallets; Ethereum can’t tell the difference, doesn’t particularly care. Therefore, Web3’s governance tools are appropriate for decision-making processes that approximate those of an LLC, but not for anything truly democratic, which is to say, anything that respects the uniform, unearned — unearned!—value of personhood.

Tough questions at Chrome Dev Summit’s AMA session • The Register

Forgive me for linking to The Rag, but for completeness’s sake, it would be remiss of me not to point out more coverage of “that” question I asked:

It was to the company’s credit that it chose to take the question posed by Clearleft’s Jeremy Keith, well known in the web standards community and who was briefly on the advisory committee for AMP (Accelerated Mobile Pages), before resigning saying that “it has become clear to me that AMP remains a Google product.” AMP has been in the news of late with a lawsuit alleging Google deliberately throttled ad load times to promote it, and Keith asked: “Given the court proceedings against AMP, why should anyone trust FLOC or any other Google initiatives ostensibly focused on privacy?”

Why you should prioritise quality over speed in design systems by Amy Hupe, content designer.

Speed for the sake of speed means nothing. If our design systems don’t ultimately lead to better quality experiences, we’re doing it wrong.

When we rush to release one-size-fits-all components, without doing the work to understand different contexts before curating and consolidating solutions, we sacrifice quality at the hands of speed.

The irony? In the long run, this will slow us down. We end up having to undo the work we’ve done to fix the problems we’ve created.

Ultimately, when we prioritise speed over quality, we end up with neither.