Tim looks at the common traits of companies that have built a good culture of web performance:
- Top-down support
- Clear targets
- Knowledge sharing
- Culture of experimentation
- User focused, not tool focused
Few companies carry all of these characteristics, so it’s important not to get discouraged if you feel you’re missing a few of them. It’s a process and not a quick one. When I’ve asked folks at companies with all or most of these characteristics how long it took them to get to that point, the answer is typically in years, rarely months. Making meaningful changes to culture is much slower and far more difficult than making technical changes, but absolutely critical if you want those technical changes to have the impact you’re hoping for.