Can you believe we used to willingly tell Google about every single visitor to basecamp.com by way of Google Analytics? Letting them collect every last byte of information possible through the spying eye of their tracking pixel. Ugh.
In this new world, it feels like an obligation to make sure we’re not aiding and abetting those who seek to exploit our data. Those who hoard every little clue in order to piece of together a puzzle that’ll ultimately reveal all our weakest points and moments, then sell that picture to the highest bidder.