With New Browser Tech, Apple Preserves Privacy and Google Preserves Trackers | Electronic Frontier Foundation
It’s interesting to see how excessive surveillance is (finally!) being treated as damage and routed around. Apple seem to get it—they’re tackling the tracking issue. Meanwhile Google are focusing purely on the visibility and UX of invasive advertising, without taking steps against tracking.
There’s a huge opportunity here for Chrome’s competitors—if Firefox and Safari protect users from unwarranted tracking, that could be enough to get people to switch, regardless of the feature sets of the browsers.