Plain Text vs. HTML Emails: Which Is Better? [New Data]

Spoiler: it’s plain text. Every time.

Nothing boosts opens and clicks as well as an old school, plain-text email.

I feel vindicated.

People say they prefer HTML emails ..but they actually prefer plain-text.

This seems like a plausable explanation:

Think about how you email colleagues and friends: Do you usually add images or use well-designed templates? Probably not, and neither does your audience. They’re used to using email to communicate in a personal way, so emails from companies that look more personal will resonate more.

Now get off my lawn, you pesky HTML-email lovin’ kids.

Plain Text vs. HTML Emails: Which Is Better? [New Data]

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Chris McLeod

I use HTML emails at work, purely because I frequently need to drop an inline screenshot in, to provide instruction or better context. Everywhere else? Plain text all the way.

Jeremy Cherfas

I do find myself wondering whether well-designed HTML newsletters — as opposed to emails — are more effective than not-so-well-designed newsletters at getting people to read what they contain.

1 Like

# Liked by Chris McLeod on Monday, May 27th, 2019 at 1:11pm