John makes the point that unless you’re one of the big, big players, your native app is really going to struggle to find an audience. But that’s okay—a progressive web app might be exactly what you need.
In short, using native apps as a path to reaching a large number of potential customers and benefitting from crucial network effects is close to impossible.
But, in the meantime, the Web has responded to the very significant impact that native apps had on user behaviour.
For me, the strength of the web has never been about how it can help big companies—it’s about how it can amplify and connect the niche players.