I’ve been using this on my home network for almost a year now, it’s really great! Bonus points that you can go in and edit the config file to define new domains on your network, like bar.bot :-)
This looks like a terrific use of a Raspberry Pi—blocking adtech surveillance at the network level.
Wouldn’t it be great if the clichéd going-home-for-Christmas/Thanksgiving to fix the printer/wifi included setting up one of these?
There’s an article about Pi-hole in Business Week where the creators offer some advice for those who equate any kind of online advertising with ubiquitous surveillance:
For publishers struggling to survive even with maximum ad surveillance, the Pi-hole team recommends a renewed focus on subscriptions, affiliate links, and curated endorsements for products and services that might truly interest users, similar to the way podcast hosts may talk about how much they personally enjoy a sponsor’s products. There’s nothing wrong with pitching people stuff they might enjoy, the team says. It’s just the constant, ever-intensifying surveillance that needs to stop.