Frontend Design | Brad Frost

Well, this pretty much sums up the front-end team at Clearleft:

Frontend design involves creating the HTML, CSS, and presentational JavaScript code that makes up a user interface.

I’ve often said that at Clearleft, development is always in the service of design. And like Brad, I often find myself defining that work by what it isn’t:

They understand UX principles and best practices, but may not spend their time conducting research, creating flows, and planning scenarios

They have a keen eye for aesthetics, but may not spend their time pouring over font pairings, comparing color palettes, or creating illustrations and icons.

They can write JavaScript, but may not spend their time writing application-level code, wiring up middleware, or debugging.

They understand the importance of backend development, but may not spend their time writing backend logic, spinning up servers, load testing, etc.

Frontend Design | Brad Frost

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