A well-written (and beautifully designed) article on the nature of the web, and what that means for those of us who build upon it. Matthias builds on the idea of material honestly and concludes that designing through prototypes—rather than making pictures of websites—results in a truer product.
A prototyping mindset means cultivating transparency and showing your work early to your team, to users – and to clients as well, which can spark excited conversations. A prototyping mindset also means valuing learning over fast results. And it means involving everyone from the beginning and closely working together as a team to dissolve the separation of linear workflows.