Official Google Webmaster Central Blog: AMP your content - A Preview of AMP’ed results in Search

Google’s search results now include AMP pages in the regular list of results (not just in a carousel). They’re marked with a little grey lightning bolt next to the word AMP.

The experience of opening of those results is certainly fast, but feels a little weird—like you haven’t really gone to the website yet, but instead that you’re still tethered to the search results page.

Clicking on a link within an AMP spawns a new window, which reinforces the idea of the web as something separate to AMP (much as they still like to claim that AMP is “a subset of HTML”—at this point, it really, really isn’t).

Official Google Webmaster Central Blog: AMP your content - A Preview of AMP’ed results in Search

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