Privacy could be the next big thing

A brilliant talk by Stuart on how privacy could be a genuinely disruptive angle for companies looking to gain competitive advantage over the businesses currently in the ascendent.

How do you end up shaping the world? By inventing a thing that the current incumbents can’t compete against. By making privacy your core goal. Because companies who have built their whole business model on monetising your personal information cannot compete against that. They’d have to give up on everything that they are, which they can’t do. Facebook altering itself to ensure privacy for its users… wouldn’t exist. Can’t exist. That’s how you win.

The beauty of this is that it’s a weapon which only hurts bad people. A company who are currently doing creepy things with your data but don’t actually have to can alter themselves to not be creepy, and then they’re OK! A company who is utterly reliant on doing creepy things with your data and that’s all they can do, well, they’ll fail. But, y’know, I’m kinda OK with that.

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