Before social media monoliths made us into little mechanical turks for advertising platforms, we had organic homes on the web. We had pages that were ours. And they could look however you wanted. And you could write whatever you wanted on there.
There weren’t comments if you didn’t want them. There were no photo dimensions to adhere to. No 140-character limits. No BS. Or lots of BS. Either way, the choice was yours because you owned your site and you could do whatever you wanted.